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Sep 2025
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Home/Insights/Retailers/lifx.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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63.3K
Revenue
Sep 25
19.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Lifx.com.au showcases a website that offers a range of smart lighting products for residential and commercial settings. Their inventory includes LED light bulbs, light strips, and wall panels, all capable of wireless control through a dedicated mobile app. Additional features include versatile colors, adjustable intensity, and integration with voice assistants.

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lifx.com.au Annual Revenue and Growth

lifx.com.au's annual sales on its online store amounted to $781.7K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$781.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lifx.com.au revenue by year

lifx.com.au's monthly revenueOVER TIME
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Over the past three months, lifx.com.au revenue has experienced growth of 9.9%, compared to the preceding three months.

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lifx.com.au revenue growth for last six months
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OVERVIEW
In September 2025, lifx.com.au, a player in the consumer electronics sector, generated $63,279 in online sales, significantly lower than the industry median of $210,220. With a conversion rate of 2.00-2.50%, it falls short of the high benchmark of 3.85%. The average order value (AOV) ranged from $125 to $150, compared to a very high AOV of $893 in the sector. The website recorded 19,062 sessions, markedly lower than the median of 49,877 sessions, while the top competitor, apple.com, boasted an astounding 579,696,653 sessions, highlighting the competitive landscape.
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lifx.com.au competitors

When comparing lifx.com.au to its competitors in September 2025, we can see that lifx.com.au has a revenue of $63,279 with 447 transactions and 19,062 sessions. The average order value (AOV) ranges from $125 to $150, and the conversion rate is between 2.00% and 2.50%. In contrast, lifx.com has a higher revenue of $80,737 with 586 transactions and 232,793 sessions, but a lower conversion rate of 0.00% to 0.50%. brilliant.tech outperforms lifx.com.au with a revenue of $225,102, 529 transactions, and 50,848 sessions. Their AOV is higher at $425 to $450, and their conversion rate falls between 1.00% and 1.50%. Finally, philips-hue.com is the top performer with a revenue of $9,854,282, 65,452 transactions, and 3,458,175 sessions. Their AOV ranges from $150 to $175, and their conversion rate is between 1.50% and 2.00%.

lifx.com screenshot
#1 lifx.com
80.7K
Revenue
232.8K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
brilliant.tech screenshot
#2 brilliant.tech
225.1K
Revenue
50.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
philips-hue.com screenshot
#3 philips-hue.com
9.9M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lifx.com.au vs top market performers
lifx.com.au
top retailers
conversion rate vs average order value for lifx.com.au and its competitors
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Revenue share by device at lifx.com.au

In September large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lifx.com.au channels

Identify top traffic channels that drive growth for lifx.com.auand discover how performance of traffic channels has changed over time.

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lifx.com.au Google Ads spend

Evaluate lifx.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifx.com.au devices

Review lifx.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifx.com.au top markets

Explore lifx.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifx.com.au country & global rank

Assess the ranking of lifx.com.au among other retailers within its primary country and worldwide.

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