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Oct 2025
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Home/Insights/Retailers/stitchery.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for stitchery.comstitchery.com

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69.4K
Revenue
Oct 25
51.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Stitchery.com is an online platform offering a wide range of crafting supplies and equipment. They provide a variety of sewing patterns, fabrics, and embroidery kits to individuals interested in needlework. Additionally, the website offers various tools and accessories like needles, threads, and embroidery hoops to support different stitching projects.

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stitchery.com Annual Revenue and Growth

stitchery.com's annual sales on its online store amounted to $1.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stitchery.com revenue by year

stitchery.com's monthly revenueOVER TIME
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Over the past three months, stitchery.com revenue has experienced growth of 27%, compared to the preceding three months.

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stitchery.com revenue growth for last six months
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OVERVIEW
In October 2025, stitchery.com generated $69,418 in online sales, significantly below the home_and_garden median of $117,921, with a conversion rate between 1.00-1.50%, lower than the industry high of 3.47%. The site's average order value (AOV) ranged from $75 to $100, well below the high of $676. stitchery.com recorded 51,837 sessions, exceeding the median of 30,856 but far behind the leading store, homedepot.com, which had an overwhelming 152,722,965 sessions. Overall, these metrics indicate room for growth and improvement in both revenue and conversion rates within the competitive home_and_garden market.
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stitchery.com competitors

Compared to its competitors in the stitching and needlepoint industry in October 2025, stitchery.com falls behind in terms of revenue and transactions. With a revenue of $69,418 and 755 transactions from 51,837 sessions, stitchery.com has a lower performance level than its competitors. needlepoint.com leads the pack with a revenue of $523,821 from 2,882 transactions and 70,920 sessions, boasting a higher average order value (AOV) of $175-200 and a conversion rate of 4.00-4.50. 123stitch.com and herrschners.com also outperform stitchery.com in revenue, transactions, and sessions, with AOVs ranging from $50-75 and conversion rates of 2.50-3.00. Although stitchery.com may have a similar AOV and conversion rate to needlepoint-for-fun.com, its overall performance lags behind its competitors in key metrics.

needlepoint.com screenshot
#1 needlepoint.com
523.8K
Revenue
70.9K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
needlepoint-for-fun.com screenshot
#2 needlepoint-for-fun.com
2.4K
Revenue
768.8
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
123stitch.com screenshot
#3 123stitch.com
861.6K
Revenue
464K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
herrschners.com screenshot
#4 herrschners.com
1.2M
Revenue
683.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
stitchery.com vs top market performers
stitchery.com
top retailers
conversion rate vs average order value for stitchery.com and its competitors
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Revenue share by device at stitchery.com

In October large majority of sales on stitchery.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on stitchery.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stitchery.com channels

Identify top traffic channels that drive growth for stitchery.comand discover how performance of traffic channels has changed over time.

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stitchery.com Google Ads spend

Evaluate stitchery.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stitchery.com devices

Review stitchery.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stitchery.com top markets

Explore stitchery.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stitchery.com country & global rank

Assess the ranking of stitchery.com among other retailers within its primary country and worldwide.

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