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Oct 2025
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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22.3K
Revenue
Oct 25
11.9K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $113.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$113.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced growth of 128%, compared to the preceding three months.

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costume.com revenue growth for last six months
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OVERVIEW
In October 2025, costume.com generated $22,333 in online sales, significantly below the FASHION AND APPAREL median of $80,524, with a conversion rate of 1.50-2.00%, lagging behind the sector's high of 3.36%. The Average Order Value (AOV) ranged between $100-125, also under the industry's high of $378, while sessions totaled 11,929, far fewer than the median of 33,163 and the leading competitor, shein.com, which boasted an astounding 321,650,758 sessions. Overall, costume.com remains challenged within the competitive landscape of lifestyle and fashion apparel, highlighting areas for improvement in sales, traffic, and conversion rates.
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costume.com competitors

When comparing costume.com to its competitors in October 2025, costume.com falls in the middle in terms of revenue with $22,333. The website had 205 transactions and 11,929 sessions, with an average order value (AOV) between $100-$125 and a conversion rate of 1.50-2.00%. In comparison, thehalloweenspot.com generated $43,856 in revenue with 78 transactions and 3,971 sessions, boasting a higher AOV of $550-$575. Meanwhile, legavenue.com had the highest revenue at $911,087, with 9,767 transactions and 489,052 sessions, but a lower AOV of $75-$100. fantasycostumes.com had $94,094 in revenue with 882 transactions and 67,748 sessions, while halloweenexpress.com led in revenue with $1,295,675, 20,127 transactions, and 1,453,240 sessions, but with a lower AOV of $50-$75. Overall, costume.com's performance aligns closely with its competitors in revenue, AOV, and conversion rate.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
43.9K
Revenue
4K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
911.1K
Revenue
489.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
94.1K
Revenue
67.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
64.5K
Revenue
45.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
1.3M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In October large majority of sales on costume.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on costume.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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