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May 2025
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Home/Insights/Retailers/layrite.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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20.9K
Revenue
14.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
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Layrite.com is a website that offers a range of grooming products for men. Their collection includes hair styling products such as pomades, gels, waxes, and creams. They also provide shaving creams, after-shave lotions, and grooming accessories like combs and brushes.

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layrite.com's revenueOVER TIME
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Over the past three months, layrite.com revenue has experienced growth of 62%, compared to the preceding three months.

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layrite.com revenue growth for last six months
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OVERVIEW
In May 2025, layrite.com in the BEAUTY AND COSMETICS industry had an online sales revenue of $20,870 with a median of $46,882, while ulta.com led with $96,002,620. The conversion rate ranged from 3.00-3.50%, higher than the very low 1.17% and lower than the very high 4.51%. The average order value (AOV) was $25-50, falling between the very low $53 and very high $213. layrite.com recorded 14,445 sessions, below the median of 19,997, but far from the highest at 38,510,361 from sephora.com.
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layrite.com competitors

In May 2025, layrite.com generated $20,870 in revenue from 480 transactions with 14,445 sessions, boasting an average order value (AOV) ranging from $25 to $50 and a conversion rate between 3.00% to 3.50%. In comparison, pomadeshop.com, a similar competitor, outperformed layrite.com with $49,826 in revenue from 791 transactions and 36,129 sessions. pomadeshop.com had a higher AOV of $50 to $75 but a slightly lower conversion rate of 2.00% to 2.50%. On the other hand, minimoustachery.com, another competitor, lagged behind layrite.com with $7,978 in revenue from 73 transactions and 1,945 sessions. Despite minimoustachery.com's higher AOV of $100 to $125, their conversion rate of 3.50% to 4.00% was only marginally better than layrite.com's. Overall, layrite.com falls in the middle in terms of revenue and performance metrics among its competitors in the online pomade industry in May 2025.

pomadeshop.com screenshot
#1 pomadeshop.com
49.8K
Revenue
36.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
minimoustachery.com screenshot
#2 minimoustachery.com
8K
Revenue
1.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
layrite.com vs top market performers
layrite.com
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conversion rate vs average order value for layrite.com and its competitors
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Revenue share by device at layrite.com

In May large majority of sales on layrite.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on layrite.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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layrite.com channels

Identify top traffic channels that drive growth for layrite.comand discover how performance of traffic channels has changed over time.

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layrite.com Google Ads spend

Evaluate layrite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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layrite.com devices

Review layrite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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layrite.com top markets

Explore layrite.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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layrite.com country & global rank

Assess the ranking of layrite.com among other retailers within its primary country and worldwide.

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