lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
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lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $1.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced growth of 30%, compared to the preceding three months.
lackofcolor.com competitors
In March 2026, lackofcolor.com generated a revenue of $136,749 from 1,115 transactions and 63,897 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, lackofcolor.com performs moderately well. For instance, sandiegohat.com had a revenue of $50,716 from 522 transactions and 28,870 sessions, with an AOV of $75-100 and a similar conversion rate of 1.50-2.00%. On the other hand, sealskinz.com outperformed lackofcolor.com with a revenue of $978,707 from 13,112 transactions and 308,013 sessions, despite having a lower AOV of $50-75 but a higher conversion rate of 4.00-4.50%. brixton.com also had a higher revenue of $373,690 with 2,859 transactions and 274,974 sessions, although their AOV was higher at $125-150 but their conversion rate lower at 1.00-1.50%. Overall, lackofcolor.com holds its own in a competitive market but has room for improvement to reach the levels of its higher-performing competitors.
Revenue share by device at lackofcolor.com
In March large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
