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Jul 2025
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Home/Insights/Retailers/midnightvelvet.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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692.7K
Revenue
215.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Midnightvelvet.com is a website that offers a variety of products for women. They sell clothing, accessories, shoes, and home decor items. Their inventory includes a range of styles from casual to formal, appealing to diverse tastes. The site provides a convenient platform for customers to browse and purchase fashionable and trendy items.

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midnightvelvet.com's revenueOVER TIME
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Over the past three months, midnightvelvet.com revenue has experienced decline of 11%, compared to the preceding three months.

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midnightvelvet.com revenue decline for last six months
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OVERVIEW
In July 2025, midnightvelvet.com, a FASHION AND APPAREL industry player, achieved a revenue of $692,692 with a conversion rate of 2.00-2.50% and an AOV of $125-150 from 215,924 sessions. Comparatively, the highest revenue in the category is $817,680,251 from shein.com, the highest conversion rate is 2.96%, the highest AOV is $402, and the highest sessions are 294,721,604. Additionally, the median revenue, conversion rate, AOV, and sessions in the FASHION AND APPAREL industry are $82,875, 0.62%, $82, and 36,317 respectively.
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midnightvelvet.com competitors

In July 2025, midnightvelvet.com outperformed its competitors in terms of revenue, generating $692,692 from 4,744 transactions and 215,924 sessions. The average order value (AOV) for midnightvelvet.com was between $125-150, with a conversion rate of 2.00-2.50%. Comparing this data to its competitors, ashro.com had revenue of $391,393 from 2,161 transactions and 169,622 sessions, with a higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. velvet-tees.com had revenue of $237,071 from 803 transactions and 138,780 sessions, boasting the highest AOV of $275-300 but a conversion rate of 0.50-1.00%. midnightstudios.live and sumissura.com also fell short of midnightvelvet.com's performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, midnightvelvet.com emerged as a strong competitor in the online retail space during July 2025.

ashro.com screenshot
#1 ashro.com
391.4K
Revenue
169.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
velvet-tees.com screenshot
#2 velvet-tees.com
237.1K
Revenue
138.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
midnightstudios.live screenshot
#3 midnightstudios.live
1.4K
Revenue
1.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sumissura.com screenshot
#4 sumissura.com
849.6K
Revenue
511.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
midnightvelvet.com vs top market performers
midnightvelvet.com
top retailers
conversion rate vs average order value for midnightvelvet.com and its competitors
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Revenue share by device at midnightvelvet.com

In July large majority of sales on midnightvelvet.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In July large majority of sales on midnightvelvet.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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midnightvelvet.com channels

Identify top traffic channels that drive growth for midnightvelvet.comand discover how performance of traffic channels has changed over time.

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midnightvelvet.com Google Ads spend

Evaluate midnightvelvet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midnightvelvet.com devices

Review midnightvelvet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midnightvelvet.com top markets

Explore midnightvelvet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midnightvelvet.com country & global rank

Assess the ranking of midnightvelvet.com among other retailers within its primary country and worldwide.

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