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Nov 2025
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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233.2K
Revenue
Nov 25
348.9K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced growth of 539%, compared to the preceding three months.

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halloweenexpress.com revenue growth for last six months
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OVERVIEW
In November 2025, halloweenexpress.com reported online sales revenue of $233,170, significantly exceeding the FASHION AND APPAREL median of $93,064, but far below the industry leader, shein.com, at $916,157,774; the site’s conversion rate ranged from 0.50-1.00%, underperforming against the high of 3.37% in the sector, with an average order value (AOV) between $50-75, notably lower than the sector high of $375; it attracted 348,874 sessions, substantially higher than the median of 36,492 but still eclipsed by shein.com’s staggering 342,497,064 sessions.
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halloweenexpress.com competitors

In November 2025, halloweenexpress.com generated $233,170 in revenue from 3,413 transactions with 348,874 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00. In comparison, its competitors had varying levels of success. spirithalloween.com outperformed with $2,758,232 in revenue from 43,315 transactions and 2,891,070 sessions, boasting a higher conversion rate of 1.00-1.50. halloweencostumes.com also performed well with $1,481,090 in revenue from 18,772 transactions and 1,466,140 sessions, along with a higher AOV of $75-100. fantasycostumes.com, costumes.com, and partycity.com had lower revenues and transaction numbers, with some differences in AOV and conversion rates. Overall, halloweenexpress.com may need to focus on increasing its sessions and improving its conversion rate to compete more effectively with its top-performing competitors.

spirithalloween.com screenshot
#1 spirithalloween.com
2.8M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
1.5M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
45.3K
Revenue
39.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
96.4K
Revenue
153.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
663.4K
Revenue
668.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In November large majority of sales on halloweenexpress.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In November large majority of sales on halloweenexpress.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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