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Jan 2026
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Home/Insights/Retailers/costume.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for costume.comcostume.com

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13.8K
Revenue
Jan 26
8.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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costume.com is an online platform that offers a wide selection of costumes for various occasions. They provide costumes for Halloween, cosplay, themed parties, and other events. Their inventory includes costumes for adults, kids, and pets, encompassing a range of popular and unique characters from movies, TV shows, and pop culture.

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costume.com Annual Revenue and Growth

costume.com's annual sales on its online store amounted to $106.2K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$106.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
costume.com revenue by year

costume.com's monthly revenueOVER TIME
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Over the past three months, costume.com revenue has experienced growth of 4.1%, compared to the preceding three months.

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costume.com revenue growth for last six months
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OVERVIEW
In January 2026, costume.com generated $13,767 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate of 1.50-2.00%, which is also lower than the industry high of 3.1%. The average order value (AOV) ranged from $100-125, while the lifestyle high AOV is $390. The site had 8,082 sessions, starkly contrasted by shein.com's 279,580,739 sessions, with the median for the industry sitting at 38,909. Overall, costume.com appears to be underperforming in several key metrics compared to industry standards.
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costume.com competitors

costume.com, with a revenue of $13,767 from 130 transactions and 8,082 sessions in January 2026, competes with several similar domains in the costume industry. thehalloweenspot.com generated $10,386 in revenue from 19 transactions and 1,739 sessions, boasting a higher average order value (AOV) of $525-550 but a lower conversion rate of 1.00-1.50%. legavenue.com leads the pack with a revenue of $181,637 from 1,823 transactions and 95,628 sessions, with an AOV of $75-100 and a comparable conversion rate of 1.50-2.00%. fantasycostumes.com, chicagocostume.com, and halloweenexpress.com also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rates. Despite the diverse performance metrics among the competitors, costume.com holds its ground with its competitive revenue and conversion rate.

thehalloweenspot.com screenshot
#1 thehalloweenspot.com
10.4K
Revenue
1.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
legavenue.com screenshot
#2 legavenue.com
181.6K
Revenue
95.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
fantasycostumes.com screenshot
#3 fantasycostumes.com
24.6K
Revenue
19.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
chicagocostume.com screenshot
#4 chicagocostume.com
20.8K
Revenue
16.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#5 halloweenexpress.com
41.8K
Revenue
107.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
costume.com vs top market performers
costume.com
top retailers
conversion rate vs average order value for costume.com and its competitors
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Revenue share by device at costume.com

In January large majority of sales on costume.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on costume.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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costume.com channels

Identify top traffic channels that drive growth for costume.comand discover how performance of traffic channels has changed over time.

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costume.com Google Ads spend

Evaluate costume.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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costume.com devices

Review costume.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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costume.com top markets

Explore costume.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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costume.com country & global rank

Assess the ranking of costume.com among other retailers within its primary country and worldwide.

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