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Jun 2025
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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4.4K
Revenue
2.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com's revenueOVER TIME
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Over the past three months, costume.com revenue has experienced decline of 30%, compared to the preceding three months.

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costume.com revenue decline for last six months
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OVERVIEW
costume.com's performance metrics for June 2025 in the FASHION AND APPAREL industry: online sales revenue of $4,445 (median: $77,815, largest store: shein.com $800,487,682), conversion rate 1.50-2.00% (high: 3.04%, low: 0.65%), AOV $125-150 (high: $405, low: $80), sessions 2,283 (highest: shein.com 269,380,116, median: 31,714).
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costume.com competitors

costume.com, with a revenue of $4,445 from 35 transactions and 2,283 sessions in June 2025, faces stiff competition from its rivals in the online costume industry. fantasycostumes.com leads the pack with $25,231 in revenue from 205 transactions and 18,838 sessions, boasting a slightly lower Average Order Value (AOV) range of $100-$125 but a comparable conversion rate of 1.00-1.50. halloweenexpress.com follows closely behind with $37,237 in revenue from 436 transactions and 60,668 sessions, but with a lower AOV range of $75-$100 and conversion rate of 0.50-1.00. legavenue.com stands out with the highest revenue of $58,293 from 555 transactions and 61,421 sessions, with an AOV range of $100-$125 and a conversion rate of 0.50-1.00. chicagocostume.com and thehalloweenspot.com also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rate.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
12.9K
Revenue
1.4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
58.3K
Revenue
61.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
25.2K
Revenue
18.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
20K
Revenue
14.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
37.2K
Revenue
60.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In June large majority of sales on costume.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In June large majority of sales on costume.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

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