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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for iwc.comiwc.com

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1.7M
Revenue
858.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
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IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.

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iwc.com's revenueOVER TIME
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Over the past three months, iwc.com revenue has experienced decline of 14%, compared to the preceding three months.

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iwc.com revenue decline for last six months
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OVERVIEW
In May 2025, iwc.com, a LUXURY industry website, generated $1,692,141 in revenue with a conversion rate ranging from 0.00% to 0.50% and an average order value (AOV) of $825-$850. This places iwc.com below the highest AOV of $1,008 and above the lowest AOV of $88 in its industry. With 858,719 sessions, iwc.com falls short of the website with the highest sessions, pandora.net, at 15,949,662, but exceeds the median of 26,443 sessions in the LUXURY category.
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iwc.com competitors

In May 2025, iwc.com had a revenue of $1,692,141 with 2,032 transactions and 858,719 sessions, resulting in an average order value (AOV) of $825-$850 and a conversion rate between 0.00-0.50. When compared to its competitors, iwc.com falls slightly behind watchesofswitzerland.com, which generated $1,768,520 in revenue with 1,274 transactions and 238,020 sessions. However, iwc.com outperforms monochrome-watches.com, feldmarwatch.com, wempe.com, and chpremier.com in terms of revenue and transactions. While some competitors have higher AOV values, iwc.com remains competitive in the market with a solid conversion rate. Overall, iwc.com maintains a strong position within the watch industry, leveraging its online presence to drive revenue and engage with customers effectively.

chpremier.com screenshot
#1 chpremier.com
211.1K
Revenue
32K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#2 watchesofswitzerland.com
1.8M
Revenue
238K
Sessions
0.5-1.0%
Conv. rate
$1300-1400
AOV
wempe.com screenshot
#3 wempe.com
695.9K
Revenue
245.6K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
feldmarwatch.com screenshot
#4 feldmarwatch.com
371.4K
Revenue
80.3K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
685.2K
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
iwc.com vs top market performers
iwc.com
top retailers
conversion rate vs average order value for iwc.com and its competitors
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Revenue share by device at iwc.com

In May large majority of sales on iwc.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on iwc.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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iwc.com channels

Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.

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iwc.com Google Ads spend

Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iwc.com devices

Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iwc.com top markets

Explore iwc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iwc.com country & global rank

Assess the ranking of iwc.com among other retailers within its primary country and worldwide.

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