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May 2025
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Home/Insights/Retailers/midnightvelvet.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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844.3K
Revenue
214.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
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Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.

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midnightvelvet.com's revenueOVER TIME
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Over the past three months, midnightvelvet.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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midnightvelvet.com revenue decline for last six months
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OVERVIEW
In May 2025, midnightvelvet.com in the FASHION AND APPAREL industry had online sales revenue of $844,265, with a conversion rate of 2.50-3.00% and an AOV of $150-175. The highest revenue in the industry was from shein.com at $731,622,726, with a conversion rate of 3.09% and an AOV of $415. midnightvelvet.com had 214,471 sessions, while shein.com had 224,142,058 sessions, and the median sessions in the industry were 33,223. midnightvelvet.com's metrics show solid performance within its industry, with room for potential growth.
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midnightvelvet.com competitors

In May 2025, midnightvelvet.com stood out amongst its competitors in various metrics. sumissura.com generated the closest revenue to Midnight Velvet at $846,826, but with significantly fewer transactions at 4,202. ashro.com had a similar number of transactions as Midnight Velvet at 2,926, but with a lower revenue of $517,272. velvet-tees.com had a higher average order value (AOV) range of $275-300 compared to Midnight Velvet's $150-175. However, their conversion rate was lower at 0.50-1.00, while Midnight Velvet boasted a conversion rate of 2.50-3.00. midnightstudios.live had the lowest revenue and transactions among the competitors, indicating a niche market focus. Overall, Midnight Velvet's balance of revenue, transactions, AOV, and conversion rate placed them as a strong performer in the online retail space in May 2025.

ashro.com screenshot
#1 ashro.com
517.3K
Revenue
191.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
velvet-tees.com screenshot
#2 velvet-tees.com
241.9K
Revenue
94K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
midnightstudios.live screenshot
#3 midnightstudios.live
1.4K
Revenue
865.3
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sumissura.com screenshot
#4 sumissura.com
846.8K
Revenue
521.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
midnightvelvet.com vs top market performers
midnightvelvet.com
top retailers
conversion rate vs average order value for midnightvelvet.com and its competitors
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Revenue share by device at midnightvelvet.com

In May large majority of sales on midnightvelvet.com, 84% was finalized on mobile devices, with 16% of sales coming from desktop devices.

In May large majority of sales on midnightvelvet.com, 84% was finalized on mobile devices, with 16% of sales coming from desktop devices.
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midnightvelvet.com channels

Identify top traffic channels that drive growth for midnightvelvet.comand discover how performance of traffic channels has changed over time.

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midnightvelvet.com Google Ads spend

Evaluate midnightvelvet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midnightvelvet.com devices

Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midnightvelvet.com top markets

Explore midnightvelvet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midnightvelvet.com country & global rank

Assess the ranking of midnightvelvet.com among other retailers within its primary country and worldwide.

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