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Dec 2025
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Home/Insights/Retailers/instanatural.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9.1K
Revenue
Dec 25
7.2K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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InstaNatural.com is an e-commerce platform that offers a variety of skincare, haircare, and body care products. Their product range includes serums, moisturizers, cleansers, masks, oils, shampoos, and conditioners. They prioritize natural and organic ingredients, free from harmful chemicals, and strive for cruelty-free and eco-friendly manufacturing practices.

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instanatural.com Annual Revenue and Growth

instanatural.com's annual sales on its online store amounted to $162.8K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$162.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
instanatural.com revenue by year

instanatural.com's monthly revenueOVER TIME
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Over the past three months, instanatural.com revenue has experienced decline of 17%, compared to the preceding three months.

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instanatural.com revenue decline for last six months
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OVERVIEW
In December 2025, instanatural.com generated $9,123 in online sales with a conversion rate of 2.50-3.00%, below the BEAUTY AND COSMETICS median of $53,444 and a high benchmark of 4.87%. Its average order value (AOV) ranged from $25-50, lower than the industry high of $191, and it attracted 7,194 sessions, significantly fewer than the median of 23,270 in the sector, with the leading store, ulta.com, reaching an impressive $152,769,917 in revenue and sephora.com recording over 76 million sessions. Overall, instanatural.com shows potential for growth amid a competitive landscape.
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instanatural.com competitors

In December 2025, instanatural.com generated a revenue of $9,123 with 207 transactions and 7,194 sessions, boasting an average order value (AOV) between $25-$50 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, we see that artnaturals.com outperformed instanatural.com with a revenue of $31,640, 236 transactions, and 9,941 sessions. However, instanatural.com had a higher conversion rate. essentialwholesale.com had similar revenue to instanatural.com at $16,403 but with fewer transactions and sessions. elizabethmott.com had higher revenue at $21,351 but lower transactions and sessions, while biossance.com significantly surpassed all competitors with a revenue of $1,781,298, 15,170 transactions, and 330,491 sessions, along with the highest AOV and conversion rate among the group.

artnaturals.com screenshot
#1 artnaturals.com
31.6K
Revenue
9.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
essentialwholesale.com screenshot
#2 essentialwholesale.com
16.4K
Revenue
3.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
elizabethmott.com screenshot
#3 elizabethmott.com
21.4K
Revenue
14.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
biossance.com screenshot
#4 biossance.com
1.8M
Revenue
330.5K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
instanatural.com vs top market performers
instanatural.com
top retailers
conversion rate vs average order value for instanatural.com and its competitors
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Revenue share by device at instanatural.com

In December large majority of sales on instanatural.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on instanatural.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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instanatural.com channels

Identify top traffic channels that drive growth for instanatural.comand discover how performance of traffic channels has changed over time.

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instanatural.com Google Ads spend

Evaluate instanatural.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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instanatural.com devices

Review instanatural.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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instanatural.com top markets

Explore instanatural.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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instanatural.com country & global rank

Assess the ranking of instanatural.com among other retailers within its primary country and worldwide.

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