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Nov 2025
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Home/Insights/Retailers/gardenista.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for gardenista.comgardenista.com

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366.1K
Revenue
Nov 25
200.8K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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Gardenista.com is an online platform offering a variety of gardening-related content. Providing information, ideas, and inspiration to home garden enthusiasts, the website features articles about landscape design, plant care, outdoor projects, and garden tours. It serves as a comprehensive resource for all aspects of gardening.

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gardenista.com Annual Revenue and Growth

gardenista.com's annual sales on its online store amounted to $14.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gardenista.com revenue by year

gardenista.com's monthly revenueOVER TIME
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Over the past three months, gardenista.com revenue has experienced decline of 12%, compared to the preceding three months.

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gardenista.com revenue decline for last six months
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OVERVIEW
In November 2025, gardenista.com generated $366,132 in online sales, significantly outperforming the home and garden industry's median revenue of $60,536. With sessions totaling 200,772, it fell short of arborday.org's 509,203 sessions, but far exceeded the median of 17,531. The conversion rate ranged from 0.50% to 1.00%, below the high industry benchmark of 3.65%, while its average order value (AOV) between $225 and $250 was below the high AOV of $304, indicating potential areas for improvement in conversion and customer engagement within the competitive home and garden sector.
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gardenista.com competitors

In November 2025, gardenista.com falls behind its competitors in terms of revenue, with $366,132 in comparison to the top performer, gardeners.com, which rakes in $1,803,768. The number of transactions on gardenista.com is also on the lower end at 1,553, while gardeners.com boasts 10,777 transactions. In terms of sessions, gardenista.com has 200,772, which is surpassed by Costa Farms with 343,064 sessions. The Average Order Value (AOV) for gardenista.com ranges from $225-250, while The Sill has a lower AOV of $125-150. Conversion rates for gardenista.com range from 0.50-1.00, which is lower than White Flower Farm's impressive 3.00-3.50 conversion rate. Overall, while gardenista.com performs decently in some areas, there is room for improvement to compete more effectively with its higher-performing competitors in the gardening and plant care niche.

thesill.com screenshot
#1 thesill.com
711.3K
Revenue
268.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gardeners.com screenshot
#2 gardeners.com
1.8M
Revenue
343.1K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
costafarms.com screenshot
#3 costafarms.com
213K
Revenue
167.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
whiteflowerfarm.com screenshot
#4 whiteflowerfarm.com
1.2M
Revenue
225.5K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
repotme.com screenshot
#5 repotme.com
121K
Revenue
91.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
gardenista.com vs top market performers
gardenista.com
top retailers
conversion rate vs average order value for gardenista.com and its competitors
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Revenue share by device at gardenista.com

In November large majority of sales on gardenista.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on gardenista.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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gardenista.com channels

Identify top traffic channels that drive growth for gardenista.comand discover how performance of traffic channels has changed over time.

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gardenista.com Google Ads spend

Evaluate gardenista.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gardenista.com devices

Review gardenista.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gardenista.com top markets

Explore gardenista.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gardenista.com country & global rank

Assess the ranking of gardenista.com among other retailers within its primary country and worldwide.

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