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Oct 2025
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Home/Insights/Retailers/instanatural.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.2K
Revenue
Oct 25
3.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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InstaNatural.com is an e-commerce platform that offers a variety of skincare, haircare, and body care products. Their product range includes serums, moisturizers, cleansers, masks, oils, shampoos, and conditioners. They prioritize natural and organic ingredients, free from harmful chemicals, and strive for cruelty-free and eco-friendly manufacturing practices.

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instanatural.com Annual Revenue and Growth

instanatural.com's annual sales on its online store amounted to $162.8K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$162.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
instanatural.com revenue by year

instanatural.com's monthly revenueOVER TIME
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Over the past three months, instanatural.com revenue has experienced growth of 39%, compared to the preceding three months.

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instanatural.com revenue growth for last six months
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OVERVIEW
In October 2025, instanatural.com generated $6,196 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with sessions totaling 3,880 compared to the median of 18,156. Its conversion rate ranged from 2.50-3.00%, trailing the high of 4.65%, while the average order value (AOV) fell between $50-75, lower than the industry high of $202. Overall, instanatural.com reflects underperformance against industry standards, particularly when compared to leading competitor themancompany.com's remarkable revenue of $119,786,747 and sephora.com's staggering sessions count of 49,510,502.
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instanatural.com competitors

In October 2025, instanatural.com had a revenue of $6,196 with 110 transactions and 3,880 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, artnaturals.com generated $31,442 in revenue from 232 transactions and 9,589 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. essentialwholesale.com performed similarly to artnaturals.com, with $36,965 in revenue from 283 transactions and 8,076 sessions, also boasting an AOV of $125-150 but with a higher conversion rate of 3.00-3.50%. elizabethmott.com had $20,900 in revenue from 351 transactions and 13,689 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. In contrast, biossance.com stood out with a revenue of $1,372,693 from 10,763 transactions and 229,336 sessions, featuring an AOV of $125-150 and a high conversion rate of 4.50-5.00%.

artnaturals.com screenshot
#1 artnaturals.com
31.4K
Revenue
9.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
essentialwholesale.com screenshot
#2 essentialwholesale.com
37K
Revenue
8.1K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
elizabethmott.com screenshot
#3 elizabethmott.com
20.9K
Revenue
13.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
biossance.com screenshot
#4 biossance.com
1.4M
Revenue
229.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
instanatural.com vs top market performers
instanatural.com
top retailers
conversion rate vs average order value for instanatural.com and its competitors
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Revenue share by device at instanatural.com

In October large majority of sales on instanatural.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In October large majority of sales on instanatural.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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instanatural.com channels

Identify top traffic channels that drive growth for instanatural.comand discover how performance of traffic channels has changed over time.

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instanatural.com Google Ads spend

Evaluate instanatural.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instanatural.com devices

Review instanatural.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instanatural.com top markets

Explore instanatural.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instanatural.com country & global rank

Assess the ranking of instanatural.com among other retailers within its primary country and worldwide.

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