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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for iwc.comiwc.com

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1.8M
Revenue
Oct 25
1M
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.

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iwc.com's monthly revenueOVER TIME
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Over the past three months, iwc.com revenue has experienced growth of 1.3%, compared to the preceding three months.

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iwc.com revenue growth for last six months
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OVERVIEW
In October 2025, iwc.com generated online sales of $1,832,870, significantly outperforming the median revenue of $87,805 in the LUXURY sector, yet trailing behind the top competitor, brilliantearth.com, at $77,587,430. Its conversion rate ranged from 0.00-0.50%, notably below the high benchmark of 2.82% for the industry, while the average order value (AOV) was between $850-875, falling short of the high AOV of $984. With 1,019,688 sessions, iwc.com vastly exceeds the median of 26,996 sessions but lags significantly behind the leader, pandora.net, with 13,541,880 sessions.
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iwc.com competitors

In October 2025, iwc.com reported a revenue of $1,832,870 with 2,112 transactions and 1,019,688 sessions, boasting an average order value (AOV) of $850-$875 and a conversion rate of 0.00-0.50%. In comparison, Watches of Switzerland had the highest revenue at $2,202,820 with 1,684 transactions and 285,212 sessions, and an AOV of $1300-$1325, and a conversion rate of 0.50-1.00%. CH Premier followed with revenue of $370,537, 371 transactions, 56,803 sessions, an AOV of $975-$1000, and a conversion rate of 0.50-1.00%. Wempe had a revenue of $910,552, 785 transactions, 310,829 sessions, an AOV of $1150-$1175, and a conversion rate of 0.00-0.50%. Feldmar Watch reported revenue of $331,307, 260 transactions, 90,809 sessions, an AOV of $1250-$1275, and a conversion rate of 0.00-0.50%. Monochrome Watches had a revenue of $1,040,115, 4,590 transactions, 1,402,111 sessions, an AOV of $225-$250, and a conversion rate of 0.00-0.50%.

chpremier.com screenshot
#1 chpremier.com
370.5K
Revenue
56.8K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#2 watchesofswitzerland.com
2.2M
Revenue
285.2K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
wempe.com screenshot
#3 wempe.com
910.6K
Revenue
310.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
feldmarwatch.com screenshot
#4 feldmarwatch.com
331.3K
Revenue
90.8K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
1M
Revenue
1.4M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
iwc.com vs top market performers
iwc.com
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conversion rate vs average order value for iwc.com and its competitors
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Revenue share by device at iwc.com

In October large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iwc.com channels

Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.

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iwc.com Google Ads spend

Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iwc.com devices

Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iwc.com top markets

Explore iwc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iwc.com country & global rank

Assess the ranking of iwc.com among other retailers within its primary country and worldwide.

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