midnightvelvet.com
Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.
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midnightvelvet.com Annual Revenue and Growth
midnightvelvet.com's annual sales on its online store amounted to $14.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
midnightvelvet.com's monthly revenueOVER TIME
Over the past three months, midnightvelvet.com revenue has experienced growth of 5.8%, compared to the preceding three months.
midnightvelvet.com competitors
In October 2025, when comparing midnightvelvet.com to its competitors, it is clear that midnightvelvet.com falls in the middle in terms of revenue. midnightvelvet.com generated $780,023 in revenue from 5,798 transactions and 341,916 sessions with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.50-2.00%. In comparison, ashro.com had slightly lower revenue at $564,463 with 3,332 transactions and 362,613 sessions, but a higher AOV of $150-175 and a lower conversion rate of 0.50-1.00%. velvet-tees.com had lower revenue at $208,481 with 906 transactions and 83,039 sessions, but a higher AOV of $225-250 and a comparable conversion rate of 1.00-1.50%. sumissura.com outperformed with the highest revenue of $1,076,035, 5,470 transactions, and 603,648 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%.
Revenue share by device at midnightvelvet.com
In October large majority of sales on midnightvelvet.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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midnightvelvet.com channels
Identify top traffic channels that drive growth for midnightvelvet.comand discover how performance of traffic channels has changed over time.
midnightvelvet.com Google Ads spend
Evaluate midnightvelvet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
midnightvelvet.com devices
Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
