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Jul 2025
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Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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151.4K
Revenue
241.5K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
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  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

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haglofs.com's revenueOVER TIME
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Over the past three months, haglofs.com revenue has experienced decline of 32%, compared to the preceding three months.

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haglofs.com revenue decline for last six months
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OVERVIEW
haglofs.com's revenue for online sales in the SPORTS industry is $151,355 with a conversion rate of 0.00-0.50% and an AOV of $225-250. It had 241,467 sessions in July 2025, compared to garmin.com's 47,307,199 sessions. The median revenue in the SPORTS is $84,485, the highest revenue is from garmin.com at $184,671,976, the highest conversion rate is 2.9%, the lowest conversion rate is 0.59%, the highest AOV is $547, and the lowest AOV is $79. haglofs.com's performance metrics are competitive within the industry.
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haglofs.com competitors

In July 2025, haglofs.com lagged behind its competitors in terms of revenue and transactions. While Haglofs had a revenue of $151,355 from 647 transactions and 241,467 sessions, its competitors outperformed it significantly. For instance, salomon.com generated $14,592,198 in revenue from 50,669 transactions and 5,362,831 sessions. In terms of average order value (AOV), Haglofs was on par with hellyhansen.com at $225-250, but fjallraven.com and salomon.com had higher AOV ranges at $175-200 and $275-300 respectively. Conversion rates for Haglofs ranged from 0.00-0.50, whereas competitors like sportshopen.com and houdinisportswear.com had higher conversion rates of 1.50-2.00 and 0.50-1.00 respectively. Overall, haglofs.com had room for improvement in revenue generation and conversion rates compared to its competitors in the outdoor apparel industry.

sportshopen.com screenshot
#1 sportshopen.com
590.1K
Revenue
360.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hellyhansen.com screenshot
#2 hellyhansen.com
2.7M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
fjallraven.com screenshot
#3 fjallraven.com
3.5M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
salomon.com screenshot
#4 salomon.com
14.6M
Revenue
5.4M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
houdinisportswear.com screenshot
#5 houdinisportswear.com
222K
Revenue
107.2K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
haglofs.com vs top market performers
haglofs.com
top retailers
conversion rate vs average order value for haglofs.com and its competitors
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Revenue share by device at haglofs.com

In July large majority of sales on haglofs.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on haglofs.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

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haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

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