lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $2.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced decline of 55%, compared to the preceding three months.
lackofcolor.com competitors
In November 2025, lackofcolor.com had a revenue of $85,597 with 577 transactions and 36,574 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, sandiegohat.com had a revenue of $61,998 with 586 transactions and 22,989 sessions, an AOV of $100-125, and a conversion rate of 2.50-3.00%. On the other hand, sealskinz.com generated a significantly higher revenue of $1,717,867 with 24,446 transactions and 617,910 sessions, with a lower AOV of $50-75 but a higher conversion rate of 3.50-4.00%. In terms of AOV and conversion rate, lackofcolor.com closely matches brixton.com, which had a revenue of $600,595, 4,598 transactions, 299,540 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. sungrubbies.com had a lower revenue of $98,129, 2,242 transactions, 45,016 sessions, a lower AOV of $25-50, but a higher conversion rate of 4.50-5.00%.
Revenue share by device at lackofcolor.com
In November large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
