midnightvelvet.com
Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.
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midnightvelvet.com Annual Revenue and Growth
midnightvelvet.com's annual sales on its online store amounted to $14.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
midnightvelvet.com's monthly revenueOVER TIME
Over the past three months, midnightvelvet.com revenue has experienced growth of 4.5%, compared to the preceding three months.
midnightvelvet.com competitors
In November 2025, midnightvelvet.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $850,119 and 6,104 transactions from 344,694 sessions, Midnight Velvet had a higher average order value (AOV) of $125-150 and conversion rate of 1.50-2.00%. In comparison, ashro.com had a revenue of $505,869 from 2,974 transactions and 354,403 sessions, with an AOV of $150-175 and a conversion rate of 0.50-1.00%. velvet-tees.com generated $266,862 revenue from 1,056 transactions and 94,091 sessions, with a higher AOV of $250-275 but a similar conversion rate range of 1.00-1.50%. Meanwhile, midnightstudios.live and sumissura.com lagged behind in revenue, transactions, and sessions compared to midnightvelvet.com and its direct competitors.
Revenue share by device at midnightvelvet.com
In November large majority of sales on midnightvelvet.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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midnightvelvet.com channels
Identify top traffic channels that drive growth for midnightvelvet.comand discover how performance of traffic channels has changed over time.
midnightvelvet.com Google Ads spend
Evaluate midnightvelvet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
midnightvelvet.com devices
Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
