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Dec 2025
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Home/Insights/Retailers/m61labs.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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22.1K
Revenue
Dec 25
4.8K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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M61labs.com is an e-commerce platform offering various products for online purchase. The website sells a wide range of items, but further details about the specific products offered are not available within the given task constraints.

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m61labs.com's monthly revenueOVER TIME
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Over the past three months, m61labs.com revenue has experienced decline of 34%, compared to the preceding three months.

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m61labs.com revenue decline for last six months
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OVERVIEW
In December 2025, m61labs.com generated $22,065 in online sales, significantly below the BEAUTY AND COSMETICS median of $53,444, with sessions totaling 4,804 compared to the median of 23,270; its conversion rate ranged from 4.00-4.50%, slightly below the high of 4.87%, and its average order value (AOV) was between $100-125, far less than the high of $191 in the industry.
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m61labs.com competitors

In December 2025, m61labs.com outperformed its competitors in terms of revenue with $22,065. Its closest competitor in terms of revenue was aloisiabeauty.com with $9,203. However, ulta.com had the highest revenue of $152,769,917. In terms of transactions, m61labs.com had 208 transactions, while ulta.com had the highest with 2,208,745 transactions. For sessions, m61labs.com had 4,804 sessions, which was significantly lower than ulta.com's 66,726,844 sessions. The Average Order Value (AOV) for m61labs.com ranged from $100-$125, similar to aloisiabeauty.com and colorescience.com, but lower than ulta.com's $50-$75 AOV. m61labs.com also had a competitive conversion rate of 4.00%-4.50%, outperforming all its competitors in this metric.

aloisiabeauty.com screenshot
#1 aloisiabeauty.com
9.2K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
clarinsusa.com screenshot
#2 clarinsusa.com
650K
Revenue
554.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
colorescience.com screenshot
#3 colorescience.com
682.3K
Revenue
241.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ulta.com screenshot
#4 ulta.com
152.8M
Revenue
66.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
m61labs.com vs top market performers
m61labs.com
top retailers
conversion rate vs average order value for m61labs.com and its competitors
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Revenue share by device at m61labs.com

In December large majority of sales on m61labs.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on m61labs.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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m61labs.com channels

Identify top traffic channels that drive growth for m61labs.comand discover how performance of traffic channels has changed over time.

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m61labs.com Google Ads spend

Evaluate m61labs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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m61labs.com devices

Review m61labs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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m61labs.com top markets

Explore m61labs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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m61labs.com country & global rank

Assess the ranking of m61labs.com among other retailers within its primary country and worldwide.

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