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Dec 2025
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Home/Insights/Retailers/whiteflowerfarm.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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744.2K
Revenue
Dec 25
194.7K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Whiteflowerfarm.com is an online platform that offers a wide range of plants, bulbs, and gardening supplies. The website provides a detailed selection of perennials, annuals, shrubs, trees, and houseplants. Customers can also find gardening tools, accessories, fertilizers, and books related to gardening.

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whiteflowerfarm.com Annual Revenue and Growth

whiteflowerfarm.com's annual sales on its online store amounted to $15.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whiteflowerfarm.com revenue by year

whiteflowerfarm.com's monthly revenueOVER TIME
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Over the past three months, whiteflowerfarm.com revenue has experienced growth of 30%, compared to the preceding three months.

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whiteflowerfarm.com revenue growth for last six months
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OVERVIEW
In December 2025, whiteflowerfarm.com, operating in the home and garden sector, achieved impressive online sales revenue of $744,178, significantly above the industry median of $114,229. With a conversion rate of 2.50-3.00%, it remains competitive, though slightly below the sector high of 3.32%. The average order value (AOV) ranged between $150-175, well below the category's peak of $667. Garnering 194,740 sessions, whiteflowerfarm.com outperformed the median of 33,723, highlighting its strong market presence despite the dominance of homedepot.com with revenue nearing $1.5 billion and over 141 million sessions.
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whiteflowerfarm.com competitors

In December 2025, whiteflowerfarm.com generated a revenue of $744,178 from 4,916 transactions and 194,740 sessions, with an average order value (AOV) ranging between $150-175 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, it is evident that White Flower Farm performs moderately well. For example, bluestoneperennials.com outperformed whiteflowerfarm.com significantly with a revenue of $2,359,673 from 14,207 transactions and 315,114 sessions, an AOV of $150-175, and a conversion rate of 4.50-5.00%. On the other hand, americanmeadows.com, highcountrygardens.com, dutchgrown.com, and dutchbulbs.com all had varying levels of performance compared to whiteflowerfarm.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, while whiteflowerfarm.com may not be the top performer in the market, it holds its own against its competitors.

americanmeadows.com screenshot
#1 americanmeadows.com
240.6K
Revenue
166K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
bluestoneperennials.com screenshot
#2 bluestoneperennials.com
2.4M
Revenue
315.1K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
highcountrygardens.com screenshot
#3 highcountrygardens.com
376.3K
Revenue
121.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
dutchgrown.com screenshot
#4 dutchgrown.com
135.4K
Revenue
138.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
dutchbulbs.com screenshot
#5 dutchbulbs.com
1.2M
Revenue
114K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
whiteflowerfarm.com vs top market performers
whiteflowerfarm.com
top retailers
conversion rate vs average order value for whiteflowerfarm.com and its competitors
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Revenue share by device at whiteflowerfarm.com

In December large majority of sales on whiteflowerfarm.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on whiteflowerfarm.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whiteflowerfarm.com channels

Identify top traffic channels that drive growth for whiteflowerfarm.comand discover how performance of traffic channels has changed over time.

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whiteflowerfarm.com Google Ads spend

Evaluate whiteflowerfarm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whiteflowerfarm.com devices

Review whiteflowerfarm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whiteflowerfarm.com top markets

Explore whiteflowerfarm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whiteflowerfarm.com country & global rank

Assess the ranking of whiteflowerfarm.com among other retailers within its primary country and worldwide.

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