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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

herrschners.com

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960.1K

Revenue

Jul 26

595.5K

Sessions

Jul 26

2.0-2.5%

Conv. rate

Jul 26

$50-75

AOV

Jul 26

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Herrschners.com is an online platform that offers a wide range of arts and crafts supplies. Their catalog includes various products like yarn, needlecrafts, puzzles, and quilt essentials, catering to the needs of hobbyists and craft enthusiasts. They also provide craft kits and patterns to inspire creativity.

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herrschners.com Annual Revenue and Growth

herrschners.com's annual sales on its online store amounted to $14M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$14M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

herrschners.com's monthly revenueOVER TIME
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Over the past three months, herrschners.com revenue has experienced decline of 2%, compared to the preceding three months.

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herrschners.com revenue decline for last six months

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OVERVIEW

In July 2026, herrschners.com achieved a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75, both of which are within the typical ranges for the home and garden category. The site generated $960,000 in revenue from online sales, significantly exceeding the typical store in the home and garden category, which generates around $118,000 monthly. Additionally, herrschners.com attracted 596,000 sessions, far surpassing the typical store in the home and garden category's 33,500 sessions, illustrating strong traffic performance.

herrschners.com competitors

The competitive set includes herrschners.com, lionbrand.com, 123stitch.com, anniescatalog.com, and premieryarns.com. In July 2026, herrschners.com generated $960,000 in revenue, ranking third among its peers, trailing 123stitch.com by $340,000. With 13,700 transactions, it again ranks third, behind lionbrand.com by 3,000. In terms of sessions, herrschners.com attracted 596,000 users, significantly lower than lionbrand.com, which led with 1.2 million sessions, a gap of 604,000. The average order value (AOV) for herrschners.com is between $50-75, similar to lionbrand.com. However, its conversion rate stands at 2.00-2.50%, lower than both 123stitch.com (2.50-3.00%) and anniescatalog.com (31.50-32.00%), highlighting room for improvement in efficiency and customer engagement.

#1 lionbrand.com

1.2M

Revenue

1.2M

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#2 123stitch.com

1.3M

Revenue

542.5K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 anniescatalog.com

207K

Revenue

6.6K

Sessions

31.5-32.0%

Conv. rate

$75-100

AOV

#4 premieryarns.com

418.1K

Revenue

764.5K

Sessions

1.0-1.5%

Conv. rate

$25-50

AOV

#5 lovecrafts.com

4.2M

Revenue

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

herrschners.com vs top market performers

herrschners.com

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Industries herrschners.com operates in

herrschners.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Cross-Stitch and Needlework Supplies Knitting and Crochet Supplies Crafting and Yarn Supplies Crafting Supplies and Resources Yarn and Fiber Arts Supplies Sewing and Crafting Supplies Art and Craft Supplies

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herrschners.com channels

Identify top traffic channels that drive growth for herrschners.comand discover how performance of traffic channels has changed over time.

herrschners.com Google Ads spend

Evaluate herrschners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

herrschners.com devices

Review herrschners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

herrschners.com top markets

Explore herrschners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.