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Jul 2026
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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839.7K
Revenue
Jul 26
242.7K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$1000-1100
AOV
Jul 26
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com Annual Revenue and Growth

maisonbirks.com's annual sales on its online store amounted to $9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
maisonbirks.com revenue by year

maisonbirks.com's monthly revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced growth of 18%, compared to the preceding three months.

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maisonbirks.com revenue growth for last six months
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OVERVIEW
In July 2026, maisonbirks.com achieved impressive revenue of $840,000 from online sales. The site recorded 243,000 sessions, significantly exceeding the typical jewelry and luxury products store's monthly traffic of around 27,500 sessions. However, its conversion rate stood at 0.00-0.50%, which is below the typical range of 0.37% to 2.75%. The average order value (AOV) was $1,075-1,100, comfortably within the typical AOV range of $91 to $1,006. Overall, maisonbirks.com demonstrates strong traffic but faces challenges in converting visitors to buyers when compared to a typical jewelry and luxury products store.
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maisonbirks.com competitors

The largest gap between maisonbirks.com and its competitors is in revenue, where maisonbirks.com trails jomashop.com by an astounding $92 million. In July 2026, maisonbirks.com generated $840,000 from 769 transactions across 243,000 sessions, achieving an average order value (AOV) of $1,075 to $1,100. In contrast, jomashop.com had 261,000 transactions from 14.6 million sessions, with a significantly lower AOV of $350 to $375, but still dominated the revenue landscape. Other competitors, like brilliantearth.com, generated $43.1 million with a conversion rate of 1.00-1.50%, showcasing a far more effective conversion strategy. jamesallen.com and watchesofswitzerland.com also outperform maisonbirks.com, boasting better conversion rates and higher transaction volumes, despite similar AOV ranges. Overall, maisonbirks.com ranks 5 of 6 across critical metrics, indicating a significant gap in market performance compared to its rivals, particularly jomashop.com and brilliantearth.com.

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#1 bluenile.com
44.9M
Revenue
4.1M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
brilliantearth.com screenshot
#2 brilliantearth.com
43.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
jamesallen.com screenshot
#3 jamesallen.com
597.5K
Revenue
46.5K
Sessions
1.0-1.5%
Conv. rate
$1200-1300
AOV
watchesofswitzerland.com screenshot
#4 watchesofswitzerland.com
1.8M
Revenue
410.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
cartier.com screenshot
#5 cartier.com
44.8M
Revenue
10.3M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In July large majority of sales on maisonbirks.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In July large majority of sales on maisonbirks.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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