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Aug 2026
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Home/Insights/Retailers/midnightvelvet.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for midnightvelvet.commidnightvelvet.com

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1M
Revenue
Aug 26
473.6K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.

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midnightvelvet.com Annual Revenue and Growth

midnightvelvet.com's annual sales on its online store amounted to $9.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$9.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
midnightvelvet.com revenue by year

midnightvelvet.com's monthly revenueOVER TIME
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Over the past three months, midnightvelvet.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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midnightvelvet.com revenue growth for last six months
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OVERVIEW
midnightvelvet.com's revenue for online sales reached $1 million in August 2026, significantly higher than the typical fashion and apparel retailer, which generates around $87,900 monthly. Its conversion rate of 1.50-2.00% is well within the category's typical range of 0.65% to 3.1%. The average order value (AOV) stands at $125-150, also within the typical range of $84 to $408. With 474,000 sessions, midnightvelvet.com far exceeds the typical fashion and apparel retailer's 37,200 monthly sessions, showcasing its strong performance in the category.
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midnightvelvet.com competitors

midnightvelvet.com excels in transactions, leading with 7,793 compared to its competitors. In August 2026, midnightvelvet.com generated $1 million in revenue, ranking third behind ashro.com and sumissura.com, both at $1.1 million. When it comes to sessions, midnightvelvet.com performed well, with 474,000, surpassing ashro.com but trailing sumissura.com's 572,000. The average order value (AOV) for midnightvelvet.com ranges from $125-150, which is lower than ashro.com's $175-200 and sumissura.com's $200-225. The conversion rate for midnightvelvet.com stands at 1.50-2.00%, outperforming ashro.com and velvet-tees.com, which have lower rates. In summary, while midnightvelvet.com shows strength in transactions, it trails in revenue and AOV compared to key competitors.

ashro.com screenshot
#1 ashro.com
1.1M
Revenue
409.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
velvet-tees.com screenshot
#2 velvet-tees.com
240.4K
Revenue
92.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
midnightstudios.live screenshot
#3 midnightstudios.live
531.4
Revenue
352.7
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sumissura.com screenshot
#4 sumissura.com
1.1M
Revenue
571.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
midnightvelvet.com vs top market performers
midnightvelvet.com
top retailers
conversion rate vs average order value for midnightvelvet.com and its competitors
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Revenue share by device at midnightvelvet.com

In August large majority of sales on midnightvelvet.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In August large majority of sales on midnightvelvet.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries midnightvelvet.com operates in

midnightvelvet.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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midnightvelvet.com channels

Identify top traffic channels that drive growth for midnightvelvet.comand discover how performance of traffic channels has changed over time.

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midnightvelvet.com Google Ads spend

Evaluate midnightvelvet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midnightvelvet.com devices

Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midnightvelvet.com top markets

Explore midnightvelvet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midnightvelvet.com country & global rank

Assess the ranking of midnightvelvet.com among other retailers within its primary country and worldwide.

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