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Nov 2025
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Home/Insights/Retailers/m61labs.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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17.9K
Revenue
Nov 25
2.8K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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M61labs.com is an e-commerce platform offering various products for online purchase. The website sells a wide range of items, but further details about the specific products offered are not available within the given task constraints.

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m61labs.com's monthly revenueOVER TIME
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Over the past three months, m61labs.com revenue has experienced decline of 22%, compared to the preceding three months.

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m61labs.com revenue decline for last six months
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OVERVIEW
In November 2025, m61labs.com generated $17,937 in online sales, significantly below the BEAUTY AND COSMETICS median of $52,547, while boasting a conversion rate of 5.00-5.50%, slightly above the high benchmark of 5.32%. With an average order value (AOV) between $100-125, m61labs.com remains below the high AOV of $204. The site recorded 2,850 sessions, far fewer than the median of 19,748 in its category. Overall, m61labs.com exhibits strong conversion rates relative to traffic, yet struggles with sales and engagement compared to industry leaders like Ulta and Sephora.
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m61labs.com competitors

In November 2025, m61labs.com reported a revenue of $17,937 with 149 transactions and 2,850 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 5.00-5.50%. Compared to its competitors, m61labs.com outperformed aloisiabeauty.com, which had a revenue of $7,759, 63 transactions, 1,938 sessions, and a conversion rate of 3.00-3.50%. However, m61labs.com fell behind clarinsusa.com, colorescience.com, and ulta.com in terms of revenue, transactions, and sessions. clarinsusa.com generated a revenue of $968,663 with 10,641 transactions and 733,599 sessions, while colorescience.com recorded $1,316,429 in revenue, 10,673 transactions, and 305,105 sessions. ulta.com emerged as the leader with a revenue of $145,643,880, 2,012,997 transactions, and 60,559,552 sessions. Despite facing stiff competition from these industry giants, m61labs.com demonstrated a competitive conversion rate.

aloisiabeauty.com screenshot
#1 aloisiabeauty.com
7.8K
Revenue
1.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
clarinsusa.com screenshot
#2 clarinsusa.com
968.7K
Revenue
733.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
colorescience.com screenshot
#3 colorescience.com
1.3M
Revenue
305.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
ulta.com screenshot
#4 ulta.com
145.6M
Revenue
60.6M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
m61labs.com vs top market performers
m61labs.com
top retailers
conversion rate vs average order value for m61labs.com and its competitors
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Revenue share by device at m61labs.com

In November large majority of sales on m61labs.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on m61labs.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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m61labs.com channels

Identify top traffic channels that drive growth for m61labs.comand discover how performance of traffic channels has changed over time.

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m61labs.com Google Ads spend

Evaluate m61labs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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m61labs.com devices

Review m61labs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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m61labs.com top markets

Explore m61labs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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m61labs.com country & global rank

Assess the ranking of m61labs.com among other retailers within its primary country and worldwide.

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