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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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573.6K
Revenue
66.2K
Sessions
2.5-3.0%
Conversion rate
$325-350
Average order value
Online only revenue for diversdirect.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

DiversDirect.com is a website that offers a wide range of diving equipment and gear. They sell products such as wetsuits, dive masks, fins, snorkels, scuba tanks, underwater cameras, and dive accessories. The site also provides diving resources, articles, and recommendations for divers of all levels of experience.

diversdirect.com’s revenueOVER TIME
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Over the past three months, diversdirect.com revenue has experienced decline of 4.5%, compared to the preceding three months.

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diversdirect.com revenue decline for last six months
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OVERVIEW
diversdirect.com in the SPORTS industry had a revenue of $573,568, conversion rate of 2.50-3.00%, AOV of $325-350, and 66,224 sessions in April 2024. Compared to the industry median revenue of $130,020, diversdirect.com performed well. However, it lags behind the top performer garmin.com with revenue of $151,902,366 and the highest sessions recorded by dickssportinggoods.com at 41,572,493. With a conversion rate within the industry average and an AOV above the median, diversdirect.com shows potential for growth in the competitive SPORTS market.
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diversdirect.com competitors

In comparing diversdirect.com to its competitors, diversdirect.com falls in the middle in terms of revenue, with $573,568 in April 2024. houseofscuba.com has the lowest revenue at $212,716, while scuba.com has the highest at $1,482,896. diversdirect.com has 1,703 transactions and 66,224 sessions, which is lower than divers-supply.com with 2,617 transactions and 123,317 sessions. However, diversdirect.com has a higher average order value (AOV) ranging from $325 to $350 compared to dipndive.com with an AOV of $175 to $200. In terms of conversion rate, diversdirect.com sits in the middle at 2.50-3.00%, with scuba.com also at 1.50-2.00%, while dipndive.com has the lowest conversion rate at 0.50-1.00%. Overall, diversdirect.com competes well with its competitors in revenue and AOV, but could improve its transaction numbers and conversion rate to be more competitive.

#1 divers-supply.com
889.6K
Revenue
123.3K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
#2 houseofscuba.com
212.7K
Revenue
61.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 scuba.com
1.5M
Revenue
320K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#4 dipndive.com
154.3K
Revenue
119.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
#5 aqualung.com
137.6K
Revenue
55.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
diversdirect.com vs top market performers
diversdirect.com
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conversion rate vs average order value for diversdirect.com and its competitors
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diversdirect.com channels

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diversdirect.com Google Ads spend

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diversdirect.com devices

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diversdirect.com top markets

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diversdirect.com country & global rank

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