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May 2026
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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543.7K
Revenue
May 26
258.3K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$1000-1100
AOV
May 26
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com Annual Revenue and Growth

maisonbirks.com's annual sales on its online store amounted to $9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
maisonbirks.com revenue by year

maisonbirks.com's monthly revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced decline of 45%, compared to the preceding three months.

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maisonbirks.com revenue decline for last six months
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OVERVIEW
In May 2026, maisonbirks.com generated impressive online sales revenue of $543,707, significantly surpassing the industry median of $94,611 in the LUXURY sector. However, its conversion rate ranged from 0.00-0.50%, below the high benchmark of 2.79% but above the low of 0.37%. The average order value (AOV) stood at $1,025-1,050, exceeding the high industry AOV of $994. With 258,302 sessions, maisonbirks.com falls short compared to the leading site swatch.com, which boasts 23,070,457 sessions, while the median sessions in the industry is only 27,072.
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maisonbirks.com competitors

In May 2026, maisonbirks.com generated a revenue of $543,707 from 523 transactions and 258,302 sessions, resulting in an average order value (AOV) between $1,025 and $1,050, with a conversion rate of 0.00-0.50%. In stark contrast, competitors like brilliantearth.com saw revenue of $51,664,473 from 70,738 transactions and 5,592,117 sessions, boasting an AOV of $725-750 and a higher conversion rate of 1.00-1.50%. Similarly, cartier.com achieved $50,090,226 in revenue with 56,920 transactions over 10,164,376 sessions, showing an AOV of $875-900 and a conversion rate of 0.50-1.00%. Even jomashop.com, with the highest revenue at $63,077,542 and a conversion rate of 1.50-2.00%, far outpaced maisonbirks.com, highlighting significant competitive gaps in both revenue and customer engagement.

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maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In May large majority of sales on maisonbirks.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In May large majority of sales on maisonbirks.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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