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Nov 2025
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Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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356.8K
Revenue
Nov 25
306K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

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haglofs.com Annual Revenue and Growth

haglofs.com's annual sales on its online store amounted to $4.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
haglofs.com revenue by year

haglofs.com's monthly revenueOVER TIME
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Over the past three months, haglofs.com revenue has experienced growth of 96%, compared to the preceding three months.

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haglofs.com revenue growth for last six months
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OVERVIEW
In November 2025, haglofs.com generated online sales revenue of $356,794, significantly above the SPORTS industry median of $89,556, yet far below the leading competitor, garmin.com, at $203,335,992; its conversion rate ranged from 0.00-0.50%, much lower than the high benchmark of 3.31%, while its average order value (AOV) fell between $225-250, below the industry's high of $552; with 306,013 sessions, haglofs.com surpassed the median of 31,405, but remained a fraction of the 57,640,222 sessions seen at dickssportinggoods.com, indicating room for improvement in conversion and engagement.
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haglofs.com competitors

In November 2025, haglofs.com lagged behind its competitors in terms of revenue, with only $356,794 compared to the top performer, salomon.com, which raked in $24,284,660. While Haglofs had a lower number of transactions at 1,542, salomon.com boasted 89,114 transactions. In terms of sessions, haglofs.com had 306,013, falling short of houdinisportswear.com with 137,418 sessions but far behind salomon.com with 5,792,117 sessions. The average order value (AOV) for Haglofs ranged between $225-250, which was similar to hellyhansen.com, but lower than houdinisportswear.com at $275-300 and salomon.com at $250-275. The conversion rate for haglofs.com ranged between 0.00-0.50, trailing behind its competitors, which all had conversion rates between 1.00-2.00.

sportshopen.com screenshot
#1 sportshopen.com
1.5M
Revenue
839.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hellyhansen.com screenshot
#2 hellyhansen.com
17.7M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
fjallraven.com screenshot
#3 fjallraven.com
5.4M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
salomon.com screenshot
#4 salomon.com
24.3M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
houdinisportswear.com screenshot
#5 houdinisportswear.com
474.9K
Revenue
137.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
haglofs.com vs top market performers
haglofs.com
top retailers
conversion rate vs average order value for haglofs.com and its competitors
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Revenue share by device at haglofs.com

In November large majority of sales on haglofs.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on haglofs.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

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haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

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