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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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21.4K
Revenue
Dec 25
8.7K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Fatco.com is a website that offers a range of personal care products made from organic and natural ingredients. They sell items like skincare products, deodorants, and tinted moisturizers. The website aims to provide customers with high-quality, primal and paleo-friendly goods that are globally sourced and produced.

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fatco.com Annual Revenue and Growth

fatco.com's annual sales on its online store amounted to $441K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$441K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fatco.com revenue by year

fatco.com's monthly revenueOVER TIME
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Over the past three months, fatco.com revenue has experienced decline of 16%, compared to the preceding three months.

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fatco.com revenue decline for last six months
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OVERVIEW
In December 2025, fatco.com reported online sales revenue of $21,400, significantly below the BEAUTY AND COSMETICS median of $53,444, while the highest competitor, ulta.com, amassed $152,769,917. With a conversion rate between 3.50-4.00%, fatco.com is performing just shy of the high benchmark of 4.87%. Its average order value (AOV) ranges from $50-75, below the top AOV of $191 but above the low of $45. Additionally, fatco.com attracted 8,746 sessions, markedly lower than the median of 23,270 in its industry, revealing room for growth in traffic and overall performance.
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fatco.com competitors

When comparing fatco.com to its competitors in the health and beauty industry in December 2025, several insights emerge. fatco.com generated a revenue of $21,400 from 323 transactions and 8,746 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. In contrast, buffalogalgrassfed.com had lower revenue at $5,462 with 113 transactions and 2,591 sessions, but a slightly higher conversion rate of 4.00-4.50%. vintagetradition.com outperformed fatco.com in revenue with $29,086, 788 transactions, and 16,096 sessions, along with a higher conversion rate of 4.50-5.00%. toupsandco.com excelled in revenue with $373,295 from 5,490 transactions and 146,869 sessions, sharing a similar AOV and conversion rate to fatco.com. piperwai.com and wonderlabs.com also presented varying performance metrics compared to fatco.com, indicating the diversity and competition within the industry.

buffalogalgrassfed.com screenshot
#1 buffalogalgrassfed.com
5.5K
Revenue
2.6K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
vintagetradition.com screenshot
#2 vintagetradition.com
29.1K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
toupsandco.com screenshot
#3 toupsandco.com
373.3K
Revenue
146.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
piperwai.com screenshot
#4 piperwai.com
31.7K
Revenue
7.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
wonderlabs.com screenshot
#5 wonderlabs.com
38.5K
Revenue
24.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
fatco.com vs top market performers
fatco.com
top retailers
conversion rate vs average order value for fatco.com and its competitors
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Revenue share by device at fatco.com

In December large majority of sales on fatco.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on fatco.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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fatco.com channels

Identify top traffic channels that drive growth for fatco.comand discover how performance of traffic channels has changed over time.

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fatco.com Google Ads spend

Evaluate fatco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fatco.com devices

Review fatco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fatco.com top markets

Explore fatco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fatco.com country & global rank

Assess the ranking of fatco.com among other retailers within its primary country and worldwide.

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