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Sep 2025
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Home/Insights/Retailers/devilnight.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for devilnight.co.ukdevilnight.co.uk

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77.7K
Revenue
Sep 25
37K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Devilnight.co.uk is a website that sells gothic and alternative fashion apparel and accessories. Their product range includes clothing items like dresses, tops, and jackets, as well as a variety of accessories like jewelry, footwear, and hats. They provide a wide selection of unique and edgy fashion choices for their customers.

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devilnight.co.uk Annual Revenue and Growth

devilnight.co.uk's annual sales on its online store amounted to $1.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
devilnight.co.uk revenue by year

devilnight.co.uk's monthly revenueOVER TIME
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Over the past three months, devilnight.co.uk revenue has experienced decline of 17%, compared to the preceding three months.

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devilnight.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, devilnight.co.uk generated $77,739 in online sales, surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate between 1.00-1.50%, slightly below the high of 3.2%. The average order value (AOV) ranged from $175-200, considerably lower than the category's high of $382. The site attracted 37,002 sessions, which is above the median of 34,221, yet far from shein.com's leading 297,137,690 sessions. Overall, devilnight.co.uk performed well in sales and engagement, showcasing competitive strengths in its niche.
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devilnight.co.uk competitors

In September 2025, devilnight.co.uk generated a revenue of £77,739 with 421 transactions and 37,002 sessions, boasting an average order value (AOV) of £175-200 and a conversion rate of 1.00-1.50%. In comparison, kinkyangel.co.uk outperformed devilnight.co.uk with a revenue of £187,317 from 1,621 transactions and 60,414 sessions, with an AOV of £100-125 and a higher conversion rate of 2.50-3.00%. Similarly, katesclothing.co.uk recorded a revenue of £94,056 from 1,597 transactions and 49,054 sessions, with an AOV of £50-75 and a conversion rate of 3.00-3.50%. devilnight.co.uk lagged behind killstar.com, which had a revenue of £1,597,904 from 16,896 transactions and 1,566,987 sessions, with an AOV of £75-100 and a comparable conversion rate of 1.00-1.50%. While devilnight.co.uk fell short in terms of revenue and sessions compared to some competitors, its AOV and conversion rate were competitive in the market.

kinkyangel.co.uk screenshot
#1 kinkyangel.co.uk
187.3K
Revenue
60.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
katesclothing.co.uk screenshot
#2 katesclothing.co.uk
94.1K
Revenue
49.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
killstar.com screenshot
#3 killstar.com
1.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
cocomelody.com screenshot
#4 cocomelody.com
110.2K
Revenue
183.7K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
rebelsmarket.com screenshot
#5 rebelsmarket.com
8.9K
Revenue
23.4K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
devilnight.co.uk vs top market performers
devilnight.co.uk
top retailers
conversion rate vs average order value for devilnight.co.uk and its competitors
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Revenue share by device at devilnight.co.uk

In September large majority of sales on devilnight.co.uk, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on devilnight.co.uk, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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devilnight.co.uk channels

Identify top traffic channels that drive growth for devilnight.co.ukand discover how performance of traffic channels has changed over time.

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devilnight.co.uk Google Ads spend

Evaluate devilnight.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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devilnight.co.uk devices

Review devilnight.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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devilnight.co.uk top markets

Explore devilnight.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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devilnight.co.uk country & global rank

Assess the ranking of devilnight.co.uk among other retailers within its primary country and worldwide.

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