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Oct 2025
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Home/Insights/Retailers/halloweenexpress.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.3M
Revenue
Oct 25
1.5M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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HalloweenExpress.com is an online platform offering a wide range of Halloween-inspired products. They sell costumes, accessories, props, masks, and decorations to create a festive Halloween experience. The website provides a convenient and extensive selection for customers to find everything they need to celebrate the holiday in style.

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halloweenexpress.com Annual Revenue and Growth

halloweenexpress.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
halloweenexpress.com revenue by year

halloweenexpress.com's monthly revenueOVER TIME
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Over the past three months, halloweenexpress.com revenue has experienced growth of 1,145%, compared to the preceding three months.

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halloweenexpress.com revenue growth for last six months
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OVERVIEW
In October 2025, halloweenexpress.com generated impressive online sales of $1,295,675, significantly exceeding the FASHION AND APPAREL median of $80,524, despite its conversion rate of 1.00-1.50% being below the high of 3.36%. With an average order value (AOV) of $50-75, it aligns closely with the low end of the industry spectrum. The website attracted 1,453,240 sessions, far above the median of 33,163 but dwarfed by the leading competitor, shein.com, which garnered 321,650,758 sessions. Overall, halloweenexpress.com showcases strong performance in a competitive market, albeit with room for improvement in conversion and AOV metrics.
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halloweenexpress.com competitors

In October 2025, halloweenexpress.com generated a revenue of $1,295,675 with 20,127 transactions from 1,453,240 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In comparison, Spirit Halloween led the pack with a revenue of $21,301,930 from 372,701 transactions and 20,553,244 sessions, showcasing a slightly higher conversion rate of 1.50-2.00%. halloweencostumes.com followed closely behind with $15,798,349 in revenue from 238,242 transactions and 11,039,563 sessions, boasting the highest conversion rate of 2.00-2.50%. Fantasy Costumes lagged behind significantly with only $94,094 in revenue from 882 transactions and 67,748 sessions, while Party City landed in the middle with $2,510,323 in revenue from 46,403 transactions and 2,732,183 sessions, similar to Halloween Express in terms of AOV and conversion rate.

spirithalloween.com screenshot
#1 spirithalloween.com
21.3M
Revenue
20.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
15.8M
Revenue
11M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
94.1K
Revenue
67.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
costumes.com screenshot
#4 costumes.com
336K
Revenue
377.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
partycity.com screenshot
#5 partycity.com
2.5M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
halloweenexpress.com vs top market performers
halloweenexpress.com
top retailers
conversion rate vs average order value for halloweenexpress.com and its competitors
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Revenue share by device at halloweenexpress.com

In October large majority of sales on halloweenexpress.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on halloweenexpress.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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halloweenexpress.com channels

Identify top traffic channels that drive growth for halloweenexpress.comand discover how performance of traffic channels has changed over time.

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halloweenexpress.com Google Ads spend

Evaluate halloweenexpress.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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halloweenexpress.com devices

Review halloweenexpress.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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halloweenexpress.com top markets

Explore halloweenexpress.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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halloweenexpress.com country & global rank

Assess the ranking of halloweenexpress.com among other retailers within its primary country and worldwide.

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