lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
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lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $2.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced decline of 33%, compared to the preceding three months.
lackofcolor.com competitors
When comparing lackofcolor.com to its competitors as of September 2025, we can see that lackofcolor.com falls in the middle in terms of revenue, with $65,323. In comparison, sealskinz.com leads the pack with $364,946 in revenue, followed by brixton.com with $326,386. However, lackofcolor.com has a higher average order value (AOV) of $125-150, tying with brixton.com, which indicates that customers are willing to spend more per transaction on their site. In terms of conversion rate, lackofcolor.com falls slightly behind with a range of 0.50-1.00%, while sungrubbies.com leads the group with a conversion rate of 3.50-4.00%. Despite not being the top performer in every metric, lackofcolor.com holds its own in the competitive market of hat and accessory retailers.
Revenue share by device at lackofcolor.com
In September large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
