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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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36.1K
Revenue
12.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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Fatco.com is a website that offers a range of personal care products made from organic and natural ingredients. They sell items like skincare products, deodorants, and tinted moisturizers. The website aims to provide customers with high-quality, primal and paleo-friendly goods that are globally sourced and produced.

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fatco.com's revenueOVER TIME
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Over the past three months, fatco.com revenue has experienced growth of 22%, compared to the preceding three months.

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fatco.com revenue growth for last six months
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OVERVIEW
In May 2025, fatco.com in the BEAUTY AND COSMETICS industry had online sales revenue of $36,090 (median $46,882) with a conversion rate of 3.00-3.50% (industry range: 1.17-4.51%) and an AOV of $75-100 (industry range: $53-$213). The site received 12,624 sessions (median: 19,997), while the highest sessions were 38,510,361 from sephora.com. ulta.com led in revenue with $96,002,620.
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fatco.com competitors

In May 2025, fatco.com, with a revenue of $36,090 from 420 transactions and 12,624 sessions, has an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing it to its competitors, piperwai.com stands out with a higher revenue of $49,897 from 347 transactions and 9,734 sessions, with an AOV of $125-150 and a conversion rate of 3.50-4.00%. toupsandco.com has the highest revenue of $272,155 from 3,586 transactions and 109,239 sessions, similar AOV to fatco.com, and the same conversion rate. vintagetradition.com and buffalogalgrassfed.com have lower revenues, transactions, and sessions compared to fatco.com, while wonderlabs.com has a higher revenue of $66,108 with more transactions and sessions but a lower conversion rate. Overall, fatco.com falls within the competitive range but could work on improving its metrics to match up with the top performers like piperwai.com and toupsandco.com.

buffalogalgrassfed.com screenshot
#1 buffalogalgrassfed.com
9.4K
Revenue
5.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vintagetradition.com screenshot
#2 vintagetradition.com
24.3K
Revenue
14.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
toupsandco.com screenshot
#3 toupsandco.com
272.2K
Revenue
109.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
piperwai.com screenshot
#4 piperwai.com
49.9K
Revenue
9.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wonderlabs.com screenshot
#5 wonderlabs.com
66.1K
Revenue
34.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
fatco.com vs top market performers
fatco.com
top retailers
conversion rate vs average order value for fatco.com and its competitors
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Revenue share by device at fatco.com

In May large majority of sales on fatco.com, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.

In May large majority of sales on fatco.com, 62% was finalized on mobile devices, with 38% of sales coming from desktop devices.
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brands overtime comparison

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fatco.com channels

Identify top traffic channels that drive growth for fatco.comand discover how performance of traffic channels has changed over time.

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fatco.com Google Ads spend

Evaluate fatco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fatco.com devices

Review fatco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fatco.com top markets

Explore fatco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fatco.com country & global rank

Assess the ranking of fatco.com among other retailers within its primary country and worldwide.

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