iwc.com
IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.
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iwc.com Annual Revenue and Growth
iwc.com's annual sales on its online store amounted to $23.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
iwc.com's monthly revenueOVER TIME
Over the past three months, iwc.com revenue has experienced growth of 31%, compared to the preceding three months.
iwc.com competitors
In July 2026, iwc.com stands out with a revenue of $3 million, surpassing its nearest competitor, watchesofswitzerland.com, by $1.2 million. While iwc.com ranks first in revenue, it ranks second in transactions, trailing monochrome-watches.com by 4,450 with 3,269 transactions. In sessions, iwc.com again places second, lagging behind monochrome-watches.com by 600,000, achieving 1.3 million sessions. The average order value (AOV) for iwc.com is between $925 and $950, compared to the higher ranges of its competitors, such as feldmarwatch.com with an AOV of $1,350 to $1,375. Overall, while iwc.com excels in revenue, it faces stiff competition in user engagement and transaction volume from monochrome-watches.com.
Revenue share by device at iwc.com
In July large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries iwc.com operates in
iwc.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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iwc.com channels
Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.
iwc.com Google Ads spend
Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iwc.com devices
Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
