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Dec 2025
All countries
Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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11.9K
Revenue
Dec 25
9.2K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $113.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$113.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced growth of 129%, compared to the preceding three months.

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costume.com revenue growth for last six months
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OVERVIEW
In December 2025, costume.com generated $11,864 in online sales, significantly below the FASHION AND APPAREL median of $92,600, with sessions totaling 9,207, far fewer than the median of 39,789. The site's conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.17% but above the low of 0.72%. costume.com's average order value (AOV) fell between $75 and $100, aligning with the lower end of the industry spectrum, where AOV can reach up to $389. The largest competitor, macys.com, reported staggering sales of $926,839,757, highlighting the challenges faced by costume.com.
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costume.com competitors

When comparing costume.com to its competitors in the costume industry as of December 2025, costume.com falls in the middle in terms of revenue with $11,864. The site had 132 transactions and 9,207 sessions, with an average order value (AOV) between $75-$100 and a conversion rate of 1.00-1.50%. In comparison, thehalloweenspot.com had slightly lower revenue at $10,482 with 19 transactions and 1,482 sessions, but a higher AOV range of $550-$575. legavenue.com led the pack with revenue of $164,033, 1,664 transactions, and 104,554 sessions, along with a similar AOV range to costume.com and a conversion rate of 1.50-2.00%. Overall, costume.com is competitive in terms of revenue and conversion rate, but could work on increasing the number of transactions and sessions to boost its performance compared to some of its competitors.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
10.5K
Revenue
1.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
164K
Revenue
104.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
36K
Revenue
30K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
20.4K
Revenue
15.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
72.8K
Revenue
182.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In December large majority of sales on costume.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on costume.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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