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Jan 2026
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Home/Insights/Retailers/majorsurplus.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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26.6K
Revenue
Jan 26
12.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MajorSurplus.com is an online platform offering a diverse range of products for purchase. It sells an extensive variety of surplus, military-grade gear, survival supplies, camping and outdoor equipment, tactical clothing, hardware, tools, and ammunition. Customers can browse and purchase items based on their individual needs and preferences.

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majorsurplus.com Annual Revenue and Growth

majorsurplus.com's annual sales on its online store amounted to $481.7K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$481.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
majorsurplus.com revenue by year

majorsurplus.com's monthly revenueOVER TIME
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Over the past three months, majorsurplus.com revenue has experienced decline of 24%, compared to the preceding three months.

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majorsurplus.com revenue decline for last six months
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OVERVIEW
In January 2026, majorsurplus.com generated $26,559 in online sales, significantly below the industry median of $104,613, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.81% and above the low of 0.82%. Its average order value (AOV) ranged between $150-175, trailing the industry high of $348 and above the low of $54. The website attracted 12,589 sessions, a fraction of the median 44,933 and far from the leader's 35,443,340 sessions, highlighting challenges in both traffic and revenue compared to larger competitors like qvc.com.
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majorsurplus.com competitors

In January 2026, majorsurplus.com had a revenue of $26,559 with 152 transactions and 12,589 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. When compared to its competitors, majorsurplus.com falls behind in terms of revenue. Army Surplus Warehouse had a revenue of $51,987 with 488 transactions and 31,337 sessions, armynavyoutdoors.com had a revenue of $1,214,196 with 8,541 transactions and 257,324 sessions, and keepshooting.com had a revenue of $119,864 with 1,345 transactions and 52,138 sessions. However, majorsurplus.com is on par with its competitors in terms of AOV and conversion rate. It outperforms camolots.com in both AOV and conversion rate, showing strength in those areas compared to one of its competitors.

armysurpluswarehouse.com screenshot
#1 armysurpluswarehouse.com
52K
Revenue
31.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#2 armynavyoutdoors.com
1.2M
Revenue
257.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
armysurplusworld.com screenshot
#3 armysurplusworld.com
368.1K
Revenue
282.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
keepshooting.com screenshot
#4 keepshooting.com
119.9K
Revenue
52.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
camolots.com screenshot
#5 camolots.com
133.1K
Revenue
58K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
majorsurplus.com vs top market performers
majorsurplus.com
top retailers
conversion rate vs average order value for majorsurplus.com and its competitors
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Revenue share by device at majorsurplus.com

In January large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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majorsurplus.com channels

Identify top traffic channels that drive growth for majorsurplus.comand discover how performance of traffic channels has changed over time.

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majorsurplus.com Google Ads spend

Evaluate majorsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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majorsurplus.com devices

Review majorsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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majorsurplus.com top markets

Explore majorsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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majorsurplus.com country & global rank

Assess the ranking of majorsurplus.com among other retailers within its primary country and worldwide.

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