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Sep 2025
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Home/Insights/Retailers/majorsurplus.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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37.5K
Revenue
Sep 25
14.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MajorSurplus.com is an online platform offering a diverse range of products for purchase. It sells an extensive variety of surplus, military-grade gear, survival supplies, camping and outdoor equipment, tactical clothing, hardware, tools, and ammunition. Customers can browse and purchase items based on their individual needs and preferences.

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majorsurplus.com Annual Revenue and Growth

majorsurplus.com's annual sales on its online store amounted to $1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
majorsurplus.com revenue by year

majorsurplus.com's monthly revenueOVER TIME
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Over the past three months, majorsurplus.com revenue has experienced growth of 44%, compared to the preceding three months.

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majorsurplus.com revenue growth for last six months
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OVERVIEW
In September 2025, majorsurplus.com reported online sales revenue of $37,460, significantly lower than the industry median of $81,105, while leading competitor qvc.com generated $118,237,048. The site’s conversion rate ranged from 1.00% to 1.50%, underperforming the high benchmark of 3.72% and above the low of 0.71%. Additionally, the average order value (AOV) stood between $175 and $200, well below the industry high of $351 and above the low of $57. With 14,131 sessions, majorsurplus.com lagged behind the median of 37,786 and the leading store michaels.com at 30,281,186 sessions.
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majorsurplus.com competitors

In September 2025, majorsurplus.com outperformed some competitors in terms of revenue, with $37,460 in comparison to armysurpluswarehouse.com's $26,837 and armysurplusworld.com's $296,676. However, armynavyoutdoors.com leads the pack with $915,436 in revenue. In transactions, majorsurplus.com had 208, falling behind armynavyoutdoors.com's 5,987. When it comes to sessions, majorsurplus.com had 14,131, lower than armynavyoutdoors.com's 170,203. The Average Order Value (AOV) of majorsurplus.com ranged between $175-$200, while camolots.com had the highest AOV of $225-$250. In terms of conversion rate, majorsurplus.com had a range of 1.00-1.50, similar to most competitors, but lower than armynavyoutdoors.com's 3.50-4.00. Overall, majorsurplus.com stands out in certain areas but falls behind in others when compared to its competitors in the army surplus market.

armysurpluswarehouse.com screenshot
#1 armysurpluswarehouse.com
26.8K
Revenue
16.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#2 armynavyoutdoors.com
915.4K
Revenue
170.2K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
armysurplusworld.com screenshot
#3 armysurplusworld.com
296.7K
Revenue
218.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
keepshooting.com screenshot
#4 keepshooting.com
118K
Revenue
49K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
camolots.com screenshot
#5 camolots.com
188K
Revenue
67.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
majorsurplus.com vs top market performers
majorsurplus.com
top retailers
conversion rate vs average order value for majorsurplus.com and its competitors
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Revenue share by device at majorsurplus.com

In September large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on majorsurplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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majorsurplus.com channels

Identify top traffic channels that drive growth for majorsurplus.comand discover how performance of traffic channels has changed over time.

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majorsurplus.com Google Ads spend

Evaluate majorsurplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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majorsurplus.com devices

Review majorsurplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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majorsurplus.com top markets

Explore majorsurplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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majorsurplus.com country & global rank

Assess the ranking of majorsurplus.com among other retailers within its primary country and worldwide.

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