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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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27K
Revenue
Nov 25
20.1K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Esalon.de is an e-commerce platform that specializes in selling hair care and coloring products online. The website offers a variety of hair care items, including shampoos, conditioners, styling products, and hair color kits. Customers can conveniently purchase these products from the comfort of their homes.

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esalon.de Annual Revenue and Growth

esalon.de's annual sales on its online store amounted to $1.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
esalon.de revenue by year

esalon.de's monthly revenueOVER TIME
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Over the past three months, esalon.de revenue has experienced growth of 118%, compared to the preceding three months.

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esalon.de revenue growth for last six months
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OVERVIEW
In November 2025, esalon.de, operating in the lifestyle/fashion and apparel industry, generated online sales revenue of $27,033, significantly lower than the median of $93,064; its conversion rate of 2.50-3.00% is just below the high benchmark of 3.37%, while its average order value (AOV) ranges from $25-50, far below the high of $375; with 20,065 sessions, esalon.de also trails the median of 36,492 in the category, highlighting room for growth in a competitive market dominated by shein.com with revenue of $916,157,774 and sessions of 342,497,064.
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esalon.de competitors

In November 2025, esalon.de had a revenue of 27,033 with 559 transactions and 20,065 sessions, resulting in an average order value (AOV) of 25-50 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, ikoohair.com had a significantly lower revenue of 400 with only 3 transactions and 182 sessions, an AOV of 150-175, and a conversion rate of 1.00-1.50%. On the other hand, esalon.com outperformed esalon.de with a revenue of 1,901,644, 12,639 transactions, and 289,759 sessions, an AOV of 150-175, and a conversion rate of 4.00-4.50%. This indicates that while esalon.de may not have the highest revenue, it maintains a solid conversion rate and AOV compared to some competitors.

ikoohair.com screenshot
#1 ikoohair.com
400.2
Revenue
181.9
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wella.com screenshot
#2 wella.com
585.9K
Revenue
649.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
esalon.com screenshot
#3 esalon.com
1.9M
Revenue
289.8K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
esalon.de vs top market performers
esalon.de
top retailers
conversion rate vs average order value for esalon.de and its competitors
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Revenue share by device at esalon.de

In November large majority of sales on esalon.de, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.3% of sales coming from desktop devices.

In November large majority of sales on esalon.de, 95% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 5.3% of sales coming from desktop devices.
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esalon.de channels

Identify top traffic channels that drive growth for esalon.deand discover how performance of traffic channels has changed over time.

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esalon.de Google Ads spend

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esalon.de devices

Review esalon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esalon.de top markets

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esalon.de country & global rank

Assess the ranking of esalon.de among other retailers within its primary country and worldwide.

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