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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.8M
Revenue
Sep 25
1M
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.

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iwc.com's monthly revenueOVER TIME
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Over the past three months, iwc.com revenue has experienced growth of 5.7%, compared to the preceding three months.

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iwc.com revenue growth for last six months
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OVERVIEW
In September 2025, iwc.com generated $1,768,347 in online sales, significantly outperforming the LUXURY median of $79,797, yet trailing behind the category leader, brilliantearth.com at $75,014,879. Its conversion rate ranged from 0.00-0.50%, below the industry high of 2.77% and above the low of 0.35%. The average order value (AOV) stood at $850-875, still lower than the high of $998 in the industry and above the low of $74. IWC attracted 1,018,144 sessions, far exceeding the median of 27,132 but well below pandora.net's peak of 12,639,220 sessions.
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iwc.com competitors

In September 2025, when comparing iwc.com to its competitors, iwc.com generated the highest revenue at $1,768,347. However, in terms of transactions, watchesofswitzerland.com led the pack with 1,601 transactions, followed closely by iwc.com with 2,076 transactions. When it comes to sessions, monochrome-watches.com had the most at 1,403,984 sessions, while iwc.com had 1,018,144 sessions. In the average order value (AOV) category, watchesofswitzerland.com had the highest AOV range of $1300-$1325, whereas iwc.com fell in the middle with an AOV range of $850-$875. Conversion rates across all domains were relatively similar, ranging from 0.00-1.00, with most falling in the 0.00-0.50 range. Overall, iwc.com performed well in terms of revenue and transactions but could improve its AOV and session numbers to compete more closely with the top performers in the industry.

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#1 chpremier.com
494.2K
Revenue
76.6K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
watchesofswitzerland.com screenshot
#2 watchesofswitzerland.com
2.1M
Revenue
388.8K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
wempe.com screenshot
#3 wempe.com
920.8K
Revenue
307.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
feldmarwatch.com screenshot
#4 feldmarwatch.com
302.4K
Revenue
75.3K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
monochrome-watches.com screenshot
#5 monochrome-watches.com
741.7K
Revenue
1.4M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
iwc.com vs top market performers
iwc.com
top retailers
conversion rate vs average order value for iwc.com and its competitors
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Revenue share by device at iwc.com

In September large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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iwc.com channels

Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.

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iwc.com Google Ads spend

Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iwc.com devices

Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iwc.com top markets

Explore iwc.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iwc.com country & global rank

Assess the ranking of iwc.com among other retailers within its primary country and worldwide.

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