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Nov 2025
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Home/Insights/Retailers/majorsurplus.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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29.8K
Revenue
Nov 25
12.3K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MajorSurplus.com is an online platform offering a diverse range of products for purchase. It sells an extensive variety of surplus, military-grade gear, survival supplies, camping and outdoor equipment, tactical clothing, hardware, tools, and ammunition. Customers can browse and purchase items based on their individual needs and preferences.

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majorsurplus.com Annual Revenue and Growth

majorsurplus.com's annual sales on its online store amounted to $1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
majorsurplus.com revenue by year

majorsurplus.com's monthly revenueOVER TIME
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Over the past three months, majorsurplus.com revenue has experienced decline of 15%, compared to the preceding three months.

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majorsurplus.com revenue decline for last six months
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OVERVIEW
In November 2025, majorsurplus.com, an e-commerce site, generated $29,751 in revenue, significantly below the industry median of $101,517, while the top competitor, qvc.com, reached an impressive $175,248,381. The site's conversion rate ranged from 1.00-1.50%, trailing the high of 4.05%, with an average order value (AOV) between $175-200, compared to the sector's high of $337. With 12,256 sessions, majorsurplus.com is far from the leading 43,745,699 sessions of boots.com, well below the median of 41,915 in its category, indicating room for improvement across multiple performance metrics.
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majorsurplus.com competitors

In November 2025, majorsurplus.com had a revenue of $29,751 with 167 transactions and 12,256 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. When compared to its competitors, majorsurplus.com falls behind in terms of revenue, transactions, and sessions. For example, armynavyoutdoors.com had a significantly higher revenue of $1,224,128 with 8,067 transactions and 218,936 sessions, boasting a higher AOV of $150-175 and a conversion rate of 3.50-4.00%. Other competitors such as armysurplusworld.com, keepshooting.com, and camolots.com also outperform majorsurplus.com in various metrics such as revenue, transactions, AOV, and conversion rate. Overall, majorsurplus.com lags behind its competitors in terms of key performance indicators, indicating potential areas for improvement in order to compete more effectively in the market.

armysurpluswarehouse.com screenshot
#1 armysurpluswarehouse.com
41.6K
Revenue
25.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#2 armynavyoutdoors.com
1.2M
Revenue
218.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
armysurplusworld.com screenshot
#3 armysurplusworld.com
326.3K
Revenue
256.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
keepshooting.com screenshot
#4 keepshooting.com
91.6K
Revenue
42.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
camolots.com screenshot
#5 camolots.com
164.1K
Revenue
66.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
majorsurplus.com vs top market performers
majorsurplus.com
top retailers
conversion rate vs average order value for majorsurplus.com and its competitors
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Revenue share by device at majorsurplus.com

In November large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In November large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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majorsurplus.com channels

Identify top traffic channels that drive growth for majorsurplus.comand discover how performance of traffic channels has changed over time.

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majorsurplus.com Google Ads spend

Evaluate majorsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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majorsurplus.com devices

Review majorsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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majorsurplus.com top markets

Explore majorsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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majorsurplus.com country & global rank

Assess the ranking of majorsurplus.com among other retailers within its primary country and worldwide.

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