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Home/Insights/Retailers/lifx.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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68.9K
Revenue
Jul 26
19.3K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Lifx.com.au showcases a website that offers a range of smart lighting products for residential and commercial settings. Their inventory includes LED light bulbs, light strips, and wall panels, all capable of wireless control through a dedicated mobile app. Additional features include versatile colors, adjustable intensity, and integration with voice assistants.

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lifx.com.au Annual Revenue and Growth

lifx.com.au's annual sales on its online store amounted to $672.3K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$672.3K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lifx.com.au revenue by year

lifx.com.au's monthly revenueOVER TIME
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Over the past three months, lifx.com.au revenue has experienced decline of 15%, compared to the preceding three months.

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lifx.com.au revenue decline for last six months
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OVERVIEW
lifx.com.au operates within the consumer electronics category and recorded revenue of $68,900 for online sales in July 2026. This is significantly below an average consumer electronics store's revenue of around $193,000 monthly. The conversion rate for lifx.com.au ranged from 2.00-2.50%, which is within the typical range of 0.48% to 4.01% for the category. Additionally, lifx.com.au's average order value (AOV) fell between $125-150, within the typical AOV range of $116 to $895. The site attracted 19,300 sessions, notably fewer than the average consumer electronics store, which sees around 43,500 sessions each month.
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lifx.com.au competitors

In July 2026, lifx.com.au leads with a conversion rate of 2.00-2.50%, outperforming competitors like lifx.com, brilliant.tech, and philips-hue.com, which have conversion rates of 0.00-0.50%, 1.00-1.50%, and 1.50-2.00%, respectively. However, lifx.com.au ranks last overall in revenue, generating $68,900, significantly trailing philips-hue.com by $8.7 million. In terms of transactions, lifx.com.au recorded 462, again ranking fourth and falling behind philips-hue.com by 58,100 transactions. The sessions metric reflects a similar trend, with lifx.com.au attracting only 19,300 sessions compared to philips-hue.com’s staggering 3.3 million. While lifx.com.au demonstrates solid performance in conversion rates, its overall metrics reveal considerable gaps in revenue, transactions, and traffic compared to its more dominant competitors.

lifx.com screenshot
#1 lifx.com
109.4K
Revenue
216.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
brilliant.tech screenshot
#2 brilliant.tech
196.2K
Revenue
42.3K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
philips-hue.com screenshot
#3 philips-hue.com
8.8M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lifx.com.au vs top market performers
lifx.com.au
top retailers
conversion rate vs average order value for lifx.com.au and its competitors
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Revenue share by device at lifx.com.au

In July large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lifx.com.au, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lifx.com.au operates in

lifx.com.au is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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lifx.com.au channels

Identify top traffic channels that drive growth for lifx.com.auand discover how performance of traffic channels has changed over time.

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lifx.com.au Google Ads spend

Evaluate lifx.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lifx.com.au devices

Review lifx.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lifx.com.au top markets

Explore lifx.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lifx.com.au country & global rank

Assess the ranking of lifx.com.au among other retailers within its primary country and worldwide.

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