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Jul 2025
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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603.1K
Revenue
218.5K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com's revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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maisonbirks.com revenue decline for last six months
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OVERVIEW
maisonbirks.com in the LUXURY industry had a revenue of $603,056 in July 2025, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $1225-1250. The website had 218,508 sessions, with the highest number of sessions coming from pandora.net at 14,175,059. The median revenue in the industry was $92,611, the highest conversion rate was 2.68%, the highest AOV was $997, and the lowest AOV was $89, while the median sessions were 27,584.
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maisonbirks.com competitors

In July 2025, maisonbirks.com lags behind its competitors in terms of revenue and transactions. brilliantearth.com leads the pack with a revenue of $46,683,544 from 61,430 transactions, while maisonbirks.com only generated $603,056 from 484 transactions. However, maisonbirks.com excels in the Average Order Value (AOV) metric, ranging from $1225-$1250, surpassing all its competitors. jamesallen.com comes close with an AOV of $950-$975. In terms of conversion rate, maisonbirks.com falls within the range of 0.00-0.50, similar to watchesofswitzerland.com and cartier.com. jomashop.com boasts the highest conversion rate of 1.00-1.50, indicating a stronger ability to turn sessions into transactions compared to maisonbirks.com. Despite its lower revenue and transaction numbers, maisonbirks.com holds its own with a competitive AOV but could benefit from improving its conversion rate to match the industry leaders.

bluenile.com screenshot
#1 bluenile.com
45.2M
Revenue
3.8M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
46.7M
Revenue
6.2M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
jamesallen.com screenshot
#3 jamesallen.com
12.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#4 watchesofswitzerland.com
1.7M
Revenue
332.4K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
cartier.com screenshot
#5 cartier.com
32.5M
Revenue
8.2M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In July large majority of sales on maisonbirks.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on maisonbirks.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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