Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

m61labs.com

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22.6K

Revenue

6.3K

Sessions

3.0-3.5%

Conversion rate

$100-125

Average order value

Online only revenue for m61labs.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

M61labs.com is an e-commerce platform offering various products for online purchase. The website sells a wide range of items, but further details about the specific products offered are not available within the given task constraints.

m61labs.com’s revenueOVER TIME
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Over the past three months, m61labs.com revenue has experienced growth of 11%, compared to the preceding three months.

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m61labs.com revenue growth for last six months

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OVERVIEW

In August 2024, m61labs.com, a BEAUTY AND COSMETICS industry website, generated $22,557 in online sales with a conversion rate of 3.00-3.50% and an AOV of $100-125. The highest online store revenue in the category was $83,234,865 from ulta.com, with a conversion rate of 4.4% and an AOV of $186. The lowest conversion rate recorded in the industry was 1.36%, and the lowest AOV was $48. m61labs.com had 6,255 sessions, while the top-performing store had 40,912,844 sessions from sephora.com, with a median of 24,118 sessions in the industry.

m61labs.com competitors

When comparing m61labs.com to its competitors, it stands out in terms of revenue, transactions, and sessions. ulta.com leads the pack with a revenue of $83,234,865, 1,186,975 transactions, and 29,711,404 sessions. In contrast, m61labs.com generated $22,557 in revenue, had 207 transactions, and 6,255 sessions. However, m61labs.com has a competitive Average Order Value (AOV) ranging from $100-125, similar to colorescience.com, while ulta.com and clarinsusa.com have lower AOVs of $50-75. Conversion rates for m61labs.com fall within the range of 3.00-3.50%, putting it on par with ulta.com and aloisiabeauty.com, but behind colorescience.com with a conversion rate of 4.50-5.00%. Despite not leading in all metrics, m61labs.com holds its own among its competitors in the beauty industry.

#1 aloisiabeauty.com

16.3K

Revenue

4.9K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 clarinsusa.com

477.5K

Revenue

396.9K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 colorescience.com

1.6M

Revenue

291K

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#4 ulta.com

83.2M

Revenue

29.7M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

m61labs.com vs top market performers

m61labs.com

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Top products on m61labs.comby revenue

#1 PowerGlow® Peel

$65.5

Price

$49.9K

Revenue

#2 Vitablast C® Serum Pad

$62.2

Price

$16K

Revenue

#3 PowerGlow® Peel Gradual Tan

$52.5

Price

$13.3K

Revenue

#4 Hydraboost HA Serum Pad

$64.6

Price

Revenue

#5 Hydraboost Serum 2.0

$86

Price

Revenue

#6 Vitablast C® 15% Eye Concentrate

$92

Price

Revenue

#7 Hydraboost Eye Cream

$82

Price

Revenue

#8 PowerGlow® Peel Extra Strength 20%

$59

Price

Revenue

#9 PowerGlow® Moisturizer

$76

Price

Revenue

#10 Hydraboost Eye Concentrate

$84

Price

Revenue

#1 PowerGlow® Peel

$65.5

Price

$49.9K

Revenue

#2 Vitablast C® Serum Pad

$62.2

Price

$16K

Revenue

#3 PowerGlow® Peel Gradual Tan

$52.5

Price

$13.3K

Revenue

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m61labs.com brandsby revenue

M-61

Top retailers:bluemercury.com amazon.com

M-61 Powerful Skincare

m61labs.com categoriesby revenue

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

Cosmetics

Top retailers:macys.com thrivecausemetics.com amazon.com

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Top retailers:supergoop.com amazon.com ulta.com

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Top retailers:bathandbodyworks.com macys.com amazon.com

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m61labs.com channels

Identify top traffic channels that drive growth for m61labs.comand discover how performance of traffic channels has changed over time.

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m61labs.com Google Ads spend

Evaluate m61labs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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m61labs.com devices

Review m61labs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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m61labs.com top markets

Explore m61labs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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