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Jul 2025
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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86K
Revenue
137.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com's revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced growth of 34%, compared to the preceding three months.

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halloweenexpress.com revenue growth for last six months
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OVERVIEW
halloweenexpress.com, an online FASHION AND APPAREL retailer, had a revenue of $86,017 in July 2025, with a conversion rate of 0.50-1.00% and an AOV of $75-100. The store's sessions totaled 137,672 during the month. Compared to the median revenue of $82,875, conversion rate of 2.96%, AOV of $402, and sessions of 36,317 in the industry, halloweenexpress.com is performing moderately well. However, it lags far behind the top player shein.com, which had a revenue of $817,680,251 and sessions of 294,721,604.
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halloweenexpress.com competitors

In July 2025, halloweenexpress.com generated $86,017 in revenue from 1,085 transactions and 137,672 sessions with an Average Order Value (AOV) ranging from $75 to $100 and a conversion rate of 0.50% to 1.00%. When compared to its competitors, halloweenexpress.com falls behind in terms of revenue and traffic. For example, spirithalloween.com leads the pack with $724,230 in revenue from 10,803 transactions and over 2 million sessions. halloweencostumes.com also outperforms halloweenexpress.com with $883,435 in revenue from 12,301 transactions. In terms of AOV and conversion rate, fantasycostumes.com and costumes.com surpass halloweenexpress.com. Despite its competitive pricing, halloweenexpress.com struggles to match the revenue and traffic numbers of its top competitors in the online Halloween costume market.

spirithalloween.com screenshot
#1 spirithalloween.com
724.2K
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
883.4K
Revenue
936.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
33.1K
Revenue
25K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
37.4K
Revenue
33.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
696.7K
Revenue
683.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In July large majority of sales on halloweenexpress.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In July large majority of sales on halloweenexpress.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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