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Apr 2026
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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25.1K
Revenue
Apr 26
47.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $2.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced decline of 75%, compared to the preceding three months.

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halloweenexpress.com revenue decline for last six months
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OVERVIEW
In April 2026, halloweenexpress.com generated $25,061 in online sales, significantly below the FASHION AND APPAREL median of $78,791, with a conversion rate of 0.50-1.00%, which falls short of the high benchmark of 3.05% but above the low of 0.65%. The site's average order value (AOV) ranged between $75-100, slightly below the industry high of $389, while its 47,752 sessions surpassed the median of 35,276, yet remained a fraction of Shein's 281,585,790 sessions, highlighting room for growth in engagement and revenue generation within a competitive landscape.
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halloweenexpress.com competitors

As of April 2026, halloweenexpress.com generated $25,061 in revenue from 331 transactions across 47,752 sessions, yielding a conversion rate of 0.50-1.00% with an average order value (AOV) of $75-100. In comparison, spirithalloween.com far outpaced halloweenexpress.com with a revenue of $183,947 from 2,893 transactions, despite a lower AOV of $50-75. halloweencostumes.com dominated the market with an impressive $627,742 revenue and a conversion rate of 1.00-1.50%. Meanwhile, partycity.com achieved the highest revenue at $744,912, supported by 11,447 transactions. costumes.com, while trailing with $74,864 in revenue, exhibited the strongest conversion rate of 2.00-2.50%. fantasycostumes.com, with an AOV of $150-175, reported a modest revenue of $30,665, yet maintained a competitive conversion rate. Overall, halloweenexpress.com remains a niche player compared to its more successful competitors.

spirithalloween.com screenshot
#1 spirithalloween.com
183.9K
Revenue
665.5K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
627.7K
Revenue
635.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
30.7K
Revenue
15.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
costumes.com screenshot
#4 costumes.com
74.9K
Revenue
48.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
744.9K
Revenue
778.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In April large majority of sales on halloweenexpress.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In April large majority of sales on halloweenexpress.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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