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Apr 2026
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for costume.comcostume.com

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8.3K
Revenue
Apr 26
5.2K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $106.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$106.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced decline of 38%, compared to the preceding three months.

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costume.com revenue decline for last six months
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OVERVIEW
In April 2026, costume.com generated $8,287 in online sales, significantly lower than the FASHION AND APPAREL median of $78,791, with a conversion rate of 1.00-1.50%, trailing behind the industry high of 3.05%. The site's average order value (AOV) ranged from $100-125, below the category's high of $389 and above the low of $76. costume.com recorded 5,173 sessions, starkly lower than the median of 35,276, and dwarfed by shein.com’s massive 281,585,790 sessions, reflecting its challenges in capturing market share within the competitive lifestyle and fashion landscape.
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costume.com competitors

In April 2026, costume.com generated $8,287 in revenue from 73 transactions over 5,173 sessions, achieving an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, thehalloweenspot.com led with $39,588 in revenue, maintaining 75 transactions and a significantly higher AOV of $525-550. legavenue.com reported $58,106, despite a lower AOV of $75-100, indicating high volume with 615 transactions over 100,378 sessions, yet a lower conversion rate of 0.50-1.00%. Meanwhile, fantasycostumes.com earned $30,665 with a respectable AOV of $150-175. chicagocostume.com, with an AOV similar to Legavenue's, showed better performance in transactions (277) and revenue ($27,216). Overall, while costume.com performs solidly, its competitors dominate in revenue and transactions, highlighting the competitive landscape of the costume retail sector.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
39.6K
Revenue
5.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
58.1K
Revenue
100.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
30.7K
Revenue
15.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
27.2K
Revenue
18.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
25.1K
Revenue
47.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In April large majority of sales on costume.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on costume.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries costume.com operates in

costume.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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