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Sep 2024
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Home/Insights/Retailers/lackofcolor.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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111.3K
Revenue
28.9K
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for lackofcolor.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.

lackofcolor.com’s revenueOVER TIME
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Over the past three months, lackofcolor.com revenue has experienced decline of 42%, compared to the preceding three months.

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lackofcolor.com revenue decline for last six months
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OVERVIEW
In September 2024, lackofcolor.com, a FASHION AND APPAREL website, generated $111,323 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $150-175. Compared to the industry median revenue of $94,472, lackofcolor.com performed above average. However, it fell short of shein.com, the largest online store in the category with revenue of $621,844,493 and 175,831,303 sessions. Despite not reaching the industry's highest AOV of $399, lackofcolor.com maintained a competitive performance with its moderate conversion rate and sessions totaling 28,877, below the median of 36,862.
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lackofcolor.com competitors

In comparing lackofcolor.com to its competitors, we can see that lackofcolor.com generated $111,323 in revenue from 658 transactions and 28,877 sessions with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. When looking at similar domains like sandiegohat.com, we see a revenue of $106,109 from 929 transactions and 38,484 sessions with an AOV of $100-125 and a conversion rate of 2.00-2.50%. On the other hand, brixton.com had significantly higher revenue of $539,585 from 3,896 transactions and 259,230 sessions, with an AOV of $125-150 but a lower conversion rate of 1.00-1.50%. In terms of conversion rates, sealskinz.com stands out with a high rate of 5.50-6.00% despite having a lower AOV of $50-75. Overall, lackofcolor.com falls in the mid-range in terms of revenue and performance metrics compared to its competitors.

#1 sandiegohat.com
106.1K
Revenue
38.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 sealskinz.com
646.4K
Revenue
152.5K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
#3 wallaroohats.com
90.3K
Revenue
35.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 brixton.com
539.6K
Revenue
259.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 sungrubbies.com
76.5K
Revenue
57.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lackofcolor.com vs top market performers
lackofcolor.com
top retailers
conversion rate vs average order value for lackofcolor.com and its competitors
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lackofcolor.com brandsby revenue

1
Logo for lack of colorLack Of Color

lackofcolor.com categoriesby revenue

2
Apparel & Accessories
3
Home & Garden
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brands overtime comparison

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lackofcolor.com channels

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lackofcolor.com Google Ads spend

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lackofcolor.com devices

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lackofcolor.com top markets

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lackofcolor.com country & global rank

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