iwc.com
IWC Schaffhausen has been a leader in luxury watchmaking since 1868. Discover our Swiss luxury watch collections on the official IWC website.
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iwc.com Annual Revenue and Growth
iwc.com's annual sales on its online store amounted to $23.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
iwc.com's monthly revenueOVER TIME
Over the past three months, iwc.com revenue has experienced decline of 4.9%, compared to the preceding three months.
iwc.com competitors
In January 2026, iwc.com reported a revenue of $2,100,089 from 2,284 transactions and 1,018,910 sessions, with an average order value (AOV) ranging from $900 to $925 and a conversion rate between 0.00% and 0.50%. Comparing iwc.com to its competitors, we see that watchesofswitzerland.com outperformed iwc.com in terms of revenue, with $2,903,925 generated from 2,226 transactions and 449,225 sessions. However, iwc.com had a higher AOV compared to most competitors, except for watchesofswitzerland.com. In terms of conversion rates, all the competitors, including iwc.com, had a similar range. It is clear that iwc.com has a strong position in the market with a high AOV, but may need to focus on increasing revenue and transactions to compete more effectively with watchesofswitzerland.com.
Revenue share by device at iwc.com
In January large majority of sales on iwc.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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iwc.com channels
Identify top traffic channels that drive growth for iwc.comand discover how performance of traffic channels has changed over time.
iwc.com Google Ads spend
Evaluate iwc.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iwc.com devices
Review iwc.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
