Grips
May 2024
All countries
Home/Insights/Retailers/lackofcolor.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for lackofcolor.comlackofcolor.com

Get lackofcolor.com updates
Book a demo
203.4K
Revenue
43.6K
Sessions
2.5-3.0%
Conversion rate
$150-175
Average order value
Online only revenue for lackofcolor.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.

lackofcolor.com’s revenueOVER TIME
View real-time data

Over the past three months, lackofcolor.com revenue has experienced growth of 43%, compared to the preceding three months.

View real-time data
lackofcolor.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In May 2024, lackofcolor.com in the FASHION AND APPAREL industry generated online sales revenue of $203,422, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $150-175. The highest conversion rate in the industry is 3.06%, while the lowest is 0.77%. The highest AOV recorded in the industry is $386, and the lowest is $75. The website had 43,558 sessions during the month, with the highest session count of 197,636,423 coming from shein.com, and a median of 44,812 sessions in the industry.
Read more

lackofcolor.com competitors

Amongst its competitors, lackofcolor.com falls in the mid-range in terms of revenue, with $203,422. In comparison, sandiegohat.com generates slightly higher revenue at $226,938, while brixton.com leads the pack with $816,237. In terms of transactions, lackofcolor.com has 1,286, which is lower than brixton.com's 6,266 but higher than sealskinz.com's 2,290. lackofcolor.com has a decent number of sessions at 43,558, but still lags behind sungrubbies.com with 83,908 sessions. The average order value (AOV) for lackofcolor.com ranges from $150-$175, placing it above sungrubbies.com's $50-$75 range but below brixton.com's $125-$150 range. lackofcolor.com's conversion rate of 2.50-3.00% falls in line with the industry average, with sungrubbies.com leading with a 5.00-5.50% conversion rate. Overall, lackofcolor.com competes well with its competitors in terms of revenue and performance metrics.

#1 sandiegohat.com
226.9K
Revenue
100.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 sealskinz.com
164.1K
Revenue
64.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#3 wallaroohats.com
376K
Revenue
197.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#4 brixton.com
816.2K
Revenue
377.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 sungrubbies.com
245.7K
Revenue
83.9K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
lackofcolor.com vs top market performers
lackofcolor.com
top retailers
conversion rate vs average order value for lackofcolor.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

lackofcolor.com brandsby revenue

1
Logo for lack of colorLack Of Color

lackofcolor.com categoriesby revenue

2
Home & Garden
3
Apparel & Accessories
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

lackofcolor.com channels

Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.

Book a demo

lackofcolor.com Google Ads spend

Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

lackofcolor.com devices

Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

lackofcolor.com top markets

Explore lackofcolor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

lackofcolor.com country & global rank

Assess the ranking of lackofcolor.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard