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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for halloweenexpress.comhalloweenexpress.com

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31.3K
Revenue
Mar 26
46.9K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $2.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced decline of 94%, compared to the preceding three months.

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halloweenexpress.com revenue decline for last six months
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OVERVIEW
In March 2026, halloweenexpress.com reported online sales revenue of $31,257, significantly below the FASHION AND APPAREL median of $83,040, with a conversion rate ranging between 0.50-1.00%, which is just above the sector's low of 0.7%. The average order value (AOV) stood between $75-100, closely aligned with the industry low of $73 but far from the high of $377. The website attracted 46,949 sessions, surpassing the median of 36,457 but dwarfed by shein.com's massive 298,145,068 sessions, indicating potential growth opportunities in both traffic and revenue.
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halloweenexpress.com competitors

When comparing halloweenexpress.com to its competitors in March 2026, we can see that halloweenexpress.com generated a revenue of $31,257 with 384 transactions and 46,949 sessions. The average order value (AOV) ranges between $75-$100, and the conversion rate falls between 0.50%-1.00%. In comparison, spirithalloween.com had a higher revenue of $218,147 with 3,244 transactions and 633,131 sessions. halloweencostumes.com also outperformed halloweenexpress.com with $750,420 in revenue, 9,132 transactions, and 762,162 sessions. However, halloweenexpress.com had a higher AOV compared to some competitors like spirithalloween.com and costumes.com, but lower than fantasycostumes.com. In terms of conversion rate, halloweenexpress.com was on par with spirithalloween.com and lower than halloweencostumes.com, fantasycostumes.com, and partycity.com.

spirithalloween.com screenshot
#1 spirithalloween.com
218.1K
Revenue
633.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
750.4K
Revenue
762.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
35.1K
Revenue
20.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
53.3K
Revenue
44.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
692.8K
Revenue
680.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In March large majority of sales on halloweenexpress.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In March large majority of sales on halloweenexpress.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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