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Jul 2026
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for costume.comcostume.com

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6.7K
Revenue
Jul 26
4.8K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $106.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$106.2K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced decline of 6.3%, compared to the preceding three months.

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costume.com revenue decline for last six months
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OVERVIEW
costume.com generated $6,702 in revenue for online sales in July 2026, significantly below the typical fashion and apparel retailer, which generates around $71,300 a month. The site's conversion rate ranged from 1.00% to 1.50%, aligning with the typical fashion and apparel category of 0.66% to 3.1%. The average order value (AOV) was $100-125, also within the typical range of $84 to $403. With 4,770 sessions, costume.com saw far fewer visitors compared to the typical fashion and apparel retailer, which sees around 28,400 sessions monthly, highlighting the site's performance challenges within the category.
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costume.com competitors

costume.com demonstrates a solid conversion rate of 1.00-1.50%, putting it on par with several competitors. However, in terms of overall performance as of July 2026, it ranks last among its peers. costume.com generates $6,702 in revenue, trailing legavenue.com by a substantial $109,000. Additionally, costume.com records only 60 transactions, significantly behind legavenue.com's 1,067. The site's sessions total 4,770, falling short of halloweenexpress.com by 125,000. While the average order value (AOV) for costume.com aligns with the lower range of $100-125, competitors like thehalloweenspot.com and legavenue.com significantly outperform it in revenue and transactions, indicating a challenging market landscape for costume.com.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
64.6K
Revenue
6.8K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
116.1K
Revenue
100.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
23.6K
Revenue
18K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
38K
Revenue
22.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
71.7K
Revenue
130.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In July large majority of sales on costume.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on costume.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries costume.com operates in

costume.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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