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Nov 2025
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Home/Insights/Retailers/fillaree.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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16.9K
Revenue
Nov 25
3K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Fillaree.com is an online platform that focuses on sustainable and eco-friendly products for personal care. They offer a range of refillable and eco-conscious options for items like soaps, cleaning supplies, and bath products. Customers can easily browse and purchase these planet-friendly alternatives on their website.

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fillaree.com's monthly revenueOVER TIME
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Over the past three months, fillaree.com revenue has experienced decline of 58%, compared to the preceding three months.

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fillaree.com revenue decline for last six months
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OVERVIEW
In November 2025, fillaree.com generated $16,940 in online sales with a conversion rate of 4.50-5.00%, slightly below the industry high of 5.32%. Its average order value (AOV) ranged from $100-125, well below the sector's high of $204. The site recorded 3,018 sessions, significantly lower than the median of 19,748 in the BEAUTY AND COSMETICS sector, dominated by ulta.com with a staggering $145,643,880 in revenue. Despite challenges, fillaree.com maintains a respectable conversion rate and AOV, indicating potential for growth within a competitive market.
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fillaree.com competitors

In November 2025, fillaree.com generated a revenue of $16,940 with 145 transactions and 3,018 sessions, resulting in an Average Order Value (AOV) of $100-125 and a conversion rate of 4.50-5.00%. Compared to its competitors, fillaree.com falls behind in revenue when looking at bathingculture.com, which generated $37,730 with 328 transactions and 12,475 sessions. However, fillaree.com outperforms brightblackcandles.com in terms of revenue, as they generated $19,648 with 397 transactions and 8,016 sessions. Both competitors have a similar AOV range to fillaree.com, but the conversion rates vary. Overall, fillaree.com shows a strong performance in terms of conversion rate when compared to brightblackcandles.com, but lags behind in revenue when compared to bathingculture.com.

bathingculture.com screenshot
#1 bathingculture.com
37.7K
Revenue
12.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
brightblackcandles.com screenshot
#2 brightblackcandles.com
19.6K
Revenue
8K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
fillaree.com vs top market performers
fillaree.com
top retailers
conversion rate vs average order value for fillaree.com and its competitors
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Revenue share by device at fillaree.com

In November large majority of sales on fillaree.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fillaree.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fillaree.com channels

Identify top traffic channels that drive growth for fillaree.comand discover how performance of traffic channels has changed over time.

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fillaree.com Google Ads spend

Evaluate fillaree.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fillaree.com devices

Review fillaree.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fillaree.com top markets

Explore fillaree.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fillaree.com country & global rank

Assess the ranking of fillaree.com among other retailers within its primary country and worldwide.

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