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Sep 2026
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Home/Insights/Retailers/midnightvelvet.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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892.4K
Revenue
Sep 26
297.1K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.

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midnightvelvet.com Annual Revenue and Growth

midnightvelvet.com's annual sales on its online store amounted to $9.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
midnightvelvet.com revenue by year

midnightvelvet.com's monthly revenueOVER TIME
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Over the past three months, midnightvelvet.com revenue has experienced decline of 4%, compared to the preceding three months.

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midnightvelvet.com revenue decline for last six months
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OVERVIEW
midnightvelvet.com's revenue for online sales reached $892,000 in September 2026, significantly surpassing the typical fashion and apparel retailer's monthly figure of around $63,500. The site's conversion rate stands between 2.00-2.50%, which is within the typical fashion and apparel retailer's range of 0.67% to 3.16%. With an average order value (AOV) of $125-150, it aligns with the typical range of $79 to $406. Additionally, midnightvelvet.com attracted 297,000 sessions, far exceeding the typical fashion and apparel retailer's 26,000 sessions monthly.
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midnightvelvet.com competitors

midnightvelvet.com excels with the highest number of transactions at 6,455, significantly outperforming its competitors. In terms of revenue, midnightvelvet.com ranks second with $892,000, following sumissura.com's $916,000. September 2026 data shows midnightvelvet.com had 297,000 sessions, placing it second, while sumissura.com leads with 494,000 sessions. The average order value (AOV) for midnightvelvet.com falls between $125-150, lower than ashro.com’s $175-200 and sumissura.com’s $200-225. Although midnightvelvet.com’s conversion rate of 2.00-2.50% is superior to ashro.com’s 1.00-1.50% and velvet-tees.com’s and sumissura.com’s 0.50-1.00%, it trails behind midnightstudios.live’s 1.50-2.00%. Overall, midnightvelvet.com shows strong performance, particularly in transactions.

ashro.com screenshot
#1 ashro.com
511.1K
Revenue
269.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
velvet-tees.com screenshot
#2 velvet-tees.com
183.4K
Revenue
115.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
midnightstudios.live screenshot
#3 midnightstudios.live
6.4K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sumissura.com screenshot
#4 sumissura.com
916.2K
Revenue
493.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
midnightvelvet.com vs top market performers
midnightvelvet.com
top retailers
conversion rate vs average order value for midnightvelvet.com and its competitors
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Revenue share by device at midnightvelvet.com

In September large majority of sales on midnightvelvet.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In September large majority of sales on midnightvelvet.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries midnightvelvet.com operates in

midnightvelvet.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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midnightvelvet.com channels

Identify top traffic channels that drive growth for midnightvelvet.comand discover how performance of traffic channels has changed over time.

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midnightvelvet.com Google Ads spend

Evaluate midnightvelvet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midnightvelvet.com devices

Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midnightvelvet.com top markets

Explore midnightvelvet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midnightvelvet.com country & global rank

Assess the ranking of midnightvelvet.com among other retailers within its primary country and worldwide.

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