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Jan 2026
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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900.3K
Revenue
Jan 26
251.9K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$1000-1100
AOV
Jan 26
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com Annual Revenue and Growth

maisonbirks.com's annual sales on its online store amounted to $9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
maisonbirks.com revenue by year

maisonbirks.com's monthly revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced growth of 72%, compared to the preceding three months.

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maisonbirks.com revenue growth for last six months
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OVERVIEW
In January 2026, maisonbirks.com generated $900,319 in online sales, significantly outperforming the LUXURY median of $104,222, despite a low conversion rate of 0.00-0.50% compared to the category's high of 2.76%. With an average order value (AOV) between $1,025 and $1,050, maisonbirks.com also exceeded the sector's high AOV of $983. The site attracted 251,894 sessions, far below the leading brand's 21,750,377 sessions and below the median of 32,613, indicating room for growth in traffic and conversion strategies within the competitive jewelry and luxury products market.
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maisonbirks.com competitors

In January 2026, maisonbirks.com generated a revenue of $900,319 from 870 transactions and 251,894 sessions, with an average order value (AOV) ranging from $1025 to $1050 and a conversion rate between 0.00% and 0.50%. Comparing these metrics to its competitors, brilliantearth.com outperformed maisonbirks.com with a revenue of $90,675,530 from 117,817 transactions and 5,689,943 sessions, a lower AOV of $750 to $775, but a higher conversion rate of 2.00% to 2.50%. jamesallen.com also surpassed maisonbirks.com with $9,197,069 in revenue from 9,375 transactions and 623,235 sessions, a similar AOV, and a conversion rate between 1.00% and 1.50%. maisonbirks.com showed a strong performance compared to watchesofswitzerland.com, cartier.com, and jomashop.com in terms of revenue, transactions, and sessions, but fell behind in AOV and conversion rate when compared to its competitors.

bluenile.com screenshot
#1 bluenile.com
25.6M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
90.7M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
jamesallen.com screenshot
#3 jamesallen.com
9.2M
Revenue
623.2K
Sessions
1.5-2.0%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#4 watchesofswitzerland.com
2.9M
Revenue
449.2K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
cartier.com screenshot
#5 cartier.com
46.6M
Revenue
10.6M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In January large majority of sales on maisonbirks.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In January large majority of sales on maisonbirks.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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