iwc.com
IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.
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iwc.com Annual Revenue and Growth
iwc.com's annual sales on its online store amounted to $23.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
iwc.com's monthly revenueOVER TIME
Over the past three months, iwc.com revenue has experienced growth of 17%, compared to the preceding three months.
iwc.com competitors
In March 2026, iwc.com generated a revenue of $2,300,456 from 2,537 transactions with 1,080,990 sessions, boasting an average order value (AOV) of $900-925 and a conversion rate of 0.00-0.50%. When compared to its competitors, chpremier.com had a revenue of $369,400 from 375 transactions and 57,200 sessions, with an AOV of $975-1000 and a conversion rate of 0.50-1.00%. watchesofswitzerland.com performed slightly better than iwc.com with a revenue of $1,952,456 from 1,631 transactions and 298,853 sessions, featuring an AOV of $1175-1200 and a conversion rate of 0.50-1.00%. wempe.com generated $1,026,767 from 872 transactions and 338,601 sessions, with an AOV of $1175-1200 and a conversion rate of 0.00-0.50%. In contrast, feldmarwatch.com had a revenue of $519,671 from 420 transactions and 109,713 sessions, showcasing an AOV of $1225-1250 and a conversion rate of 0.00-0.50%. monochrome-watches.com stood out with a revenue of $1,391,285 from 6,526 transactions and 1,861,067 sessions, offering an AOV of $200-225 and a conversion rate of 0.00-0.50%.
Revenue share by device at iwc.com
In March large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iwc.com channels
Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.
iwc.com Google Ads spend
Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iwc.com devices
Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
