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Nov 2025
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Home/Insights/Retailers/maisonbirks.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
231.4K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$1000-1100
AOV
Nov 25
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  • Main country of store: CANADA
  • Website category: LUXURY

Maison Birks is an e-commerce site offering a vast selection of fine jewelry, luxury watches, and gifts. The website features a range of pieces such as engagement rings, bracelets, necklaces, cufflinks, and fashion accessories. Specific designs and brands are available, ensuring a diverse collection for customers seeking quality adornments online.

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maisonbirks.com Annual Revenue and Growth

maisonbirks.com's annual sales on its online store amounted to $7.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$7.8M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
maisonbirks.com revenue by year

maisonbirks.com's monthly revenueOVER TIME
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Over the past three months, maisonbirks.com revenue has experienced growth of 50%, compared to the preceding three months.

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maisonbirks.com revenue growth for last six months
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OVERVIEW
In November 2025, maisonbirks.com achieved online sales revenue of $1,258,715, significantly surpassing the median of $89,238 in the LUXURY industry, although trailing behind the market leader, brilliantearth.com. The site's conversion rate ranged from 0.00-0.50%, falling below the industry high of 2.95% and above its low of 0.42%. With an average order value (AOV) between $1,075-1,100, maisonbirks.com maintained a premium position compared to the industry's high of $975. The site recorded 231,379 sessions, considerably lower than the top performer, pandora.net, with 26,095,375 sessions, yet above the industry median of 27,171.
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maisonbirks.com competitors

In November 2025, maisonbirks.com had a revenue of $1,258,715 with 1,152 transactions and 231,379 sessions, resulting in an average order value (AOV) of $1075-1100 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, Brilliant Earth stood out with a revenue of $98,845,396, 128,430 transactions, and 5,726,309 sessions, an AOV of $750-775, and a conversion rate of 2.00-2.50%. James Allen followed with a revenue of $24,945,348, 26,515 transactions, and 1,221,838 sessions, an AOV of $925-950, and a conversion rate of 2.00-2.50%. Watches of Switzerland had revenue of $2,909,516, 2,260 transactions, and 285,212 sessions, an AOV of $1275-1300, and a conversion rate of 0.50-1.00%. Cartier reported revenue of $47,802,421, 50,379 transactions, and 10,429,267 sessions, an AOV of $925-950, and a conversion rate of 0.00-0.50%. Jomashop showed revenue of $67,323,226, 210,949 transactions, and 8,846,308 sessions, an AOV of $300-325, and a conversion rate of 2.00-2.50%.

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48.7M
Revenue
4.5M
Sessions
1.0-1.5%
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AOV
brilliantearth.com screenshot
#2 brilliantearth.com
98.8M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
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AOV
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#3 jamesallen.com
24.9M
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1.2M
Sessions
2.0-2.5%
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AOV
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#4 watchesofswitzerland.com
2.9M
Revenue
285.2K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
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#5 cartier.com
47.8M
Revenue
10.4M
Sessions
0.0-0.5%
Conv. rate
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AOV
maisonbirks.com vs top market performers
maisonbirks.com
top retailers
conversion rate vs average order value for maisonbirks.com and its competitors
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Revenue share by device at maisonbirks.com

In November large majority of sales on maisonbirks.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on maisonbirks.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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maisonbirks.com channels

Identify top traffic channels that drive growth for maisonbirks.comand discover how performance of traffic channels has changed over time.

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maisonbirks.com Google Ads spend

Evaluate maisonbirks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maisonbirks.com devices

Review maisonbirks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maisonbirks.com top markets

Explore maisonbirks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maisonbirks.com country & global rank

Assess the ranking of maisonbirks.com among other retailers within its primary country and worldwide.

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