lifx.com.au
Lifx.com.au showcases a website that offers a range of smart lighting products for residential and commercial settings. Their inventory includes LED light bulbs, light strips, and wall panels, all capable of wireless control through a dedicated mobile app. Additional features include versatile colors, adjustable intensity, and integration with voice assistants.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lifx.com.au Annual Revenue and Growth
lifx.com.au's annual sales on its online store amounted to $781.7K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
lifx.com.au's monthly revenueOVER TIME
Over the past three months, lifx.com.au revenue has experienced decline of 0.57%, compared to the preceding three months.
lifx.com.au competitors
In November 2025, lifx.com.au reported a revenue of $47,828 with 326 transactions and 14,845 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, lifx.com.au lags behind in revenue, transactions, and sessions. brilliant.tech outperformed lifx.com.au with a revenue of $160,649, 389 transactions, and 41,768 sessions, boasting a higher AOV of $400-425 but a lower conversion rate of 0.50-1.00%. philips-hue.com emerged as the clear leader with a revenue of $13,542,140, 88,953 transactions, and 4,797,664 sessions, featuring a higher AOV of $150-175 and a competitive conversion rate of 1.50-2.00%. Overall, lifx.com.au has room for improvement in terms of driving more transactions and revenue to match the performance of its competitors in the smart lighting industry.
Revenue share by device at lifx.com.au
In November large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
lifx.com.au channels
Identify top traffic channels that drive growth for lifx.com.auand discover how performance of traffic channels has changed over time.
lifx.com.au Google Ads spend
Evaluate lifx.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lifx.com.au devices
Review lifx.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
