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Home/Insights/Retailers/instanatural.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.6K
Revenue
Nov 25
7.2K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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InstaNatural.com is an e-commerce platform that offers a variety of skincare, haircare, and body care products. Their product range includes serums, moisturizers, cleansers, masks, oils, shampoos, and conditioners. They prioritize natural and organic ingredients, free from harmful chemicals, and strive for cruelty-free and eco-friendly manufacturing practices.

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instanatural.com Annual Revenue and Growth

instanatural.com's annual sales on its online store amounted to $162.8K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$162.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
instanatural.com revenue by year

instanatural.com's monthly revenueOVER TIME
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Over the past three months, instanatural.com revenue has experienced decline of 17%, compared to the preceding three months.

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instanatural.com revenue decline for last six months
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OVERVIEW
In November 2025, instanatural.com, a lifestyle and beauty brand, generated $11,632 in online sales, significantly below the industry median of $52,547, with a conversion rate of 3.00-3.50%, lower than the high benchmark of 5.32%. Their average order value (AOV) ranged from $25 to $50, trailing behind the very high AOV of $204 in the sector. The site recorded 7,164 sessions, well below the median of 19,748 and dwarfed by the leading competitor, sephora.com, with 76,114,809 sessions, indicating challenges in both traffic and revenue generation within a competitive landscape.
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instanatural.com competitors

In November 2025, instanatural.com had a revenue of $11,632 with 235 transactions and 7,164 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison, artnaturals.com outperformed instanatural.com with a revenue of $31,596, 233 transactions, and 8,680 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. essentialwholesale.com also had higher revenue than instanatural.com at $29,227, 227 transactions, and 6,180 sessions, with an AOV of $125-150 and a conversion rate of 3.50-4.00%. While instanatural.com falls behind in terms of revenue and AOV compared to its competitors, it does have a slightly higher conversion rate. In contrast, biossance.com stands out with significantly higher revenue, transactions, sessions, AOV, and conversion rate, making it a top performer in the skincare industry.

artnaturals.com screenshot
#1 artnaturals.com
31.6K
Revenue
8.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
essentialwholesale.com screenshot
#2 essentialwholesale.com
29.2K
Revenue
6.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
elizabethmott.com screenshot
#3 elizabethmott.com
18.7K
Revenue
13.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
biossance.com screenshot
#4 biossance.com
2.8M
Revenue
478.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
instanatural.com vs top market performers
instanatural.com
top retailers
conversion rate vs average order value for instanatural.com and its competitors
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Revenue share by device at instanatural.com

In November large majority of sales on instanatural.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on instanatural.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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instanatural.com channels

Identify top traffic channels that drive growth for instanatural.comand discover how performance of traffic channels has changed over time.

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instanatural.com Google Ads spend

Evaluate instanatural.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instanatural.com devices

Review instanatural.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instanatural.com top markets

Explore instanatural.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instanatural.com country & global rank

Assess the ranking of instanatural.com among other retailers within its primary country and worldwide.

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