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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.5M
Revenue
Nov 25
881.3K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
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IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.

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iwc.com's monthly revenueOVER TIME
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Over the past three months, iwc.com revenue has experienced decline of 18%, compared to the preceding three months.

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iwc.com revenue decline for last six months
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OVERVIEW
In November 2025, iwc.com generated $1,523,908 in online sales, significantly exceeding the LUXURY median of $89,238, yet far behind category leader brilliantearth.com at $98,845,396. Its conversion rate ranged between 0.00-0.50%, notably lower than the category average of 0.42-2.95%. The average order value (AOV) stood at $825-850, which, while substantial, remains below the high of $975. iwc.com attracted 881,312 sessions, contrasting sharply with pandora.net's dominance at 26,095,375 sessions and the median of 27,171, highlighting both opportunities and challenges in the competitive online landscape.
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iwc.com competitors

In November 2025, iwc.com generated a revenue of $1,523,908 from 1,804 transactions with 881,312 sessions, resulting in an average order value (AOV) of $825-850 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, watchesofswitzerland.com stood out with the highest revenue of $2,909,516 from 2,260 transactions and 285,212 sessions, boasting an AOV of $1275-1300 and a conversion rate of 0.50-1.00%. chpremier.com had a lower revenue of $362,716 from 358 transactions and 56,730 sessions, but a higher AOV of $1000-1025 and a conversion rate of 0.50-1.00%. On the other hand, monochrome-watches.com had a similar revenue to iwc.com at $949,712, but a higher number of transactions (4,314) and sessions (1,260,766), with a lower AOV of $200-225 and a conversion rate of 0.00-0.50%.

chpremier.com screenshot
#1 chpremier.com
362.7K
Revenue
56.7K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
watchesofswitzerland.com screenshot
#2 watchesofswitzerland.com
2.9M
Revenue
285.2K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
wempe.com screenshot
#3 wempe.com
843.5K
Revenue
288.1K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
feldmarwatch.com screenshot
#4 feldmarwatch.com
348.1K
Revenue
90.9K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
949.7K
Revenue
1.3M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
iwc.com vs top market performers
iwc.com
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conversion rate vs average order value for iwc.com and its competitors
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Revenue share by device at iwc.com

In November large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iwc.com channels

Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.

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iwc.com Google Ads spend

Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iwc.com devices

Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iwc.com top markets

Explore iwc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iwc.com country & global rank

Assess the ranking of iwc.com among other retailers within its primary country and worldwide.

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