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May 2025
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Home/Insights/Retailers/hearthsong.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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70.1K
Revenue
19.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Hearthsong.com is an online platform offering a wide selection of products for children and families. Their assortment includes toys, games, arts and crafts supplies, outdoor play equipment, and educational materials. The website aims to provide a diverse range of options to entertain, engage, and support creative exploration for kids of all ages.

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hearthsong.com's revenueOVER TIME
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Over the past three months, hearthsong.com revenue has experienced decline of 55%, compared to the preceding three months.

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hearthsong.com revenue decline for last six months
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OVERVIEW
In May 2025, hearthsong.com in the CHILDCARE industry had online sales revenue of $70,104, conversion rate of 2.00-2.50%, AOV of $150-175, and 19,810 sessions. Compared to industry medians, hearthsong.com performed above average in revenue and AOV, below average in conversion rate, and slightly below median in sessions. The highest performing store in the category was babylist.com with $81,210,274 revenue and 13,729,709 sessions. Key areas for improvement for hearthsong.com could include increasing conversion rate and sessions to align with top performers in the CHILDCARE sector.
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hearthsong.com competitors

In May 2025, hearthsong.com generated $70,104 in revenue from 19,810 sessions with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, swingsetmall.com leads with $159,390 in revenue from 29,562 sessions, boasting a high AOV of $625-650 but a lower conversion rate of 0.50-1.00%. fatbraintoys.com dominates in revenue with $913,848 from 325,487 sessions, although its AOV is lower at $50-75, but it compensates with a high conversion rate of 4.50-5.00%. bellalunatoys.com follows closely behind with $603,136 in revenue from 75,796 sessions, a moderate AOV of $100-125, and a high conversion rate of 7.00-7.50%. While backyardziplines.com and woodtreeswing.com trail in revenue, they have strong AOV and conversion rates in their respective niches.

backyardziplines.com screenshot
#1 backyardziplines.com
12K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
bellalunatoys.com screenshot
#2 bellalunatoys.com
603.1K
Revenue
75.8K
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
swingsetmall.com screenshot
#3 swingsetmall.com
159.4K
Revenue
29.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
woodtreeswing.com screenshot
#4 woodtreeswing.com
1.7K
Revenue
923.7
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fatbraintoys.com screenshot
#5 fatbraintoys.com
913.8K
Revenue
325.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
hearthsong.com vs top market performers
hearthsong.com
top retailers
conversion rate vs average order value for hearthsong.com and its competitors
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Revenue share by device at hearthsong.com

In May large majority of sales on hearthsong.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

In May large majority of sales on hearthsong.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.
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brands overtime comparison

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hearthsong.com channels

Identify top traffic channels that drive growth for hearthsong.comand discover how performance of traffic channels has changed over time.

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hearthsong.com Google Ads spend

Evaluate hearthsong.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hearthsong.com devices

Review hearthsong.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hearthsong.com top markets

Explore hearthsong.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hearthsong.com country & global rank

Assess the ranking of hearthsong.com among other retailers within its primary country and worldwide.

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