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Nov 2025
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Home/Insights/Retailers/herrschners.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
769.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Herrschners.com is an online platform that offers a wide range of arts and crafts supplies. Their catalog includes various products like yarn, needlecrafts, puzzles, and quilt essentials, catering to the needs of hobbyists and craft enthusiasts. They also provide craft kits and patterns to inspire creativity.

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herrschners.com Annual Revenue and Growth

herrschners.com's annual sales on its online store amounted to $14.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$14.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
herrschners.com revenue by year

herrschners.com's monthly revenueOVER TIME
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Over the past three months, herrschners.com revenue has experienced growth of 7.4%, compared to the preceding three months.

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herrschners.com revenue growth for last six months
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OVERVIEW
In November 2025, herrschners.com achieved online sales revenue of $1,296,477, significantly exceeding the home and garden median of $122,040, but still trailing behind the category leader, homedepot.com, which earned $1,609,249,476. With a conversion rate of 2.50-3.00%, it sits below the industry high of 3.53% yet above the low of 0.73%. The average order value (AOV) ranged between $50-75, well below the high of $672, while sessions reached 769,530, notably higher than the median of 32,500 but far behind homedepot.com's 171,906,089 sessions.
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herrschners.com competitors

In November 2025, herrschners.com generated $1,296,477 in revenue from 21,679 transactions and 769,530 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 2.50-3.00%. Comparing it to its competitors, lionbrand.com had lower revenue ($1,048,582) but more transactions (23,722) and sessions (1,340,822), with a lower AOV of $25-50 and conversion rate of 1.50-2.00%. yarnspirations.com outperformed all with revenue of $4,727,483, 85,867 transactions, 2,322,916 sessions, AOV of $50-75, and conversion rate of 3.50-4.00%. 123stitch.com had lower revenue ($914,622) and transactions (13,483) but a higher conversion rate (3.00-3.50%). anniescatalog.com had the highest AOV ($75-100) and conversion rate (67.00-67.50%) despite lower revenue ($428,257). premieryarns.com had lower revenue ($468,492) and transactions (8,787) with the lowest conversion rate (1.00-1.50%).

lionbrand.com screenshot
#1 lionbrand.com
1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#2 yarnspirations.com
4.7M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
123stitch.com screenshot
#3 123stitch.com
914.6K
Revenue
437.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
anniescatalog.com screenshot
#4 anniescatalog.com
428.3K
Revenue
6.4K
Sessions
67.0-67.5%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#5 premieryarns.com
468.5K
Revenue
609.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
herrschners.com vs top market performers
herrschners.com
top retailers
conversion rate vs average order value for herrschners.com and its competitors
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Revenue share by device at herrschners.com

In November large majority of sales on herrschners.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on herrschners.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herrschners.com channels

Identify top traffic channels that drive growth for herrschners.comand discover how performance of traffic channels has changed over time.

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herrschners.com Google Ads spend

Evaluate herrschners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herrschners.com devices

Review herrschners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herrschners.com top markets

Explore herrschners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herrschners.com country & global rank

Assess the ranking of herrschners.com among other retailers within its primary country and worldwide.

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