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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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24.6K
Revenue
18.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Esalon.de is an e-commerce platform that specializes in selling hair care and coloring products online. The website offers a variety of hair care items, including shampoos, conditioners, styling products, and hair color kits. Customers can conveniently purchase these products from the comfort of their homes.

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esalon.de's revenueOVER TIME
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Over the past three months, esalon.de revenue has experienced decline of 68%, compared to the preceding three months.

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esalon.de revenue decline for last six months
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OVERVIEW
In July 2025, esalon.de, a FASHION AND APPAREL website, generated $24,637 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The store had 18,683 sessions, significantly lower than the highest in the category (294,721,604 by shein.com) and below the median of 36,317. Compared to other industry players, esalon.de's performance metrics are lower, with shein.com leading in revenue with $817,680,251, a conversion rate of 2.96%, and an AOV of $402. esalon.de's metrics fall below the industry median, suggesting opportunities for growth and improvement.
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esalon.de competitors

In July 2025, esalon.de generated €24,637 in revenue from 460 transactions with 18,683 sessions, resulting in an average order value (AOV) of €50-75 and a conversion rate of 2.00-2.50%. In comparison, ikoohair.com only brought in €332 from 2 transactions and 192 sessions, with a higher AOV of €125-150 but a lower conversion rate of 1.00-1.50%. On the other hand, esalon.com outperformed esalon.de significantly, with revenue of €2,199,210 from 13,825 transactions and 458,734 sessions. esalon.com also had a higher AOV of €150-175 and a better conversion rate of 3.00-3.50%. Overall, while esalon.de lags behind esalon.com in terms of revenue, transactions, sessions, AOV, and conversion rate, it still outperforms ikoohair.com in most metrics, showcasing its competitiveness in the online haircare industry.

ikoohair.com screenshot
#1 ikoohair.com
331.6
Revenue
191.8
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wella.com screenshot
#2 wella.com
625.2K
Revenue
721.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esalon.com screenshot
#3 esalon.com
2.2M
Revenue
458.7K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
esalon.de vs top market performers
esalon.de
top retailers
conversion rate vs average order value for esalon.de and its competitors
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Revenue share by device at esalon.de

In July large majority of sales on esalon.de, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.4% of sales coming from desktop devices.

In July large majority of sales on esalon.de, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.4% of sales coming from desktop devices.
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esalon.de channels

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esalon.de Google Ads spend

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esalon.de devices

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esalon.de top markets

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esalon.de country & global rank

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