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May 2025
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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35K
Revenue
72.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com's revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced decline of 23%, compared to the preceding three months.

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halloweenexpress.com revenue decline for last six months
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OVERVIEW
In May 2025, halloweenexpress.com, an online FASHION AND APPAREL store, had a revenue of $34,982 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100. The store received 72,593 sessions during the month. Compared to the industry median revenue of $81,783, halloweenexpress.com has room for growth. However, the store falls short of the industry's highest performers such as shein.com, which generated $731,622,726 in revenue and attracted 224,142,058 sessions. Despite the low metrics, halloweenexpress.com can strive for improvement by increasing their conversion rate and AOV.
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halloweenexpress.com competitors

In May 2025, halloweenexpress.com generated a revenue of $34,982 with 411 transactions and 72,593 sessions, boasting an Average Order Value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, halloweenexpress.com falls behind in terms of revenue when compared to halloweencostumes.com which made $460,546, and party city which made $921,830. However, halloweenexpress.com has a similar AOV to halloweencostumes.com and a comparable conversion rate to both halloweencostumes.com and spirithalloween.com. In terms of sessions, halloweenexpress.com has more traffic than fantasycostumes.com and costumes.com but lags behind halloweencostumes.com and party city. Overall, halloweenexpress.com holds its own in the competitive landscape of online Halloween costume retailers, showcasing solid performance metrics in various domains.

spirithalloween.com screenshot
#1 spirithalloween.com
219.4K
Revenue
642K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
460.5K
Revenue
648.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
17.3K
Revenue
13.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
33.4K
Revenue
48.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
921.8K
Revenue
845.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In May large majority of sales on halloweenexpress.com, 83% was finalized on mobile devices, with 17% of sales coming from desktop devices.

In May large majority of sales on halloweenexpress.com, 83% was finalized on mobile devices, with 17% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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