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Aug 2026
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for costume.comcostume.com

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6.7K
Revenue
Aug 26
4.5K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $106.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$106.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced decline of 14%, compared to the preceding three months.

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costume.com revenue decline for last six months
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OVERVIEW
costume.com generated $6,714 in revenue for online sales in August 2026, significantly lower than the typical fashion and apparel retailer, which brings in around $87,900 monthly. The conversion rate stands at 1.00-1.50%, falling within the typical fashion and apparel retailer range of 0.65% to 3.1%. With an average order value (AOV) of $100-125, costume.com is also within the typical range of $84 to $408. The site attracted 4,490 sessions, in stark contrast to the typical fashion and apparel retailer's approximately 37,200 sessions monthly, showcasing a notable performance gap in this category.
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costume.com competitors

costume.com excels in its average order value (AOV) range of $100-125, comparable to several competitors. In August 2026, it generated a revenue of $6,714 from 57 transactions across 4,490 sessions, yielding a conversion rate of 1.00-1.50%. In contrast, legavenue.com dominates with a revenue of $211,000 and a staggering 1,953 transactions, despite sharing a similar AOV range. halloweenexpress.com leads in transactions at 2,104, while costume.com trails with significantly fewer. Although costume.com has a respectable number of sessions, it falls behind halloweenexpress.com, which boasts 347,000 sessions. Other competitors like chicagocostume.com and fantasycostumes.com also surpass costume.com in total revenue and transactions, although both have similar AOV ranges. Overall, while costume.com shows strengths in AOV, it ranks lower in revenue and transaction metrics compared to its competitors.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
34.9K
Revenue
4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
211K
Revenue
159.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
34.6K
Revenue
26.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
53.5K
Revenue
36.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
154.2K
Revenue
346.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In August large majority of sales on costume.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on costume.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries costume.com operates in

costume.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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