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Dec 2025
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Home/Insights/Retailers/lifx.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for lifx.com.aulifx.com.au

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71.7K
Revenue
Dec 25
21.2K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Lifx.com.au showcases a website that offers a range of smart lighting products for residential and commercial settings. Their inventory includes LED light bulbs, light strips, and wall panels, all capable of wireless control through a dedicated mobile app. Additional features include versatile colors, adjustable intensity, and integration with voice assistants.

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lifx.com.au Annual Revenue and Growth

lifx.com.au's annual sales on its online store amounted to $781.7K in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$781.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lifx.com.au revenue by year

lifx.com.au's monthly revenueOVER TIME
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Over the past three months, lifx.com.au revenue has experienced decline of 1.3%, compared to the preceding three months.

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lifx.com.au revenue decline for last six months
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OVERVIEW
In December 2025, lifx.com.au generated $71,715 in online sales, significantly below the sector median of $242,983, while the largest competitor, apple.com, achieved $3.6 billion. The website's conversion rate ranged from 2.00-2.50%, lower than the high of 3.83% in its industry, with an average order value (AOV) between $150-175, compared to a sector high of $890. Additionally, lifx.com.au recorded 21,244 sessions, well below the median of 54,788 sessions in the COMPUTERS AND TECHNOLOGY category, underscoring its challenges in competing with industry giants like samsung.com, which led with nearly 770 million sessions.
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lifx.com.au competitors

In December 2025, lifx.com.au had a revenue of $71,715 from 477 transactions and 21,244 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. In comparison, lifx.com had a higher revenue of $270,101 from 2,005 transactions and 312,072 sessions, with a lower AOV of $125-150 and a conversion rate of 0.50-1.00%. brilliant.tech had a revenue of $169,938 from 438 transactions and 47,972 sessions, with a higher AOV of $375-400 and a conversion rate of 0.50-1.00%. philips-hue.com had the highest revenue of $14,767,752 from 96,478 transactions and 5,479,203 sessions, with a similar AOV of $150-175 but a conversion rate of 1.50-2.00%. Overall, lifx.com.au falls behind in revenue compared to its competitors, with room for improvement in both transactions and conversion rate.

lifx.com screenshot
#1 lifx.com
270.1K
Revenue
312.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
brilliant.tech screenshot
#2 brilliant.tech
169.9K
Revenue
48K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
philips-hue.com screenshot
#3 philips-hue.com
14.8M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lifx.com.au vs top market performers
lifx.com.au
top retailers
conversion rate vs average order value for lifx.com.au and its competitors
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Revenue share by device at lifx.com.au

In December large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lifx.com.au channels

Identify top traffic channels that drive growth for lifx.com.auand discover how performance of traffic channels has changed over time.

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lifx.com.au Google Ads spend

Evaluate lifx.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifx.com.au devices

Review lifx.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifx.com.au top markets

Explore lifx.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifx.com.au country & global rank

Assess the ranking of lifx.com.au among other retailers within its primary country and worldwide.

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