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Sep 2025
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Home/Insights/Retailers/houseofeleven.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.9K
Revenue
Sep 25
6.9K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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HouseofEleven.com is an online retail platform offering fashion products. Their vast inventory includes trendy clothing, accessories, footwear, and swimwear. Shopfront categories comprise of womens and mens collections suitable for various occasions, showcasing popular styles and designs. Users can browse a diverse selection of products and place orders conveniently through their website.

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houseofeleven.com Annual Revenue and Growth

houseofeleven.com's annual sales on its online store amounted to $64K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$64K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
houseofeleven.com revenue by year

houseofeleven.com's monthly revenueOVER TIME
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Over the past three months, houseofeleven.com revenue has experienced decline of 51%, compared to the preceding three months.

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houseofeleven.com revenue decline for last six months
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OVERVIEW
In September 2025, houseofeleven.com generated $11,878 in online sales, significantly below the lifestyle/beauty and cosmetics median of $40,540, with a conversion rate of 2.00-2.50%, which falls short of the sector's high of 4.54%. Its average order value (AOV) ranged from $50 to $75, considerably lower than the industry's high AOV of $203. The site recorded 6,945 sessions, far less than the median of 18,928, highlighting the challenges it faces compared to industry leaders like Ulta, with sales exceeding $93 million and Sephora’s impressive session count of over 45 million.
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houseofeleven.com competitors

In September 2025, houseofeleven.com outperformed its competitors in terms of revenue, with $11,878 compared to elevenbyvenuswilliams.com's $4,392 and kelseymontagueart.com's $16,173. However, oneoneswimwear.com led in revenue with $3,050,160. houseofeleven.com also had a higher average order value (AOV) range of $50-75, similar to kelseymontagueart.com, while elevenbyvenuswilliams.com and oneoneswimwear.com had higher AOV ranges of $100-125 and $125-150, respectively. In terms of transactions and sessions, oneoneswimwear.com dominated with 20,786 transactions and 75,625 sessions, followed by kelseymontagueart.com with 237 transactions and 3,827 sessions. houseofeleven.com had 164 transactions and 6,945 sessions, while elevenbyvenuswilliams.com lagged behind with 42 transactions and 1,061 sessions. The conversion rate for houseofeleven.com fell within the range of 2.00-2.50%, which was lower than oneoneswimwear.com's exceptional conversion rate of 27.00-27.50%.

elevenbyvenuswilliams.com screenshot
#1 elevenbyvenuswilliams.com
4.4K
Revenue
1.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
oneoneswimwear.com screenshot
#2 oneoneswimwear.com
3.1M
Revenue
75.6K
Sessions
27.0-27.5%
Conv. rate
$125-150
AOV
kelseymontagueart.com screenshot
#3 kelseymontagueart.com
16.2K
Revenue
3.8K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
houseofeleven.com vs top market performers
houseofeleven.com
top retailers
conversion rate vs average order value for houseofeleven.com and its competitors
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Revenue share by device at houseofeleven.com

In September large majority of sales on houseofeleven.com, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.1% of sales coming from desktop devices.

In September large majority of sales on houseofeleven.com, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.1% of sales coming from desktop devices.
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houseofeleven.com channels

Identify top traffic channels that drive growth for houseofeleven.comand discover how performance of traffic channels has changed over time.

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houseofeleven.com Google Ads spend

Evaluate houseofeleven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseofeleven.com devices

Review houseofeleven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseofeleven.com top markets

Explore houseofeleven.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseofeleven.com country & global rank

Assess the ranking of houseofeleven.com among other retailers within its primary country and worldwide.

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