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May 2025
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5.4K
Revenue
2.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com's revenueOVER TIME
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Over the past three months, costume.com revenue has experienced decline of 17%, compared to the preceding three months.

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costume.com revenue decline for last six months
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OVERVIEW
In May 2025, costume.com in the FASHION AND APPAREL industry had a revenue of $5,426 (median: $81,783) with a conversion rate of 1.00-1.50% (high: 3.09%, low: 0.67%) and an AOV of $125-150 (high: $415, low: $82), while receiving 2,907 sessions (median: 33,223). The largest online store in the category, shein.com, had a revenue of $731,622,726 and 224,142,058 sessions.
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costume.com competitors

In May 2025, costume.com reported a revenue of $5,426 with 42 transactions and 2,907 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 1.00-1.50%. Comparing costume.com to its competitors, we see that fantasycostumes.com leads the pack with a revenue of $17,307, 143 transactions, and 13,862 sessions, but a lower AOV of $100-$125. halloweenexpress.com surpasses all with a revenue of $34,982, 411 transactions, and 72,593 sessions, despite a lower AOV of $75-$100. chicagocostume.com and legavenue.com fall in between, while thehalloweenspot.com stands out with a high AOV of $575-$600. costume.com's strong conversion rate places it competitively within the market, with room for growth in revenue and sessions to catch up to top performers like halloweenexpress.com and legavenue.com.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
13.8K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
59.9K
Revenue
65.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
17.3K
Revenue
13.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
20.8K
Revenue
14.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
35K
Revenue
72.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In May large majority of sales on costume.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on costume.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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