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Oct 2025
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Home/Insights/Retailers/majorsurplus.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for majorsurplus.commajorsurplus.com

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29.6K
Revenue
Oct 25
12K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MajorSurplus.com is an online platform offering a diverse range of products for purchase. It sells an extensive variety of surplus, military-grade gear, survival supplies, camping and outdoor equipment, tactical clothing, hardware, tools, and ammunition. Customers can browse and purchase items based on their individual needs and preferences.

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majorsurplus.com Annual Revenue and Growth

majorsurplus.com's annual sales on its online store amounted to $1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
majorsurplus.com revenue by year

majorsurplus.com's monthly revenueOVER TIME
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Over the past three months, majorsurplus.com revenue has experienced growth of 23%, compared to the preceding three months.

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majorsurplus.com revenue growth for last six months
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OVERVIEW
In October 2025, majorsurplus.com, operating in the e-commerce_and_shopping sector, generated online sales revenue of $29,604, significantly below the industry median of $93,795, with its conversion rate ranging between 1.00-1.50%, well under the high benchmark of 3.89%. The average order value (AOV) stood between $175-200, less than the high AOV of $350. The site attracted 11,975 sessions, far fewer than the median of 39,049, and the top competitor, michaels.com, saw a staggering 32,351,606 sessions, highlighting the competitive challenges faced by majorsurplus.com in a crowded marketplace.
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majorsurplus.com competitors

In October 2025, majorsurplus.com generated $29,604 in revenue from 167 transactions with 11,975 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In comparison, competitors such as armysurpluswarehouse.com had higher revenue of $31,474 but fewer transactions (276) and sessions (20,052), with a lower AOV of $100-125 and similar conversion rate. On the other hand, armynavyoutdoors.com outperformed majorsurplus.com and other competitors with a significantly higher revenue of $1,170,074 from 7,737 transactions and 176,214 sessions, featuring a higher AOV of $150-175 and a conversion rate of 4.00-4.50%. While majorsurplus.com competes closely with some competitors in terms of AOV and conversion rate, it falls behind in revenue, transactions, and sessions when compared to others like armynavyoutdoors.com.

armysurpluswarehouse.com screenshot
#1 armysurpluswarehouse.com
31.5K
Revenue
20.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#2 armynavyoutdoors.com
1.2M
Revenue
176.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
armysurplusworld.com screenshot
#3 armysurplusworld.com
336.5K
Revenue
242.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
keepshooting.com screenshot
#4 keepshooting.com
129.1K
Revenue
52.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
camolots.com screenshot
#5 camolots.com
148K
Revenue
53.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
majorsurplus.com vs top market performers
majorsurplus.com
top retailers
conversion rate vs average order value for majorsurplus.com and its competitors
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Revenue share by device at majorsurplus.com

In October large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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majorsurplus.com channels

Identify top traffic channels that drive growth for majorsurplus.comand discover how performance of traffic channels has changed over time.

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majorsurplus.com Google Ads spend

Evaluate majorsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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majorsurplus.com devices

Review majorsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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majorsurplus.com top markets

Explore majorsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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majorsurplus.com country & global rank

Assess the ranking of majorsurplus.com among other retailers within its primary country and worldwide.

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