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May 2025
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Home/Insights/Retailers/haglofs.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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131.2K
Revenue
212.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
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  • Main country of store: SWEDEN
  • Website category: SPORTS
  • D2C

Haglöfs.com is an online platform that offers outdoor apparel and equipment for various outdoor activities. They sell a wide range of products, including jackets, pants, shoes, backpacks, and camping gear. The website features clothing and gear designed to withstand challenging conditions, ensuring durability, quality, and performance for outdoor enthusiasts.

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haglofs.com's revenueOVER TIME
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Over the past three months, haglofs.com revenue has experienced decline of 42%, compared to the preceding three months.

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haglofs.com revenue decline for last six months
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OVERVIEW
In May 2025, haglofs.com in the SPORTS industry had a revenue of $131,197, conversion rate of 0.00-0.50%, AOV of $225-250, and 212,632 sessions. The highest revenue in the category was garmin.com with $189,203,870, highest conversion rate of 3.0%, highest AOV of $565, and highest sessions at 47,255,232. The median revenue was $84,330, median sessions were 29,719, and a very low conversion rate was 0.65% and AOV was $79. haglofs.com showed solid performance metrics compared to industry averages in May 2025.
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haglofs.com competitors

In May 2025, haglofs.com generated $131,197 in revenue from 576 transactions with 212,632 sessions. Their Average Order Value (AOV) ranged from $225 to $250, and their conversion rate fell between 0.00% and 0.50%. Comparing these metrics to their competitors, haglofs.com falls behind in terms of revenue, transactions, and sessions. salomon.com leads the pack with $14,917,098 in revenue from 52,577 transactions and 4,502,910 sessions, boasting an AOV of $275-$300 and a conversion rate of 1.00-1.50%. Other competitors such as Houdini Sportswear, Helly Hansen, and Fjällräven also outperform haglofs.com in various metrics like AOV, conversion rate, and revenue. Despite haglofs.com's competitive pricing with an AOV of $225-$250, they may need to focus on increasing their conversion rate and sessions to compete effectively in the market.

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Revenue
489.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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3.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
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AOV
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3.5M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
salomon.com screenshot
#4 salomon.com
14.9M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
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#5 houdinisportswear.com
189.3K
Revenue
77.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
haglofs.com vs top market performers
haglofs.com
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conversion rate vs average order value for haglofs.com and its competitors
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Revenue share by device at haglofs.com

In May large majority of sales on haglofs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on haglofs.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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haglofs.com channels

Identify top traffic channels that drive growth for haglofs.comand discover how performance of traffic channels has changed over time.

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haglofs.com Google Ads spend

Evaluate haglofs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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haglofs.com devices

Review haglofs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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haglofs.com top markets

Explore haglofs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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haglofs.com country & global rank

Assess the ranking of haglofs.com among other retailers within its primary country and worldwide.

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