Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for halloweenexpress.comhalloweenexpress.com

Start benchmarking for free
Sign in with GoogleSign up with Google
482.5K
Revenue
Sep 25
729K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
Loading...

HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
View real-time data

Over the past three months, halloweenexpress.com revenue has experienced growth of 570%, compared to the preceding three months.

View real-time data
halloweenexpress.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, halloweenexpress.com generated $482,547 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, yet falling short of industry leader shein.com’s $819,580,923. The site's conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 3.2% but above the low of 0.68%. With an average order value (AOV) between $50-$75, it aligns closely with the low end of the market, where the highest AOV is $382. halloweenexpress.com attracted 728,960 sessions, vastly exceeding the median of 34,221, though still distant from shein.com's dominance at 297,137,690 sessions.
Read more

halloweenexpress.com competitors

In September 2025, halloweenexpress.com generated $482,547 in revenue from 7,160 transactions and 728,960 sessions with an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00. Comparing halloweenexpress.com to its competitors, spirithalloween.com leads the pack with $7,279,071 in revenue from 125,797 transactions and 8,795,561 sessions, boasting a conversion rate of 1.00-1.50. halloweencostumes.com follows closely behind with $5,694,769 in revenue from 82,870 transactions and 4,425,683 sessions, achieving a higher conversion rate of 1.50-2.00. Fantasy costumes.com, costumes.com, and partycity.com also performed well in revenue and transactions, each with their unique AOV and conversion rate metrics. Overall, while halloweenexpress.com holds its own in the Halloween market, there are competitors with higher revenues and conversion rates in the same industry.

spirithalloween.com screenshot
#1 spirithalloween.com
7.3M
Revenue
8.8M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
5.7M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
37.3K
Revenue
25.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
99.2K
Revenue
86.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
870.4K
Revenue
876.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at halloweenexpress.com

In September large majority of sales on halloweenexpress.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In September large majority of sales on halloweenexpress.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard