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Sep 2025
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Home/Insights/Retailers/whiteflowerfarm.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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813.6K
Revenue
Sep 25
301.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Whiteflowerfarm.com is an online platform that offers a wide range of plants, bulbs, and gardening supplies. The website provides a detailed selection of perennials, annuals, shrubs, trees, and houseplants. Customers can also find gardening tools, accessories, fertilizers, and books related to gardening.

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whiteflowerfarm.com Annual Revenue and Growth

whiteflowerfarm.com's annual sales on its online store amounted to $15.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whiteflowerfarm.com revenue by year

whiteflowerfarm.com's monthly revenueOVER TIME
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Over the past three months, whiteflowerfarm.com revenue has experienced decline of 55%, compared to the preceding three months.

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whiteflowerfarm.com revenue decline for last six months
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OVERVIEW
In September 2025, whiteflowerfarm.com achieved impressive online sales revenue of $813,596, significantly exceeding the home and garden industry median of $113,901, despite homedepot.com leading the category with $1,279,366,314. The site maintained a conversion rate between 2.00-2.50%, below the high benchmark of 3.36%, while its average order value (AOV) ranged from $100-125, considerably lower than the category high of $677. With 301,056 sessions, whiteflowerfarm.com outperformed the industry median of 32,433 sessions, indicating strong traffic but suggesting opportunities to enhance conversion rates and AOV.
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whiteflowerfarm.com competitors

In September 2025, whiteflowerfarm.com generated $813,596 in revenue from 6,851 transactions with 301,056 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. In comparison, its competitors exhibit varying levels of success. americanmeadows.com garnered $999,798 in revenue from 6,239 transactions and 736,474 sessions, with an AOV of $150-$175 and a conversion rate of 0.50-1.00%. bluestoneperennials.com outperformed with $2,947,176 in revenue from 18,804 transactions and 416,522 sessions, an AOV of $150-$175, and a high conversion rate of 4.50-5.00%. highcountrygardens.com achieved $981,565 in revenue from 4,998 transactions and 354,608 sessions, with an AOV of $175-$200 and a conversion rate of 1.00-1.50%. dutchgrown.com and dutchbulbs.com also demonstrated strong performance, with dutchbulbs.com boasting the highest AOV of $225-$250.

americanmeadows.com screenshot
#1 americanmeadows.com
999.8K
Revenue
736.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
bluestoneperennials.com screenshot
#2 bluestoneperennials.com
2.9M
Revenue
416.5K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
highcountrygardens.com screenshot
#3 highcountrygardens.com
981.6K
Revenue
354.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dutchgrown.com screenshot
#4 dutchgrown.com
222.5K
Revenue
270.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
dutchbulbs.com screenshot
#5 dutchbulbs.com
2.4M
Revenue
315.8K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
whiteflowerfarm.com vs top market performers
whiteflowerfarm.com
top retailers
conversion rate vs average order value for whiteflowerfarm.com and its competitors
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Revenue share by device at whiteflowerfarm.com

In September large majority of sales on whiteflowerfarm.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whiteflowerfarm.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whiteflowerfarm.com channels

Identify top traffic channels that drive growth for whiteflowerfarm.comand discover how performance of traffic channels has changed over time.

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whiteflowerfarm.com Google Ads spend

Evaluate whiteflowerfarm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whiteflowerfarm.com devices

Review whiteflowerfarm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whiteflowerfarm.com top markets

Explore whiteflowerfarm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whiteflowerfarm.com country & global rank

Assess the ranking of whiteflowerfarm.com among other retailers within its primary country and worldwide.

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