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Sep 2025
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for costume.comcostume.com

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7.1K
Revenue
Sep 25
3.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $113.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$113.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced growth of 25%, compared to the preceding three months.

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costume.com revenue growth for last six months
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OVERVIEW
In September 2025, costume.com generated online sales of $7,149, significantly below the FASHION AND APPAREL median of $74,931, while its conversion rate ranged from 1.50% to 2.00%, trailing behind the industry high of 3.2%. With an average order value (AOV) of $100-125, it remained below the high of $382 but above the low of $73. The site had 3,459 sessions, far fewer than the median of 34,221, and vastly overshadowed by shein.com, which recorded a staggering 297,137,690 sessions and $819,580,923 in revenue, underscoring costume.com’s challenges in the competitive landscape.
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costume.com competitors

When comparing costume.com to its competitors in the costume industry as of September 2025, it falls in the middle in terms of revenue and transactions. costume.com generated $7,149 in revenue from 63 transactions with 3,459 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, some competitors like legavenue.com and halloweenexpress.com outperformed costume.com with significantly higher revenue, transactions, and sessions. However, costume.com fared better than others like fantasycostumes.com and chicagocostume.com in terms of revenue and conversion rate. thehalloweenspot.com stood out with a higher AOV of $525-$550 and a conversion rate of 2.00-2.50%. Overall, while costume.com may not be the top performer in every metric, it holds its own in a competitive market.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
22.9K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
505.6K
Revenue
262.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
37.3K
Revenue
25.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
33K
Revenue
22.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
482.5K
Revenue
729K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In September large majority of sales on costume.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on costume.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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