lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
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lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $1.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced growth of 5.4%, compared to the preceding three months.
lackofcolor.com competitors
In January 2026, lackofcolor.com generated $96,277 in revenue from 771 transactions and 56,672 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. When comparing lackofcolor.com to its competitors, sandiegohat.com had revenue of $30,990 from 298 transactions and 23,909 sessions, with similar AOV and conversion rates. On the other hand, sealskinz.com had significantly higher revenue at $2,438,537 from 30,730 transactions and 531,547 sessions, with a lower AOV but a much higher conversion rate of 5.50-6.00%. Similarly, brixton.com also outperformed lackofcolor.com with revenue of $387,239 from 2,919 transactions and 276,670 sessions, boasting a higher AOV and comparable conversion rate. In contrast, wallaroohats.com and sungrubbies.com had revenue figures closer to lackofcolor.com, but with different AOV and conversion rates, indicating varied performance within the hat industry.
Revenue share by device at lackofcolor.com
In January large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
