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May 2025
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Home/Insights/Retailers/m61labs.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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15.9K
Revenue
3.2K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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M61labs.com is an e-commerce platform offering various products for online purchase. The website sells a wide range of items, but further details about the specific products offered are not available within the given task constraints.

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m61labs.com's revenueOVER TIME
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Over the past three months, m61labs.com revenue has experienced decline of 26%, compared to the preceding three months.

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m61labs.com revenue decline for last six months
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OVERVIEW
In May 2025, m61labs.com in the BEAUTY AND COSMETICS industry had online sales revenue of $15,872, a conversion rate of 4.00-4.50%, and an average order value (AOV) of $100-125. The highest conversion rate in the industry was 4.51% and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53. With 3,243 sessions, m61labs.com had fewer sessions compared to the highest sessions at 38,510,361 from sephora.com, but more than the median of 19,997 sessions in the BEAUTY AND COSMETICS category.
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m61labs.com competitors

In May 2025, m61labs.com reported revenue of $15,872 with 135 transactions and 3,243 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 4.00-4.50%. Compared to its competitors, ulta.com leads the pack with revenue of $96,002,620 from 1,174,194 transactions and 34,868,102 sessions, having an AOV of $75-$100 and a conversion rate of 3.00-3.50%. clarinsusa.com follows with revenue of $517,156 from 6,224 transactions and 466,358 sessions, maintaining an AOV of $75-$100 and a conversion rate of 1.00-1.50%. colorescience.com recorded revenue of $1,432,420 from 11,050 transactions and 315,472 sessions, with an AOV of $125-$150 and a conversion rate of 3.00-3.50%. Lastly, aloisiabeauty.com generated $3,065 from 25 transactions and 890 sessions, showing an AOV of $100-$125 and a conversion rate of 2.50-3.00%. Overall, m61labs.com performs competitively in terms of revenue and conversion rate among its industry counterparts.

aloisiabeauty.com screenshot
#1 aloisiabeauty.com
3.1K
Revenue
890
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
clarinsusa.com screenshot
#2 clarinsusa.com
517.2K
Revenue
466.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
colorescience.com screenshot
#3 colorescience.com
1.4M
Revenue
315.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
ulta.com screenshot
#4 ulta.com
96M
Revenue
34.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
m61labs.com vs top market performers
m61labs.com
top retailers
conversion rate vs average order value for m61labs.com and its competitors
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Revenue share by device at m61labs.com

In May large majority of sales on m61labs.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.

In May large majority of sales on m61labs.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
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brands overtime comparison

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m61labs.com channels

Identify top traffic channels that drive growth for m61labs.comand discover how performance of traffic channels has changed over time.

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m61labs.com Google Ads spend

Evaluate m61labs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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m61labs.com devices

Review m61labs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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m61labs.com top markets

Explore m61labs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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m61labs.com country & global rank

Assess the ranking of m61labs.com among other retailers within its primary country and worldwide.

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