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Jan 2026
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Home/Insights/Retailers/instanatural.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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6.1K
Revenue
Jan 26
4.3K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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InstaNatural.com is an e-commerce platform that offers a variety of skincare, haircare, and body care products. Their product range includes serums, moisturizers, cleansers, masks, oils, shampoos, and conditioners. They prioritize natural and organic ingredients, free from harmful chemicals, and strive for cruelty-free and eco-friendly manufacturing practices.

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instanatural.com Annual Revenue and Growth

instanatural.com's annual sales on its online store amounted to $115.2K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$115.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
instanatural.com revenue by year

instanatural.com's monthly revenueOVER TIME
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Over the past three months, instanatural.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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instanatural.com revenue decline for last six months
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OVERVIEW
In January 2026, instanatural.com, operating in the BEAUTY AND COSMETICS sector, generated online sales of $6,101, significantly below the industry median of $51,477, with a conversion rate of 3.00-3.50%, just shy of the high benchmark of 4.7%. Their average order value (AOV) ranged from $25-50, contrasting with the industry high of $194. The site attracted 4,330 sessions, far behind ulta.com, the category leader, which saw 47,691,438 sessions. Overall, instanatural.com faces considerable competition, reflecting both its revenue and traffic in a robust marketplace.
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instanatural.com competitors

In January 2026, instanatural.com had a revenue of $6,101 from 133 transactions and 4,330 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison, artnaturals.com generated $25,049 in revenue from 177 transactions and 7,210 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. essentialwholesale.com had $4,168 in revenue from 26 transactions and 692 sessions, with an AOV of $150-175 and a conversion rate of 3.50-4.00%. elizabethmott.com had $13,988 in revenue from 251 transactions and 10,366 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. biossance.com led the pack with $1,447,151 in revenue from 12,311 transactions and 307,293 sessions, with an AOV of $100-125 and a conversion rate of 4.00-4.50%. Overall, instanatural.com's performance falls in the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

artnaturals.com screenshot
#1 artnaturals.com
25K
Revenue
7.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
essentialwholesale.com screenshot
#2 essentialwholesale.com
4.2K
Revenue
692.1
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
elizabethmott.com screenshot
#3 elizabethmott.com
14K
Revenue
10.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
biossance.com screenshot
#4 biossance.com
1.4M
Revenue
307.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
instanatural.com vs top market performers
instanatural.com
top retailers
conversion rate vs average order value for instanatural.com and its competitors
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Revenue share by device at instanatural.com

In January large majority of sales on instanatural.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In January large majority of sales on instanatural.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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instanatural.com channels

Identify top traffic channels that drive growth for instanatural.comand discover how performance of traffic channels has changed over time.

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instanatural.com Google Ads spend

Evaluate instanatural.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instanatural.com devices

Review instanatural.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instanatural.com top markets

Explore instanatural.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instanatural.com country & global rank

Assess the ranking of instanatural.com among other retailers within its primary country and worldwide.

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