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Sep 2025
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Home/Insights/Retailers/stitchery.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for stitchery.comstitchery.com

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56.8K
Revenue
Sep 25
44.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Stitchery.com is an online platform offering a wide range of crafting supplies and equipment. They provide a variety of sewing patterns, fabrics, and embroidery kits to individuals interested in needlework. Additionally, the website offers various tools and accessories like needles, threads, and embroidery hoops to support different stitching projects.

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stitchery.com Annual Revenue and Growth

stitchery.com's annual sales on its online store amounted to $1.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stitchery.com revenue by year

stitchery.com's monthly revenueOVER TIME
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Over the past three months, stitchery.com revenue has experienced decline of 21%, compared to the preceding three months.

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stitchery.com revenue decline for last six months
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OVERVIEW
In September 2025, stitchery.com, operating in the home_and_garden category, generated $56,805 in online sales, significantly below the industry median of $113,901, with a conversion rate of 1.00-1.50%, falling short of the high benchmark of 3.36%. The average order value (AOV) ranged from $75 to $100, below the high of $677, while the site recorded 44,482 sessions, surpassing the median of 32,433 but far from the industry leader homedepot.com, which boasted an impressive 148,597,767 sessions. Overall, these metrics indicate potential for improvement in sales and conversion efficiency.
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stitchery.com competitors

In September 2025, stitchery.com generated a revenue of $56,805 from 574 transactions and 44,482 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing stitchery.com to its competitors, needlepoint.com outperformed in terms of revenue with $305,535 from 1,703 transactions and 45,653 sessions, boasting a higher AOV of $175-200 and a conversion rate of 3.50-4.00%. However, needlepoint-for-fun.com had lower revenue at $7,004 but a higher conversion rate of 3.50-4.00% with a similar AOV as stitchery.com. 123stitch.com and herrschners.com both surpassed stitchery.com in revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, stitchery.com may need to focus on increasing its revenue and improving its conversion rate to compete more effectively with its top-performing competitors in the stitchery industry.

needlepoint.com screenshot
#1 needlepoint.com
305.5K
Revenue
45.7K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
needlepoint-for-fun.com screenshot
#2 needlepoint-for-fun.com
7K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
123stitch.com screenshot
#3 123stitch.com
734.3K
Revenue
504.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
herrschners.com screenshot
#4 herrschners.com
1.2M
Revenue
684.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
stitchery.com vs top market performers
stitchery.com
top retailers
conversion rate vs average order value for stitchery.com and its competitors
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Revenue share by device at stitchery.com

In September large majority of sales on stitchery.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on stitchery.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stitchery.com channels

Identify top traffic channels that drive growth for stitchery.comand discover how performance of traffic channels has changed over time.

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stitchery.com Google Ads spend

Evaluate stitchery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stitchery.com devices

Review stitchery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stitchery.com top markets

Explore stitchery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stitchery.com country & global rank

Assess the ranking of stitchery.com among other retailers within its primary country and worldwide.

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