Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for haglofs.comhaglofs.com

Start benchmarking for free
Sign in with GoogleSign up with Google
247.1K
Revenue
Sep 25
306K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
Loading...
  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

haglofs.com Annual Revenue and Growth

haglofs.com's annual sales on its online store amounted to $4.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
haglofs.com revenue by year

haglofs.com's monthly revenueOVER TIME
View real-time data

Over the past three months, haglofs.com revenue has experienced growth of 41%, compared to the preceding three months.

View real-time data
haglofs.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, haglofs.com generated $247,123 in online sales, significantly exceeding the sports industry median of $77,565, though far behind the leading store, garmin.com, at $183,476,907. The site's conversion rate ranged between 0.00-0.50%, notably lower than the high of 3.05% in the sector, while its average order value (AOV) was $225-250, below the high of $539. With 306,035 sessions, haglofs.com outperformed the median of 30,275 but lagged dramatically behind garmin.com's impressive 47,231,640 sessions, indicating room for improvement in attracting and converting visitors.
Read more

haglofs.com competitors

In September 2025, haglofs.com lagged behind its competitors in terms of revenue, with only $247,123 compared to the highest earner, salomon.com, which brought in $13,199,494. haglofs.com also had a lower number of transactions and sessions compared to most competitors, with only 1,076 transactions and 306,035 sessions. However, haglofs.com had a comparable Average Order Value (AOV) of $225-250 to some of the top-performing competitors like hellyhansen.com and salomon.com. In terms of conversion rate, haglofs.com fell on the lower end with a range of 0.00-0.50, while competitors like sportshopen.com and hellyhansen.com boasted higher rates of 1.50-2.00 and 1.00-1.50 respectively. Despite its lower revenue and transaction numbers, haglofs.com was competitive in terms of AOV but has room for improvement in increasing its conversion rate to better compete with industry leaders.

sportshopen.com screenshot
#1 sportshopen.com
592K
Revenue
350.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hellyhansen.com screenshot
#2 hellyhansen.com
3.7M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
fjallraven.com screenshot
#3 fjallraven.com
4M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
salomon.com screenshot
#4 salomon.com
13.2M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
houdinisportswear.com screenshot
#5 houdinisportswear.com
252K
Revenue
108.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
haglofs.com vs top market performers
haglofs.com
top retailers
conversion rate vs average order value for haglofs.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at haglofs.com

In September large majority of sales on haglofs.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on haglofs.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard