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Sep 2025
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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598.2K
Revenue
Sep 25
229.9K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$1100-1200
AOV
Sep 25
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com Annual Revenue and Growth

maisonbirks.com's annual sales on its online store amounted to $7.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.8M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
maisonbirks.com revenue by year

maisonbirks.com's monthly revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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maisonbirks.com revenue decline for last six months
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OVERVIEW
In September 2025, maisonbirks.com generated $598,169 in online sales, significantly surpassing the LUXURY median of $79,797, though still far behind the leading competitor, brilliantearth.com. The site's conversion rate ranged from 0.00-0.50%, notably below the industry average of 2.77%. With an average order value (AOV) of $1,100-1,125, maisonbirks.com performed well against the sector’s high AOV of $998. However, the site attracted only 229,864 sessions, considerably lower than the 12,639,220 sessions seen at pandora.net, emphasizing a potential area for growth within its competitive landscape.
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maisonbirks.com competitors

In September 2025, maisonbirks.com had a revenue of $598,169 from 533 transactions and 229,864 sessions, with an average order value (AOV) ranging from $1100-$1125 and a conversion rate of 0.00-0.50%. In comparison, brilliantearth.com outperformed with a revenue of $75,014,879 from 100,261 transactions and 6,304,831 sessions, with an AOV of $725-$750 and a conversion rate of 1.50-2.00%. jamesallen.com followed with a revenue of $7,041,858 from 7,283 transactions and 607,981 sessions, with an AOV of $950-$975 and a conversion rate of 1.00-1.50%. watchesofswitzerland.com, cartier.com, and jomashop.com also showed varying levels of performance in revenue, transactions, sessions, AOV, and conversion rates compared to maisonbirks.com and its competitors in the jewelry and luxury watch market.

bluenile.com screenshot
#1 bluenile.com
26.5M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
75M
Revenue
6.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
jamesallen.com screenshot
#3 jamesallen.com
7M
Revenue
608K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#4 watchesofswitzerland.com
2.1M
Revenue
388.8K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
cartier.com screenshot
#5 cartier.com
34.6M
Revenue
8.3M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In September large majority of sales on maisonbirks.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on maisonbirks.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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