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Jan 2026
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Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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321.2K
Revenue
Jan 26
331.7K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

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haglofs.com Annual Revenue and Growth

haglofs.com's annual sales on its online store amounted to $2.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
haglofs.com revenue by year

haglofs.com's monthly revenueOVER TIME
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Over the past three months, haglofs.com revenue has experienced growth of 34%, compared to the preceding three months.

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haglofs.com revenue growth for last six months
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OVERVIEW
In January 2026, haglofs.com generated $321,242 in online sales, significantly surpassing the sports industry median of $84,141, yet trailing far behind the top competitor, garmin.com, which recorded $201,780,487. The site's conversion rate ranged between 0.00-0.50%, well below the industry high of 3.0% and the low of 0.68%. With an average order value (AOV) of $225-250, haglofs.com also fell short of the industry high AOV of $556 and above the low of $78. The site attracted 331,658 sessions, markedly exceeding the median of 31,579, but still distant from the leading store, dickssportinggoods.com, with 40,123,045 sessions.
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haglofs.com competitors

In January 2026, haglofs.com generated a revenue of $321,242 with 1,397 transactions and 331,658 sessions, resulting in an average order value (AOV) ranging from $225 to $250 and a conversion rate between 0.00% and 0.50%. When compared to its competitors, haglofs.com falls behind in terms of revenue, transactions, and sessions. For example, hellyhansen.com had a revenue of $15,638,797 with 62,580 transactions and 3,798,818 sessions, boasting a similar AOV range of $225 to $250 but a higher conversion rate between 1.50% and 2.00%. While haglofs.com is competitive in terms of AOV, it struggles to match the conversion rates and overall revenue generated by its key competitors like salomon.com and fjallraven.com. Despite its strong AOV, haglofs.com may need to focus on improving its conversion rate to remain competitive in the outdoor apparel market.

sportshopen.com screenshot
#1 sportshopen.com
938.3K
Revenue
567.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hellyhansen.com screenshot
#2 hellyhansen.com
15.6M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
fjallraven.com screenshot
#3 fjallraven.com
4.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
salomon.com screenshot
#4 salomon.com
23.4M
Revenue
7.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
houdinisportswear.com screenshot
#5 houdinisportswear.com
462.7K
Revenue
216.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
haglofs.com vs top market performers
haglofs.com
top retailers
conversion rate vs average order value for haglofs.com and its competitors
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Revenue share by device at haglofs.com

In January large majority of sales on haglofs.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In January large majority of sales on haglofs.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

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haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

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