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Dec 2025
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Home/Insights/Retailers/guessfactory.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.1M
Revenue
Dec 25
790.5K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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GuessFactory.com is an online retail platform offering an assortment of products consisting of apparel, footwear, and accessories for men, women, and children. They provide a wide variety of trendy and fashionable items, maintaining an extensive inventory to meet diverse customer preferences. The website offers a convenient shopping experience, reflecting contemporary style.

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guessfactory.com Annual Revenue and Growth

guessfactory.com's annual sales on its online store amounted to $25.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$25.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
guessfactory.com revenue by year

guessfactory.com's monthly revenueOVER TIME
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Over the past three months, guessfactory.com revenue has experienced growth of 88%, compared to the preceding three months.

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guessfactory.com revenue growth for last six months
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OVERVIEW
In December 2025, guessfactory.com generated $2,105,363 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, with a conversion rate of 2.50-3.00%, just shy of the high of 3.17%. Their average order value (AOV) ranged from $100-125, below the high of $389. With 790,453 sessions, guessfactory.com outperformed the median of 39,789 but fell short compared to shein.com's impressive 304,519,814 sessions, highlighting a strong market position in the competitive landscape, though it remains distant from the top player, macys.com, with revenue of $926,839,757.
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guessfactory.com competitors

In December 2025, guessfactory.com reported a revenue of $2,105,363 with 21,034 transactions and 790,453 sessions. The average order value (AOV) was between $100-125, and the conversion rate ranged from 2.50% to 3.00%. Comparatively, guess.eu outperformed guessfactory.com with a revenue of $12,662,129, 88,159 transactions, and 5,997,641 sessions. Their AOV was higher at $125-150, but the conversion rate was lower at 1.00-1.50%. wardow.com also showed strong performance with a revenue of $11,899,570, 63,797 transactions, and 2,346,542 sessions. Their AOV was between $175-200, and the conversion rate matched guessfactory.com at 2.50-3.00%. houseoffraser.co.uk stood out with the highest revenue of $25,339,603, 275,389 transactions, and 8,433,054 sessions. Their AOV was lower at $75-100, but the conversion rate was higher at 3.00-3.50%.

guess.eu screenshot
#1 guess.eu
12.7M
Revenue
6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
thebay.com screenshot
#2 thebay.com
565.7K
Revenue
187.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
wardow.com screenshot
#3 wardow.com
11.9M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
25.3M
Revenue
8.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
buckle.com screenshot
#5 buckle.com
14.4M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
guessfactory.com vs top market performers
guessfactory.com
top retailers
conversion rate vs average order value for guessfactory.com and its competitors
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Revenue share by device at guessfactory.com

In December large majority of sales on guessfactory.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on guessfactory.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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guessfactory.com channels

Identify top traffic channels that drive growth for guessfactory.comand discover how performance of traffic channels has changed over time.

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guessfactory.com Google Ads spend

Evaluate guessfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guessfactory.com devices

Review guessfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guessfactory.com top markets

Explore guessfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guessfactory.com country & global rank

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