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Sep 2025
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Home/Insights/Retailers/herrschners.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.2M
Revenue
Sep 25
684.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Herrschners.com is an online platform that offers a wide range of arts and crafts supplies. Their catalog includes various products like yarn, needlecrafts, puzzles, and quilt essentials, catering to the needs of hobbyists and craft enthusiasts. They also provide craft kits and patterns to inspire creativity.

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herrschners.com Annual Revenue and Growth

herrschners.com's annual sales on its online store amounted to $14.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$14.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
herrschners.com revenue by year

herrschners.com's monthly revenueOVER TIME
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Over the past three months, herrschners.com revenue has experienced decline of 5.4%, compared to the preceding three months.

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herrschners.com revenue decline for last six months
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OVERVIEW
In September 2025, herrschners.com, operating in the home_and_garden category, generated $1,158,214 in online sales, significantly exceeding the median of $113,901, though still below the leading player, homedepot.com, at $1,279,366,314. The site's conversion rate ranged from 2.50% to 3.00%, notably competitive against a high of 3.36%. Its average order value (AOV) was between $50 and $75, compared to the high of $677 in the industry. Additionally, herrschners.com recorded 684,134 sessions, well above the median of 32,433 but far below the market leader's 148,597,767 sessions, indicating room for growth.
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herrschners.com competitors

In September 2025, herrschners.com performed moderately well compared to its competitors in the yarn and crafting industry. With a revenue of $1,158,214 from 18,553 transactions and 684,134 sessions, herrschners.com boasted a solid average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, yarnspirations.com emerged as a top performer with a revenue of $3,047,357 from 56,671 transactions and 1,973,281 sessions, matching herrschners.com's AOV and conversion rate. On the other hand, lionbrand.com and 123stitch.com fell slightly behind herrschners.com in revenue and transactions, while anniescatalog.com showcased an exceptionally high conversion rate at 36.50-37.00% but with significantly fewer transactions. Premier Yarns lagged behind with lower revenue and a lower conversion rate compared to herrschners.com and its other competitors.

lionbrand.com screenshot
#1 lionbrand.com
799.8K
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#2 yarnspirations.com
3M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
123stitch.com screenshot
#3 123stitch.com
734.3K
Revenue
504.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
anniescatalog.com screenshot
#4 anniescatalog.com
509.2K
Revenue
14.5K
Sessions
36.5-37.0%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#5 premieryarns.com
293.6K
Revenue
434.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
herrschners.com vs top market performers
herrschners.com
top retailers
conversion rate vs average order value for herrschners.com and its competitors
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Revenue share by device at herrschners.com

In September large majority of sales on herrschners.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on herrschners.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herrschners.com channels

Identify top traffic channels that drive growth for herrschners.comand discover how performance of traffic channels has changed over time.

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herrschners.com Google Ads spend

Evaluate herrschners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herrschners.com devices

Review herrschners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herrschners.com top markets

Explore herrschners.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herrschners.com country & global rank

Assess the ranking of herrschners.com among other retailers within its primary country and worldwide.

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