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May 2025
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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652.2K
Revenue
217K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com's revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced decline of 12%, compared to the preceding three months.

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maisonbirks.com revenue decline for last six months
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OVERVIEW
In May 2025, maisonbirks.com in the LUXURY industry reported online sales revenue of $652,190, a conversion rate of 0.00-0.50%, and an average order value (AOV) of $1150-1175, with 216,983 sessions. Compared to industry peers, maisonbirks.com performed above median levels with strong revenue and AOV, while lagging behind in conversion rate and sessions. The largest online store in the category, chrono24.com, boasted revenue of $88,988,015. High conversion rate was 2.81% and AOV was $1,008, while the top store in sessions, pandora.net, had 15,949,662 sessions.
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maisonbirks.com competitors

In May 2025, Maison Birks' revenue of $652,190 from 560 transactions and 216,983 sessions, with an average order value (AOV) of $1150-$1175 and a conversion rate of 0.00-0.50% puts it behind competitors like Cartier with revenue of $33,474,677, Watches of Switzerland with $1,768,520, Jomashop with $39,471,521, Brilliant Earth with $49,767,067, and James Allen with $17,674,979. Cartier leads in revenue with 34,639 transactions from 7,251,691 sessions, an AOV of $950-$975, and a similar conversion rate. Watches of Switzerland has a higher AOV of $1375-$1400 with a conversion rate of 0.50-1.00%, while Jomashop leads in transactions with 118,843, Brilliant Earth in sessions with 6,205,320, and James Allen in AOV. Maison Birks can improve its online performance by learning from the strategies and metrics of its competitors.

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Sessions
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AOV
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49.8M
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Sessions
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AOV
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Sessions
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Conv. rate
$1300-1400
AOV
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7.3M
Sessions
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Conv. rate
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AOV
maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In May large majority of sales on maisonbirks.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on maisonbirks.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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