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Dec 2025
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Home/Insights/Retailers/charlottesweb.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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490K
Revenue
Dec 25
136.6K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Charlottesweb.com is a website that sells products derived from hemp and is committed to improving wellness through the power of naturally occurring cannabinoids. Their product offerings include CBD oil, capsules, gummies, topicals, and pet solutions. All items are made with full-spectrum hemp extract and are backed by extensive research and quality standards.

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charlottesweb.com Annual Revenue and Growth

charlottesweb.com's annual sales on its online store amounted to $12.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
charlottesweb.com revenue by year

charlottesweb.com's monthly revenueOVER TIME
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Over the past three months, charlottesweb.com revenue has experienced growth of 22%, compared to the preceding three months.

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charlottesweb.com revenue growth for last six months
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OVERVIEW
In December 2025, charlottesweb.com generated $489,967 in online sales, significantly surpassing the health/alternative and natural medicine median of $23,118, while maintaining a strong conversion rate of 3.50-4.00%, close to the high of 4.46%. The average order value (AOV) ranged from $75-100, well above the low of $50 but below the industry high of $291. With 136,574 sessions, charlottesweb.com also exceeded the median of 6,240, though it remains far behind the top performer, iherb.com, which boasts 38,348,062 sessions and a staggering $163,985,234 in revenue, indicating significant room for growth in a competitive market.
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charlottesweb.com competitors

In December 2025, charlottesweb.com generated $489,967 in revenue from 5,083 transactions with 136,574 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, medterracbd.com led the pack with $1,320,419 in revenue from 13,145 transactions and 200,402 sessions, with an AOV of $100-125 and a conversion rate of 6.50-7.00%. cbdmd.com followed with $341,717 in revenue from 4,410 transactions and 217,659 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. directcbdonline.com trailed with $17,658 in revenue from 158 transactions and 2,618 sessions, offering an AOV of $100-125 and a conversion rate of 6.00-6.50%. nuleafnaturals.com fell in between with $261,471 in revenue from 3,205 transactions and 55,539 sessions, presenting an AOV of $75-100 and a conversion rate of 5.50-6.00%.

medterracbd.com screenshot
#1 medterracbd.com
1.3M
Revenue
200.4K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
cbdmd.com screenshot
#2 cbdmd.com
341.7K
Revenue
217.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
directcbdonline.com screenshot
#3 directcbdonline.com
17.7K
Revenue
2.6K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
nuleafnaturals.com screenshot
#4 nuleafnaturals.com
261.5K
Revenue
55.5K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
joyorganics.com screenshot
#5 joyorganics.com
286.3K
Revenue
144.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
charlottesweb.com vs top market performers
charlottesweb.com
top retailers
conversion rate vs average order value for charlottesweb.com and its competitors
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Revenue share by device at charlottesweb.com

In December large majority of sales on charlottesweb.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on charlottesweb.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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charlottesweb.com channels

Identify top traffic channels that drive growth for charlottesweb.comand discover how performance of traffic channels has changed over time.

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charlottesweb.com Google Ads spend

Evaluate charlottesweb.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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charlottesweb.com devices

Review charlottesweb.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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charlottesweb.com top markets

Explore charlottesweb.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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charlottesweb.com country & global rank

Assess the ranking of charlottesweb.com among other retailers within its primary country and worldwide.

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