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Jul 2026
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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71.7K
Revenue
Jul 26
130.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $2.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced growth of 131%, compared to the preceding three months.

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halloweenexpress.com revenue growth for last six months
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OVERVIEW
halloweenexpress.com has a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100. For July 2026, the site generated $71,700 in revenue, which is slightly above the average store in the fashion and apparel category at $71,300. It attracted 130,000 sessions, significantly higher than the average store in the fashion and apparel category that sees around 28,400 sessions. While the site’s AOV is within the typical range of $84 to $403, its conversion rate is below the average range of 0.66% to 3.1%, indicating potential areas for improvement.
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halloweenexpress.com competitors

In July 2026, halloweenexpress.com trails its competitors significantly in revenue, ranking 5 of 6 with only $71,700 compared to halloweencostumes.com’s $1.2 million, a gap of 1.1 million. Additionally, halloweenexpress.com has 949 transactions, falling short by 15,200 compared to halloweencostumes.com, which leads with 16,100 transactions. While halloweenexpress.com garners 130,000 sessions, it still trails spirithalloween.com by 2.2 million sessions. Its average order value (AOV) of $75-100 is competitive, similar to halloweencostumes.com, but the lower traffic and conversions (0.50-1.00%) hinder overall performance. In contrast, competitors like partycity.com and halloweencostumes.com not only achieve higher revenue but also better conversion rates, with partycity.com achieving 1.50-2.00%. Overall, halloweenexpress.com faces challenges in gaining market share against its more established rivals.

spirithalloween.com screenshot
#1 spirithalloween.com
978K
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
1.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
23.6K
Revenue
18K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
120.3K
Revenue
67.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
partycity.com screenshot
#5 partycity.com
878.8K
Revenue
798.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In July large majority of sales on halloweenexpress.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on halloweenexpress.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Industries halloweenexpress.com operates in

halloweenexpress.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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