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May 2025
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Home/Insights/Retailers/charlottesweb.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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707.4K
Revenue
166.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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Charlottesweb.com is a website that sells products derived from hemp and is committed to improving wellness through the power of naturally occurring cannabinoids. Their product offerings include CBD oil, capsules, gummies, topicals, and pet solutions. All items are made with full-spectrum hemp extract and are backed by extensive research and quality standards.

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charlottesweb.com's revenueOVER TIME
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Over the past three months, charlottesweb.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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charlottesweb.com revenue decline for last six months
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OVERVIEW
In May 2025, charlottesweb.com, an online HEALTH retailer, reported a revenue of $707,424, a conversion rate of 4.00-4.50%, an AOV of $75-100, and 166,736 sessions. Compared to the industry median revenue of $22,308, charlottesweb.com performed exceptionally well. However, it fell short of iherb.com, the largest online store in the category with a revenue of $177,135,085 and the highest sessions at 35,373,549. Despite a competitive market, charlottesweb.com maintained a respectable conversion rate and AOV, showcasing its strength in the industry.
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charlottesweb.com competitors

In May 2025, charlottesweb.com reported a revenue of $707,424 with 7,109 transactions and 166,736 sessions, boasting a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. In comparison to its competitors, medterracbd.com leads the pack with a revenue of $1,043,112 from 11,172 transactions and 159,209 sessions, showcasing a higher conversion rate of 7.00-7.50%. directcbdonline.com stands out with an AOV of $100-125, generating $19,157 in revenue from 164 transactions and 2,743 sessions. Despite charlottesweb.com falling slightly behind in revenue compared to medterracbd.com and directcbdonline.com, it remains competitive with its conversion rate and AOV within the industry. stoneandleafcbd.com, cbdmd.com, and nuleafnaturals.com also demonstrate varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rates.

medterracbd.com screenshot
#1 medterracbd.com
1M
Revenue
159.2K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
cbdmd.com screenshot
#2 cbdmd.com
231.2K
Revenue
84.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
directcbdonline.com screenshot
#3 directcbdonline.com
19.2K
Revenue
2.7K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
nuleafnaturals.com screenshot
#4 nuleafnaturals.com
264.1K
Revenue
61.3K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
stoneandleafcbd.com screenshot
#5 stoneandleafcbd.com
6.3K
Revenue
1K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
charlottesweb.com vs top market performers
charlottesweb.com
top retailers
conversion rate vs average order value for charlottesweb.com and its competitors
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Revenue share by device at charlottesweb.com

In May large majority of sales on charlottesweb.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on charlottesweb.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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charlottesweb.com channels

Identify top traffic channels that drive growth for charlottesweb.comand discover how performance of traffic channels has changed over time.

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charlottesweb.com Google Ads spend

Evaluate charlottesweb.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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charlottesweb.com devices

Review charlottesweb.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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charlottesweb.com top markets

Explore charlottesweb.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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charlottesweb.com country & global rank

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