Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for halloweenexpress.comhalloweenexpress.com

Start benchmarking for free
Sign in with GoogleSign up with Google
41.8K
Revenue
Jan 26
107.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
Loading...

HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $2.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
View real-time data

Over the past three months, halloweenexpress.com revenue has experienced decline of 82%, compared to the preceding three months.

View real-time data
halloweenexpress.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, halloweenexpress.com generated $41,799 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate between 0.50-1.00%, lower than the industry high of 3.1%. The Average Order Value (AOV) ranged from $50 to $75, also underperforming against the industry high of $390. The site attracted 107,821 sessions, surpassing the median of 38,909, yet still dwarfed by the leading competitor, shein.com, which garnered an astounding 279,580,739 sessions, highlighting the competitive landscape of the lifestyle and fashion apparel market.
Read more

halloweenexpress.com competitors

In January 2026, halloweenexpress.com generated $41,799 in revenue from 589 transactions with 107,821 sessions, boasting a conversion rate of 0.50-1.00%. Compared to its competitors, halloweenexpress.com falls behind in revenue when compared to top performers like halloweencostumes.com with $836,949 in revenue and 9,982 transactions, or even spirithalloween.com with $395,821 in revenue and 5,576 transactions. In terms of conversion rates, halloweenexpress.com is on par with others in the industry, but it lags behind in revenue generation and number of transactions. Additionally, fantasy costumes.com and partycity.com are competitors with higher revenue and transactions, suggesting that halloweenexpress.com may need to focus on increasing both metrics to stay competitive in the market.

spirithalloween.com screenshot
#1 spirithalloween.com
395.8K
Revenue
718.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
836.9K
Revenue
861.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
24.6K
Revenue
19.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
22.8K
Revenue
22.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
788.7K
Revenue
761.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at halloweenexpress.com

In January large majority of sales on halloweenexpress.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In January large majority of sales on halloweenexpress.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard