iwc.com
IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.
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iwc.com Annual Revenue and Growth
iwc.com's annual sales on its online store amounted to $23.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
iwc.com's monthly revenueOVER TIME
Over the past three months, iwc.com revenue has experienced growth of 17%, compared to the preceding three months.
iwc.com competitors
In May 2026, iwc.com generated a revenue of $2,444,613 with an average order value (AOV) ranging from $875 to $900, resulting from 2,716 transactions over 1,162,561 sessions. In comparison, competitors like watchesofswitzerland.com led with the highest revenue at $2,839,207 and a notable AOV of $1,200 to $1,225, despite fewer transactions (2,338) and sessions (393,262). Meanwhile, chpremier.com, while achieving lower revenue ($560,510), maintained a higher conversion rate (0.50-1.00%) with an AOV of $975 to $1,000. wempe.com, generating $887,813, offered an AOV of $1,050 to $1,075 and similar conversion rates (0.00-0.50%). In contrast, monochrome-watches.com saw significant traffic (1,926,071 sessions) but lower revenue ($1,420,584) and a low AOV ($200 to $225). Overall, iwc.com holds a strong position, but competitors are challenging in terms of revenue and conversion metrics.
Revenue share by device at iwc.com
In May large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries iwc.com operates in
iwc.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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iwc.com channels
Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.
iwc.com Google Ads spend
Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iwc.com devices
Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
