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Sep 2025
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Home/Insights/Retailers/thesill.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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589.3K
Revenue
Sep 25
308.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

TheSill.com is an online platform selling a variety of houseplants, botanical goods, and accessories. It offers a range of plants suitable for different lifestyles and environments, aiming to provide customers with opportunities to add greenery to their living spaces. The website prioritizes shipping healthy plants to customers across the United States.

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thesill.com Annual Revenue and Growth

thesill.com's annual sales on its online store amounted to $11.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thesill.com revenue by year

thesill.com's monthly revenueOVER TIME
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Over the past three months, thesill.com revenue has experienced decline of 12%, compared to the preceding three months.

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thesill.com revenue decline for last six months
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OVERVIEW
In September 2025, thesill.com, operating in the home_and_garden sector, generated online sales revenue of $589,266, significantly exceeding the median of $113,901, yet still far below the industry leader, homedepot.com, at $1,279,366,314. With a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 3.36% but above the low of 0.64%. The average order value (AOV) ranged between $125-150, notably lower than the sector high of $677. Additionally, thesill.com recorded 308,368 sessions, far surpassing the median of 32,433, though dwarfed by homedepot.com’s 148,597,767 sessions.
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thesill.com competitors

In September 2025, thesill.com outperformed some of its competitors in terms of revenue and sessions, but fell behind in other metrics. bloomscape.com had a lower revenue of $244,361 compared to thesill.com's $589,266, but had a higher Average Order Value (AOV) of $175-200. livelyroot.com generated $427,642 in revenue with a higher conversion rate of 1.50-2.00 compared to thesill.com's 1.00-1.50. leonandgeorge.com had significantly lower revenue at $61,257 with a high AOV of $500-525, showcasing a niche market. costafarms.com and houseplantshop.com had similar revenue figures to thesill.com but varied in AOV and conversion rates. Overall, thesill.com maintained a competitive position in the market with a balance of revenue, sessions, AOV, and conversion rate.

bloomscape.com screenshot
#1 bloomscape.com
244.4K
Revenue
176K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
livelyroot.com screenshot
#2 livelyroot.com
427.6K
Revenue
200.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
leonandgeorge.com screenshot
#3 leonandgeorge.com
61.3K
Revenue
41.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
costafarms.com screenshot
#4 costafarms.com
195.7K
Revenue
176.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
houseplantshop.com screenshot
#5 houseplantshop.com
84.5K
Revenue
51.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
thesill.com vs top market performers
thesill.com
top retailers
conversion rate vs average order value for thesill.com and its competitors
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Revenue share by device at thesill.com

In September large majority of sales on thesill.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thesill.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thesill.com channels

Identify top traffic channels that drive growth for thesill.comand discover how performance of traffic channels has changed over time.

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thesill.com Google Ads spend

Evaluate thesill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thesill.com devices

Review thesill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thesill.com top markets

Explore thesill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thesill.com country & global rank

Assess the ranking of thesill.com among other retailers within its primary country and worldwide.

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