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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

esalon.de

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19.8K

Revenue

14.9K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

Main country of store: GERMANY
Website category: FASHION AND APPAREL

Esalon.de is an e-commerce platform that specializes in selling hair care and coloring products online. The website offers a variety of hair care items, including shampoos, conditioners, styling products, and hair color kits. Customers can conveniently purchase these products from the comfort of their homes.

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esalon.de's revenueOVER TIME
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Over the past three months, esalon.de revenue has experienced growth of 22%, compared to the preceding three months.

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esalon.de revenue growth for last six months

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OVERVIEW

In May 2025, esalon.de, in the FASHION AND APPAREL industry, had a revenue of $19,841 with a median of $81,783, while the top store, shein.com, reached $731,622,726. The conversion rate for esalon.de was 2.50-3.00%, compared to a high of 3.09% and a low of 0.67% in the industry. esalon.de's average order value (AOV) ranged from $50-75, whereas the highest AOV was $415 and the lowest was $82. The number of sessions for esalon.de was 14,917, much lower than shein.com's 224,142,058 and the industry's median of 33,223.

esalon.de competitors

In May 2025, esalon.de lags behind its competitors in terms of revenue, transactions, sessions, Average Order Value (AOV), and conversion rate. While esalon.de generated a revenue of 19,841 euros from 375 transactions and 14,917 sessions with an AOV of 50-75 euros and a conversion rate of 2.50-3.00%, esalon.com outperformed significantly with a revenue of 2,414,561 euros from 15,229 transactions and 448,376 sessions, boasting an AOV of 150-175 euros and a conversion rate of 3.00-3.50%. Similarly, ikoohair.com also surpassed esalon.de with a revenue of 3,398 euros from 29 transactions and 2,301 sessions, featuring an AOV of 100-125 euros and a conversion rate of 1.00-1.50%. This comparison highlights the areas where esalon.de has room for improvement to compete effectively in the market.

#1 ikoohair.com

3.4K

Revenue

2.3K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#2 wella.com

715.5K

Revenue

811.9K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#3 esalon.com

2.4M

Revenue

448.4K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

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TOP MARKET PERFORMERSby revenue

esalon.de vs top market performers

esalon.de

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Revenue share by device at esalon.de

In May large majority of sales on esalon.de, 75% was finalized on mobile devices, with 25% of sales coming from desktop devices.

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esalon.de channels

Identify top traffic channels that drive growth for esalon.deand discover how performance of traffic channels has changed over time.

esalon.de Google Ads spend

Evaluate esalon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

esalon.de devices

Review esalon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

esalon.de top markets

Explore esalon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.