lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
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lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $2.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced decline of 28%, compared to the preceding three months.
lackofcolor.com competitors
In December 2025, lackofcolor.com had a revenue of $90,907 from 672 transactions and 47,099 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.00% to 1.50%. Comparing this to its competitors, sandiegohat.com had a revenue of $27,783 from 276 transactions and 16,036 sessions, with an AOV of $100 to $125 and a conversion rate of 1.50% to 2.00%. sealskinz.com outperformed all with a revenue of $3,285,463 from 44,484 transactions and 713,297 sessions, with an AOV of $50 to $75 and a conversion rate of 6.00% to 6.50%. wallaroohats.com and brixton.com had similar revenues to lackofcolor.com, while sungrubbies.com had a lower revenue but a higher conversion rate. Overall, lackofcolor.com competes well in terms of revenue and AOV, but its conversion rate could be improved to match the top performers in the market.
Revenue share by device at lackofcolor.com
In December large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
