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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for iwc.comiwc.com

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2.2M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
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IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.

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iwc.com's revenueOVER TIME
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Over the past three months, iwc.com revenue has experienced decline of 11%, compared to the preceding three months.

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iwc.com revenue decline for last six months
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OVERVIEW
iwc.com, a LUXURY website, generated $2,173,365 in online sales revenue in July 2025 with a conversion rate ranging from 0.00-0.50% and an average order value (AOV) between $825-850. The website had 1,180,629 sessions during the month. The highest conversion rate in the industry is 2.68%, the highest AOV is $997, and the highest number of sessions is 14,175,059 from pandora.net. In contrast, the lowest conversion rate is 0.35%, the lowest AOV is $89, and the median sessions in the industry is 27,584.
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iwc.com competitors

In July 2025, iwc.com generated a revenue of $2,173,365 from 2,585 transactions with 1,180,629 sessions. The average order value (AOV) ranged between $825 and $850, and the conversion rate was between 0.00% and 0.50%. Comparing iwc.com to its competitors, we see that chpremier.com had a revenue of $385,871 from 391 transactions and 56,803 sessions, with an AOV of $975-$1000 and a higher conversion rate of 0.50%-1.00%. watchesofswitzerland.com performed well with a revenue of $1,704,736 from 1,288 transactions and 332,421 sessions, with an AOV of $1300-$1325 and a similar conversion rate as iwc.com. Overall, iwc.com seems to be competitive in terms of revenue and transactions but may benefit from increasing its average order value and conversion rate to match some of its higher-performing competitors.

chpremier.com screenshot
#1 chpremier.com
385.9K
Revenue
56.8K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#2 watchesofswitzerland.com
1.7M
Revenue
332.4K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
wempe.com screenshot
#3 wempe.com
889.5K
Revenue
293.1K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
feldmarwatch.com screenshot
#4 feldmarwatch.com
414.8K
Revenue
93.7K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
649.7K
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
iwc.com vs top market performers
iwc.com
top retailers
conversion rate vs average order value for iwc.com and its competitors
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Revenue share by device at iwc.com

In July large majority of sales on iwc.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on iwc.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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iwc.com channels

Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.

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iwc.com Google Ads spend

Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iwc.com devices

Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iwc.com top markets

Explore iwc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iwc.com country & global rank

Assess the ranking of iwc.com among other retailers within its primary country and worldwide.

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