lackofcolor.com
Lack of Color is a website that offers a variety of hats and accessories. Their collections feature a range of stylish and timeless hat designs, including fedoras, boaters, and sun hats. In addition to hats, the website also sells scarves and other fashionable accessories to accessorize any outfit.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lackofcolor.com Annual Revenue and Growth
lackofcolor.com's annual sales on its online store amounted to $1.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
lackofcolor.com's monthly revenueOVER TIME
Over the past three months, lackofcolor.com revenue has experienced growth of 53%, compared to the preceding three months.
lackofcolor.com competitors
In June 2026, lackofcolor.com generated a revenue of $210,529 from 1,691 transactions across 88,674 sessions, achieving an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Competitor sealskinz.com led significantly with $460,007 in revenue, supported by 5,486 transactions and a much higher session count of 169,312, alongside a conversion rate of 3.00-3.50%. Similarly, brixton.com outperformed with $589,436 in revenue from 4,125 transactions over 281,414 sessions, although its AOV was slightly higher at $125-150. On the other hand, sandiegohat.com recorded $184,434 in revenue with a conversion rate of 3.00-3.50%, showcasing a better efficiency than lackofcolor.com. Meanwhile, wallaroohats.com and sungrubbies.com had revenues of $110,985 and $160,735, respectively, but their lower conversion rates indicate challenges in turning traffic into sales compared to lackofcolor.com.
Revenue share by device at lackofcolor.com
In June large majority of sales on lackofcolor.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries lackofcolor.com operates in
lackofcolor.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
lackofcolor.com channels
Identify top traffic channels that drive growth for lackofcolor.comand discover how performance of traffic channels has changed over time.
lackofcolor.com Google Ads spend
Evaluate lackofcolor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lackofcolor.com devices
Review lackofcolor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
