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Oct 2025
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Home/Insights/Retailers/cotopaxi.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.5M
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Cotopaxi.com is an online platform that offers outdoor gear and clothing. The website showcases a range of products, including backpacks, jackets, sleeping bags, and accessories. They prioritize sustainable manufacturing practices and aim to make a positive social impact by supporting various humanitarian causes through their business model.

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cotopaxi.com Annual Revenue and Growth

cotopaxi.com's annual sales on its online store amounted to $55.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$55.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cotopaxi.com revenue by year

cotopaxi.com's monthly revenueOVER TIME
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Over the past three months, cotopaxi.com revenue has experienced decline of 28%, compared to the preceding three months.

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cotopaxi.com revenue decline for last six months
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OVERVIEW
In October 2025, cotopaxi.com achieved online sales revenue of $2,524,348, significantly surpassing the LIFESTYLE industry's median of $94,836, yet trailing behind the largest competitor, mueller.de, at $6,610,735; its conversion rate ranged from 1.00-1.50%, below the high of 3.99% in the industry, with an average order value (AOV) between $175-200, also below the LIFESTYLE's high of $450, and attracted 1,166,226 sessions, a stark contrast to mueller.de's 4,742,410, while the LIFESTYLE median sits at just 39,452 sessions, showcasing both potential and areas for improvement in a competitive market.
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cotopaxi.com competitors

In October 2025, cotopaxi.com outperformed its competitors in terms of revenue, transactions, and sessions. With a revenue of $2,524,348 and 13,567 transactions from 1,166,226 sessions, cotopaxi.com demonstrated strong performance. earthhero.com, one of its competitors, had a revenue of $280,345 with 3,067 transactions from 94,985 sessions, indicating a lower performance level. Neptune mountaineering.com, on the other hand, had a revenue of $39,359 with 212 transactions from 10,574 sessions, showcasing even lower metrics compared to cotopaxi.com. While Active endeavors.com, heybear.com, and High Country outfitters.com had varying performances, cotopaxi.com stood out as a top performer in terms of revenue, transactions, and sessions among its competitors in the outdoor gear and apparel market in October 2025.

earthhero.com screenshot
#1 earthhero.com
280.3K
Revenue
95K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
neptunemountaineering.com screenshot
#2 neptunemountaineering.com
39.4K
Revenue
10.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
activeendeavors.com screenshot
#3 activeendeavors.com
8.5K
Revenue
6.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
heybear.com screenshot
#4 heybear.com
8.5K
Revenue
6.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
highcountryoutfitters.com screenshot
#5 highcountryoutfitters.com
154.4K
Revenue
16.1K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
cotopaxi.com vs top market performers
cotopaxi.com
top retailers
conversion rate vs average order value for cotopaxi.com and its competitors
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Revenue share by device at cotopaxi.com

In October large majority of sales on cotopaxi.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on cotopaxi.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cotopaxi.com channels

Identify top traffic channels that drive growth for cotopaxi.comand discover how performance of traffic channels has changed over time.

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cotopaxi.com Google Ads spend

Evaluate cotopaxi.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cotopaxi.com devices

Review cotopaxi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cotopaxi.com top markets

Explore cotopaxi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cotopaxi.com country & global rank

Assess the ranking of cotopaxi.com among other retailers within its primary country and worldwide.

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