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May 2025
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Home/Insights/Retailers/herrschners.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
684.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Herrschners.com is an online platform that offers a wide range of arts and crafts supplies. Their catalog includes various products like yarn, needlecrafts, puzzles, and quilt essentials, catering to the needs of hobbyists and craft enthusiasts. They also provide craft kits and patterns to inspire creativity.

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herrschners.com's revenueOVER TIME
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Over the past three months, herrschners.com revenue has experienced growth of 26%, compared to the preceding three months.

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herrschners.com revenue growth for last six months
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OVERVIEW
In May 2025, herrschners.com in the HOME AND GARDEN industry had online sales revenue of $1,141,412 with a median revenue of $131,378. Their conversion rate was 2.50-3.00% compared to a high of 3.35% and a low of 0.68%. The Average Order Value (AOV) ranged from $50-75 while the high AOV was $677 and the low AOV was $94. The website had 684,183 sessions, significantly lower than the highest at 181,263,132 from homedepot.com, but above the median of 36,055 for the industry.
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herrschners.com competitors

In May 2025, herrschners.com stands out with a revenue of $1,141,412 from 18,518 transactions and 684,183 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, Annie's Catalog (anniescatalog.com) generated $625,301 revenue from 7,713 transactions and 49,921 sessions, boasting a high AOV of $75-100 but an exceptional conversion rate of 15.00-15.50%. Yarnspirations (yarnspirations.com) leads in revenue with $1,816,788 from 33,096 transactions and 1,972,843 sessions, matching herrschners.com in AOV ($50-75) but having a lower conversion rate of 1.50-2.00%. Other competitors like Lion Brand, Premier Yarns, and 123Stitch also offer similar products but with varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rates.

lionbrand.com screenshot
#1 lionbrand.com
921.9K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
yarnspirations.com screenshot
#2 yarnspirations.com
1.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
123stitch.com screenshot
#3 123stitch.com
717.1K
Revenue
463.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
anniescatalog.com screenshot
#4 anniescatalog.com
625.3K
Revenue
49.9K
Sessions
15.0-15.5%
Conv. rate
$75-100
AOV
premieryarns.com screenshot
#5 premieryarns.com
277K
Revenue
435.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
herrschners.com vs top market performers
herrschners.com
top retailers
conversion rate vs average order value for herrschners.com and its competitors
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Revenue share by device at herrschners.com

In May large majority of sales on herrschners.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on herrschners.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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herrschners.com channels

Identify top traffic channels that drive growth for herrschners.comand discover how performance of traffic channels has changed over time.

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herrschners.com Google Ads spend

Evaluate herrschners.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herrschners.com devices

Review herrschners.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herrschners.com top markets

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herrschners.com country & global rank

Assess the ranking of herrschners.com among other retailers within its primary country and worldwide.

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