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TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

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692.3K
Revenue
305.3K
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for luminesscosmetics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Discover a huge selection of high quality cosmetics & skincare online at Luminess Cosmetics, including the breeze airbrush makeup system, cosmetics gift sets and more.

luminesscosmetics.com’s revenueOVER TIME
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Over the past three months, luminesscosmetics.com revenue has experienced decline of 59%, compared to the preceding three months.

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luminesscosmetics.com revenue decline for last six months
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OVERVIEW
In July 2024, luminesscosmetics.com, an e-commerce_and_shopping site, generated $692,313 in revenue with a conversion rate of 1.50-2.00% and an AOV of $100-125 from 305,344 sessions. Compared to the industry median of $114,414 in revenue, 3.6% conversion rate, $343 AOV, and 47,804 sessions, luminesscosmetics.com's performance falls within average range. The top performer in the category, qvc.com, achieved $128,163,470 in revenue, 3.6% conversion rate, $343 AOV, and 25,595,506 sessions, indicating room for improvement for luminesscosmetics.com in increasing sales and engagement metrics.
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luminesscosmetics.com competitors

When comparing luminesscosmetics.com to its competitors in the beauty industry, it is evident that luminesscosmetics.com falls behind in terms of revenue and transactions. Art of Air generates $1,538 in revenue with 9 transactions, while Rock Candy Beauty leads with $5,511 in revenue and 27 transactions. Stage Makeup Online surpasses them all with a revenue of $18,222 and 287 transactions. In contrast, Luminess Cosmetics brings in $692,313 in revenue with 5,831 transactions. However, it outperforms Stage Makeup Online and SIIA Cosmetics in terms of average order value (AOV) falling within the range of $100-$125. Additionally, all the competitors share a similar conversion rate of 1.50-2.00%, except for SIIA Cosmetics with a higher conversion rate of 3.00-3.50%. Overall, while Luminess Cosmetics may lag behind in revenue and transactions compared to some competitors, it excels in AOV and maintains a competitive conversion rate.

#1 rockcandybeauty.com
5.5K
Revenue
1.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#2 artofair.com
1.5K
Revenue
512
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#3 stagemakeuponline.com
18.2K
Revenue
17.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#4 siiacosmetics.com
4.3K
Revenue
2.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 thesalonoutlet.com
32.1K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
luminesscosmetics.com vs top market performers
luminesscosmetics.com
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conversion rate vs average order value for luminesscosmetics.com and its competitors
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luminesscosmetics.com channels

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luminesscosmetics.com Google Ads spend

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luminesscosmetics.com devices

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luminesscosmetics.com top markets

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luminesscosmetics.com country & global rank

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