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Sep 2025
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Home/Insights/Retailers/gardenista.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for gardenista.comgardenista.com

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332.8K
Revenue
Sep 25
248.6K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Gardenista.com is an online platform offering a variety of gardening-related content. Providing information, ideas, and inspiration to home garden enthusiasts, the website features articles about landscape design, plant care, outdoor projects, and garden tours. It serves as a comprehensive resource for all aspects of gardening.

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gardenista.com Annual Revenue and Growth

gardenista.com's annual sales on its online store amounted to $14.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gardenista.com revenue by year

gardenista.com's monthly revenueOVER TIME
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Over the past three months, gardenista.com revenue has experienced decline of 31%, compared to the preceding three months.

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gardenista.com revenue decline for last six months
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OVERVIEW
In September 2025, gardenista.com generated $332,837 in online sales, significantly exceeding the GARDENING median of $67,031, yet falling short of market leader gardenloversclub.com's $1,466,078. The site's conversion rate ranged between 0.50-1.00%, lower than the sector's high of 3.54% and above its low of 1.02%. With an average order value (AOV) between $200-225, gardenista.com performed slightly below the high of $298, and well above the low of $89. It attracted 248,644 sessions, substantially outpacing the median of 23,023 but not close to arborday.org's 602,836 sessions.
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gardenista.com competitors

Compared to its competitors in September 2025, gardenista.com lags behind in terms of revenue, with $332,837 compared to gardeners.com's $1,001,218 and White Flower Farm's $813,596. However, gardenista.com has a respectable number of transactions at 1,485, falling between Costa Farms at 1,701 and The Sill at 4,335. In terms of sessions, gardenista.com is in the middle of the pack with 248,644, trailing behind White Flower Farm at 301,056. The average order value (AOV) for gardenista.com is higher at $200-225 compared to Costa Farms at $100-125. Despite having a lower conversion rate range of 0.50-1.00%, gardenista.com is on par with Costa Farms and Repotme, while gardeners.com and White Flower Farm lead in this category.

thesill.com screenshot
#1 thesill.com
589.3K
Revenue
308.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
gardeners.com screenshot
#2 gardeners.com
1M
Revenue
303.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
costafarms.com screenshot
#3 costafarms.com
195.7K
Revenue
176.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
whiteflowerfarm.com screenshot
#4 whiteflowerfarm.com
813.6K
Revenue
301.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
repotme.com screenshot
#5 repotme.com
114.3K
Revenue
67.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
gardenista.com vs top market performers
gardenista.com
top retailers
conversion rate vs average order value for gardenista.com and its competitors
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Revenue share by device at gardenista.com

In September large majority of sales on gardenista.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on gardenista.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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gardenista.com channels

Identify top traffic channels that drive growth for gardenista.comand discover how performance of traffic channels has changed over time.

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gardenista.com Google Ads spend

Evaluate gardenista.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gardenista.com devices

Review gardenista.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gardenista.com top markets

Explore gardenista.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gardenista.com country & global rank

Assess the ranking of gardenista.com among other retailers within its primary country and worldwide.

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