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Oct 2025
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Home/Insights/Retailers/whiteflowerfarm.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
253.2K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Whiteflowerfarm.com is an online platform that offers a wide range of plants, bulbs, and gardening supplies. The website provides a detailed selection of perennials, annuals, shrubs, trees, and houseplants. Customers can also find gardening tools, accessories, fertilizers, and books related to gardening.

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whiteflowerfarm.com Annual Revenue and Growth

whiteflowerfarm.com's annual sales on its online store amounted to $15.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whiteflowerfarm.com revenue by year

whiteflowerfarm.com's monthly revenueOVER TIME
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Over the past three months, whiteflowerfarm.com revenue has experienced decline of 31%, compared to the preceding three months.

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whiteflowerfarm.com revenue decline for last six months
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OVERVIEW
In October 2025, whiteflowerfarm.com generated $1,053,925 in online sales, significantly exceeding the home and garden industry median of $117,921, with a conversion rate between 3.00-3.50%, just below the sector high of 3.47%. Its average order value (AOV) ranged from $125 to $150, well below the high of $676. The website recorded 253,213 sessions, substantially higher than the median of 30,856, yet far from homedepot.com’s 152,722,965 sessions, which dominates the market with a staggering $1,418,970,899 in revenue, highlighting whiteflowerfarm.com's strong niche presence despite the competitive landscape.
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whiteflowerfarm.com competitors

In October 2025, whiteflowerfarm.com reported a revenue of $1,053,925 with 8,282 transactions and 253,213 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 3.00% and 3.50%. Compared to its competitors, whiteflowerfarm.com fell behind in revenue compared to dutchbulbs.com with $2,954,214, and bluestoneperennials.com with $2,239,872. However, whiteflowerfarm.com had a higher conversion rate than americanmeadows.com and highcountrygardens.com, and a competitive AOV in comparison to dutchgrown.com. While whiteflowerfarm.com may not have the highest revenue among its competitors, it demonstrates a strong conversion rate and a consistent AOV within the industry range.

americanmeadows.com screenshot
#1 americanmeadows.com
1M
Revenue
557.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bluestoneperennials.com screenshot
#2 bluestoneperennials.com
2.2M
Revenue
315.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
highcountrygardens.com screenshot
#3 highcountrygardens.com
806.4K
Revenue
255.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
dutchgrown.com screenshot
#4 dutchgrown.com
264.4K
Revenue
192.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
dutchbulbs.com screenshot
#5 dutchbulbs.com
3M
Revenue
308.9K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
whiteflowerfarm.com vs top market performers
whiteflowerfarm.com
top retailers
conversion rate vs average order value for whiteflowerfarm.com and its competitors
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Revenue share by device at whiteflowerfarm.com

In October large majority of sales on whiteflowerfarm.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on whiteflowerfarm.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whiteflowerfarm.com channels

Identify top traffic channels that drive growth for whiteflowerfarm.comand discover how performance of traffic channels has changed over time.

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whiteflowerfarm.com Google Ads spend

Evaluate whiteflowerfarm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whiteflowerfarm.com devices

Review whiteflowerfarm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whiteflowerfarm.com top markets

Explore whiteflowerfarm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whiteflowerfarm.com country & global rank

Assess the ranking of whiteflowerfarm.com among other retailers within its primary country and worldwide.

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