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Nov 2025
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Home/Insights/Retailers/layrite.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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26.7K
Revenue
Nov 25
15.3K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Layrite.com is a website that offers a range of grooming products for men. Their collection includes hair styling products such as pomades, gels, waxes, and creams. They also provide shaving creams, after-shave lotions, and grooming accessories like combs and brushes.

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layrite.com Annual Revenue and Growth

layrite.com's annual sales on its online store amounted to $303K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$303K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
layrite.com revenue by year

layrite.com's monthly revenueOVER TIME
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Over the past three months, layrite.com revenue has experienced decline of 13%, compared to the preceding three months.

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layrite.com revenue decline for last six months
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OVERVIEW
In November 2025, layrite.com generated $26,654 in online sales, significantly below the lifestyle/beauty and cosmetics median of $52,547, while its conversion rate of 4.00-4.50% was commendably close to the high benchmark of 5.32%. The average order value (AOV) ranged from $25-50, contrasting with the sector's high AOV of $204, and layrite.com attracted 15,327 sessions, below the median of 19,748 but far from the staggering 76,114,809 sessions seen at sephora.com. Overall, while Layrite shows potential, it remains challenged against industry giants.
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layrite.com competitors

In November 2025, layrite.com had a revenue of $26,654 with 617 transactions and 15,327 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 4.00-4.50%. In comparison, pomadeshop.com outperformed layrite.com with a revenue of $38,482, 674 transactions, 25,447 sessions, AOV of $50-75, and a conversion rate of 2.50-3.00%. On the other hand, minimoustachery.com lagged behind layrite.com and its competitor with a revenue of $10,953, 104 transactions, 2,523 sessions, AOV of $100-125, and a similar conversion rate of 4.00-4.50%. Overall, while layrite.com performed well in terms of conversion rate and AOV compared to minimoustachery.com, it fell short in revenue, transactions, and sessions when matched against pomadeshop.com.

pomadeshop.com screenshot
#1 pomadeshop.com
38.5K
Revenue
25.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
minimoustachery.com screenshot
#2 minimoustachery.com
11K
Revenue
2.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
layrite.com vs top market performers
layrite.com
top retailers
conversion rate vs average order value for layrite.com and its competitors
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Revenue share by device at layrite.com

In November large majority of sales on layrite.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on layrite.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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layrite.com channels

Identify top traffic channels that drive growth for layrite.comand discover how performance of traffic channels has changed over time.

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layrite.com Google Ads spend

Evaluate layrite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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layrite.com devices

Review layrite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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layrite.com top markets

Explore layrite.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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layrite.com country & global rank

Assess the ranking of layrite.com among other retailers within its primary country and worldwide.

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