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Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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176.8K
Revenue
Aug 25
273K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$225-250
AOV
Aug 25
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  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

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haglofs.com Annual Revenue and Growth

haglofs.com's annual sales on its online store amounted to $4.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
haglofs.com revenue by year

haglofs.com's monthly revenueOVER TIME
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Over the past three months, haglofs.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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haglofs.com revenue decline for last six months
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OVERVIEW
In August 2025, haglofs.com, in the SPORTS industry, generated $176,831 in online sales with a conversion rate of 0.00-0.50% and an average order value (AOV) of $225-250. The store received 272,953 sessions, falling below garmin.com with 47,251,662 sessions, and above the median of 32,111 in the same industry. haglofs.com's revenue surpasses the median of $81,949 but falls short of the highest in the category, garmin.com, with $184,578,426. Despite a low conversion rate, haglofs.com maintains a competitive AOV compared to the very high AOV of $542 and a low AOV of $72 in the SPORTS industry.
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haglofs.com competitors

In August 2025, haglofs.com generated $176,831 in revenue from 761 transactions with 272,953 sessions, boasting an average order value (AOV) of $225-$250 and a conversion rate of 0.00-0.50%. When compared to its competitors, haglofs.com falls behind in revenue and transactions, with sportshopen.com leading with $669,813 revenue from 6,531 transactions and 395,195 sessions, offering a lower AOV of $100-$125 but a higher conversion rate of 1.50-2.00%. On the higher end, brands like fjallraven.com and salomon.com outshine haglofs.com significantly in revenue, transactions, and sessions, with fjallraven.com bringing in $4,268,783 revenue from 24,906 transactions and 2,354,813 sessions, and salomon.com raking in an impressive $12,888,657 revenue from 47,691 transactions and 4,602,831 sessions, both having higher AOVs and comparable conversion rates.

sportshopen.com screenshot
#1 sportshopen.com
669.8K
Revenue
395.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hellyhansen.com screenshot
#2 hellyhansen.com
2.9M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
fjallraven.com screenshot
#3 fjallraven.com
4.3M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
salomon.com screenshot
#4 salomon.com
12.9M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
houdinisportswear.com screenshot
#5 houdinisportswear.com
228.9K
Revenue
107.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
haglofs.com vs top market performers
haglofs.com
top retailers
conversion rate vs average order value for haglofs.com and its competitors
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Revenue share by device at haglofs.com

In August large majority of sales on haglofs.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In August large majority of sales on haglofs.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

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haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

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