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Sep 2025
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Home/Insights/Retailers/layrite.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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18.2K
Revenue
Sep 25
13.2K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Layrite.com is a website that offers a range of grooming products for men. Their collection includes hair styling products such as pomades, gels, waxes, and creams. They also provide shaving creams, after-shave lotions, and grooming accessories like combs and brushes.

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layrite.com Annual Revenue and Growth

layrite.com's annual sales on its online store amounted to $303K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$303K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
layrite.com revenue by year

layrite.com's monthly revenueOVER TIME
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Over the past three months, layrite.com revenue has experienced growth of 21%, compared to the preceding three months.

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layrite.com revenue growth for last six months
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OVERVIEW
In September 2025, layrite.com, operating in the lifestyle/beauty and cosmetics sector, generated online sales revenue of $18,183, significantly below the median of $40,540; with a conversion rate of 3.00-3.50%, it falls short of the high benchmark of 4.54% while its average order value (AOV) ranges from $25-50, notably less than the high AOV of $203; attracting 13,151 sessions, layrite.com also lags behind the median of 18,928 sessions in its industry. Overall, these metrics indicate areas for improvement to compete with larger players like ulta.com and sephora.com.
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layrite.com competitors

In September 2025, when comparing layrite.com to its competitors, pomadeshop.com and minimoustachery.com, some interesting insights can be gleaned. layrite.com generated a revenue of $18,183 from 424 transactions and 13,151 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 3.00-3.50%. In comparison, pomadeshop.com outperformed layrite.com with a revenue of $35,228 from 657 transactions and 29,005 sessions. Their AOV was higher at $50-75, but their conversion rate was slightly lower at 2.00-2.50%. On the other hand, minimoustachery.com also surpassed layrite.com with a revenue of $37,164 from 374 transactions and 9,339 sessions. Their AOV was even higher at $75-100, and their conversion rate was the highest at 3.50-4.00%. These metrics suggest that while layrite.com is performing well, there is room for improvement to compete with its rivals in terms of revenue, transactions, and AOV.

pomadeshop.com screenshot
#1 pomadeshop.com
35.2K
Revenue
29K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
minimoustachery.com screenshot
#2 minimoustachery.com
37.2K
Revenue
9.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
layrite.com vs top market performers
layrite.com
top retailers
conversion rate vs average order value for layrite.com and its competitors
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Revenue share by device at layrite.com

In September large majority of sales on layrite.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on layrite.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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layrite.com channels

Identify top traffic channels that drive growth for layrite.comand discover how performance of traffic channels has changed over time.

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layrite.com Google Ads spend

Evaluate layrite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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layrite.com devices

Review layrite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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layrite.com top markets

Explore layrite.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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layrite.com country & global rank

Assess the ranking of layrite.com among other retailers within its primary country and worldwide.

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