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Dec 2025
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Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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279.1K
Revenue
Dec 25
292.2K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

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haglofs.com Annual Revenue and Growth

haglofs.com's annual sales on its online store amounted to $4.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
haglofs.com revenue by year

haglofs.com's monthly revenueOVER TIME
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Over the past three months, haglofs.com revenue has experienced growth of 61%, compared to the preceding three months.

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haglofs.com revenue growth for last six months
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OVERVIEW
In December 2025, haglofs.com generated $279,138 in online sales, significantly outperforming the sports industry median of $90,105, yet falling short compared to leading competitor garmin.com’s $197,575,281. The website's conversion rate ranged from 0.00-0.50%, markedly below the industry high of 3.13% and close to the low of 0.69%. Haglofs' average order value (AOV) was between $225-250, under the high AOV of $535 and above the low of $72 in the sector. Additionally, haglofs.com recorded 292,213 sessions, far exceeding the median of 34,350, but dwarfed by the leading 64,737,034 sessions from dickssportinggoods.com.
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haglofs.com competitors

In December 2025, haglofs.com reported a revenue of $279,138 from 1,166 transactions and 292,213 sessions, with an average order value (AOV) of $225-$250 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, haglofs.com falls behind in terms of revenue and transactions. For example, hellyhansen.com had a revenue of $19,561,183 from 78,435 transactions and 3,848,991 sessions, with a higher AOV of $225-$250 and a conversion rate of 2.00-2.50%. Similarly, salomon.com reported a revenue of $24,049,849 from 87,784 transactions and 5,810,342 sessions, with an AOV of $250-$275 and a conversion rate of 1.50-2.00%. While haglofs.com has a competitive AOV and conversion rate, it may need to focus on increasing transactions and revenue to better compete with its counterparts in the industry.

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1M
Revenue
658K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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#2 hellyhansen.com
19.6M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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#3 fjallraven.com
4.8M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
salomon.com screenshot
#4 salomon.com
24M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
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#5 houdinisportswear.com
421.8K
Revenue
169.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
haglofs.com vs top market performers
haglofs.com
top retailers
conversion rate vs average order value for haglofs.com and its competitors
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Revenue share by device at haglofs.com

In December large majority of sales on haglofs.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on haglofs.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

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haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

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