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Jul 2025
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Home/Insights/Retailers/devilnight.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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64.9K
Revenue
35.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Devilnight.co.uk is a website that sells gothic and alternative fashion apparel and accessories. Their product range includes clothing items like dresses, tops, and jackets, as well as a variety of accessories like jewelry, footwear, and hats. They provide a wide selection of unique and edgy fashion choices for their customers.

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devilnight.co.uk's revenueOVER TIME
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Over the past three months, devilnight.co.uk revenue has experienced decline of 25%, compared to the preceding three months.

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devilnight.co.uk revenue decline for last six months
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OVERVIEW
devilnight.co.uk's revenue for online sales in July 2025 was $64,878, with a conversion rate of 0.50-1.00% and an AOV of $175-200. The store had 35,434 sessions, falling below the median sessions for the FASHION AND APPAREL industry. Comparatively, the largest online store in the industry, shein.com, generated $817,680,251 in revenue with a conversion rate of 2.96% and an AOV of $402. Despite devilnight.co.uk's lower metrics, it still maintains a presence within the competitive market, though there is room for improvement to better align with industry standards.
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devilnight.co.uk competitors

In July 2025, devilnight.co.uk had a revenue of £64,878 from 330 transactions and 35,434 sessions, with an average order value (AOV) ranging from £175 to £200 and a conversion rate between 0.50% to 1.00%. When comparing devilnight.co.uk to its competitors, kinkyangel.co.uk stood out with a revenue of £201,586 from 1,444 transactions and 60,529 sessions, boasting an AOV of £125 to £150 and a high conversion rate of 2.00% to 2.50%. On the other hand, killstar.com had a significantly higher revenue of £1,566,462 from 15,658 transactions and 1,556,085 sessions, with an AOV of £100 to £125 and a conversion rate between 1.00% to 1.50%. Overall, devilnight.co.uk falls in the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate in July 2025.

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201.6K
Revenue
60.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
katesclothing.co.uk screenshot
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72.9K
Revenue
30.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
killstar.com screenshot
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1.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Revenue
151.6K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
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12.7K
Revenue
37.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
devilnight.co.uk vs top market performers
devilnight.co.uk
top retailers
conversion rate vs average order value for devilnight.co.uk and its competitors
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Revenue share by device at devilnight.co.uk

In July large majority of sales on devilnight.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on devilnight.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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devilnight.co.uk channels

Identify top traffic channels that drive growth for devilnight.co.ukand discover how performance of traffic channels has changed over time.

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devilnight.co.uk Google Ads spend

Evaluate devilnight.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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devilnight.co.uk devices

Review devilnight.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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devilnight.co.uk top markets

Explore devilnight.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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devilnight.co.uk country & global rank

Assess the ranking of devilnight.co.uk among other retailers within its primary country and worldwide.

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