lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
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lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $2.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced decline of 55%, compared to the preceding three months.
lackofcolor.com competitors
In October 2025, lackofcolor.com shows a revenue of $78,111 with 534 transactions and 39,754 sessions. Its average order value (AOV) ranges between $125-150, with a conversion rate of 1.00-1.50. When compared to its competitors, sandiegohat.com has a lower revenue of $60,666 with more transactions at 617 and fewer sessions at 30,395, boasting a higher AOV of $75-100 and a higher conversion rate of 2.00-2.50. sealskinz.com leads with a significant revenue of $603,480, 8,302 transactions, and 244,606 sessions, but has a lower AOV of $50-75 and a conversion rate of 3.00-3.50. wallaroohats.com and brixton.com fall in a similar range to lackofcolor.com, while sungrubbies.com has a slightly higher revenue, lower transactions, more sessions, lower AOV, and an exceptionally high conversion rate of 6.50-7.00.
Revenue share by device at lackofcolor.com
In October large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
