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Sep 2024
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Home/Insights/Retailers/midnightvelvet.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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986.9K
Revenue
307.2K
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for midnightvelvet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.

midnightvelvet.com’s revenueOVER TIME
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Over the past three months, midnightvelvet.com revenue has experienced decline of 17%, compared to the preceding three months.

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midnightvelvet.com revenue decline for last six months
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OVERVIEW
In September 2024, midnightvelvet.com, an online FASHION AND APPAREL store, recorded a revenue of $986,876 with a conversion rate of 1.50-2.00% and an AOV of $150-175. This performance puts them above the median revenue and AOV for the industry but below the high conversion rate. The website had a total of 307,159 sessions, which is significantly lower than the industry leader shein.com with 175,831,303 sessions. Overall, midnightvelvet.com's performance metrics reflect solid revenue and customer engagement within the FASHION AND APPAREL sector.
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midnightvelvet.com competitors

When comparing midnightvelvet.com to its competitors, it falls slightly below in terms of revenue with $986,876, while sumissura.com leads with $1,076,734. However, midnightvelvet.com outperforms in the number of transactions with 6,150, surpassing most competitors like ashro.com with 2,811 transactions. In sessions, midnightvelvet.com has 307,159, lagging behind sumissura.com with 605,866 sessions. The Average Order Value (AOV) for midnightvelvet.com ranges from $150-$175, similar to ashro.com, but lower than velvet-tees.com with $250-$275. In conversion rate, midnightvelvet.com sits in the middle with 1.50-2.00, comparable to midnightstudios.live and velvet-tees.com. Overall, while midnightvelvet.com may not be the top performer in all areas, it maintains a competitive position within the market against its peers.

#1 ashro.com
476.5K
Revenue
131.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 velvet-tees.com
275.6K
Revenue
70.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#3 midnightstudios.live
5.4K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 sumissura.com
1.1M
Revenue
605.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
midnightvelvet.com vs top market performers
midnightvelvet.com
top retailers
conversion rate vs average order value for midnightvelvet.com and its competitors
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midnightvelvet.com brandsby revenue

midnightvelvet.com categoriesby revenue

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brands overtime comparison

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midnightvelvet.com channels

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midnightvelvet.com Google Ads spend

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midnightvelvet.com devices

Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midnightvelvet.com top markets

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midnightvelvet.com country & global rank

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