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Aug 2025
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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191.7K
Revenue
Aug 25
280.1K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced growth of 177%, compared to the preceding three months.

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halloweenexpress.com revenue growth for last six months
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OVERVIEW
In August 2025, halloweenexpress.com, in the FASHION AND APPAREL industry, generated online sales revenue of $191,672 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $50-75. The store had 280,056 sessions, compared to the highest sessions of 323,426,413 from shein.com, and a median of 36,717 sessions within the category. The largest revenue in the category was from shein.com at $865,065,186, with a high conversion rate of 3.01% and AOV of $393. The lowest conversion rate was 0.62% and the lowest AOV was $75.
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halloweenexpress.com competitors

In August 2025, halloweenexpress.com generated $191,672 in revenue from 2,623 transactions with 280,056 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. Comparatively, its competitors had varying degrees of success. spirithalloween.com led the pack with $2,061,429 in revenue from 33,585 transactions and 6,196,424 sessions, matching halloweenexpress.com's AOV and conversion rate. halloweencostumes.com followed closely with $2,116,074 in revenue from 29,994 transactions and 2,220,166 sessions, with a higher conversion rate of 1.00-1.50%. fantasycostumes.com had significantly lower revenue at $23,516 from 197 transactions and 20,095 sessions, but a higher AOV of $100-125. costumes.com fell in the middle with $45,262 in revenue from 708 transactions and 39,102 sessions, with a conversion rate of 1.50-2.00%. partycity.com had $696,458 in revenue from 13,473 transactions and 699,751 sessions, matching halloweenexpress.com in AOV and conversion rate metrics.

spirithalloween.com screenshot
#1 spirithalloween.com
2.1M
Revenue
6.2M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
2.1M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
23.5K
Revenue
20.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
45.3K
Revenue
39.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
696.5K
Revenue
699.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In August large majority of sales on halloweenexpress.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In August large majority of sales on halloweenexpress.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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