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Nov 2025
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Home/Insights/Retailers/whiteflowerfarm.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
225.5K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Whiteflowerfarm.com is an online platform that offers a wide range of plants, bulbs, and gardening supplies. The website provides a detailed selection of perennials, annuals, shrubs, trees, and houseplants. Customers can also find gardening tools, accessories, fertilizers, and books related to gardening.

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whiteflowerfarm.com Annual Revenue and Growth

whiteflowerfarm.com's annual sales on its online store amounted to $15.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whiteflowerfarm.com revenue by year

whiteflowerfarm.com's monthly revenueOVER TIME
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Over the past three months, whiteflowerfarm.com revenue has experienced growth of 23%, compared to the preceding three months.

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whiteflowerfarm.com revenue growth for last six months
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OVERVIEW
In November 2025, whiteflowerfarm.com generated $1,186,054 in online sales, significantly surpassing the home_and_garden median of $122,040, yet far behind industry leader homedepot.com at $1.6 billion. The site achieved a conversion rate of 3.00-3.50%, close to the high benchmark of 3.53%, while its average order value (AOV) ranged from $150 to $175, well below the high of $672. With 225,508 sessions, whiteflowerfarm.com also outperformed the median of 32,500 sessions in the category but lagged significantly behind homedepot.com's staggering 171,906,089 sessions.
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whiteflowerfarm.com competitors

In November 2025, whiteflowerfarm.com generated a revenue of $1,186,054 from 7,655 transactions and 225,508 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 3.00-3.50%. In comparison, its competitors displayed varying levels of performance. For example, bluestoneperennials.com outperformed whiteflowerfarm.com with a revenue of $2,145,085 from 12,762 transactions and 290,804 sessions, boasting a higher conversion rate of 4.00-4.50%. Conversely, americanmeadows.com had a lower revenue of $462,877 from 2,851 transactions and 256,991 sessions, with a conversion rate of 1.00-1.50%. Other competitors like highcountrygardens.com, dutchgrown.com, and dutchbulbs.com also showcased different revenue figures, transaction numbers, sessions, AOV, and conversion rates compared to whiteflowerfarm.com in the gardening and flower industry.

americanmeadows.com screenshot
#1 americanmeadows.com
462.9K
Revenue
257K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bluestoneperennials.com screenshot
#2 bluestoneperennials.com
2.1M
Revenue
290.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
highcountrygardens.com screenshot
#3 highcountrygardens.com
404.2K
Revenue
148.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
dutchgrown.com screenshot
#4 dutchgrown.com
244.8K
Revenue
229.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
dutchbulbs.com screenshot
#5 dutchbulbs.com
1.9M
Revenue
160.4K
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
whiteflowerfarm.com vs top market performers
whiteflowerfarm.com
top retailers
conversion rate vs average order value for whiteflowerfarm.com and its competitors
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Revenue share by device at whiteflowerfarm.com

In November large majority of sales on whiteflowerfarm.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on whiteflowerfarm.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whiteflowerfarm.com channels

Identify top traffic channels that drive growth for whiteflowerfarm.comand discover how performance of traffic channels has changed over time.

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whiteflowerfarm.com Google Ads spend

Evaluate whiteflowerfarm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whiteflowerfarm.com devices

Review whiteflowerfarm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whiteflowerfarm.com top markets

Explore whiteflowerfarm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whiteflowerfarm.com country & global rank

Assess the ranking of whiteflowerfarm.com among other retailers within its primary country and worldwide.

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