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Oct 2025
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Home/Insights/Retailers/charlottesweb.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for charlottesweb.comcharlottesweb.com

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508.5K
Revenue
Oct 25
166.5K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Charlottesweb.com is a website that sells products derived from hemp and is committed to improving wellness through the power of naturally occurring cannabinoids. Their product offerings include CBD oil, capsules, gummies, topicals, and pet solutions. All items are made with full-spectrum hemp extract and are backed by extensive research and quality standards.

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charlottesweb.com Annual Revenue and Growth

charlottesweb.com's annual sales on its online store amounted to $12.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
charlottesweb.com revenue by year

charlottesweb.com's monthly revenueOVER TIME
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Over the past three months, charlottesweb.com revenue has experienced decline of 32%, compared to the preceding three months.

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charlottesweb.com revenue decline for last six months
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OVERVIEW
In October 2025, charlottesweb.com generated $508,502 in online sales, significantly outperforming the HEALTH median of $17,338. With a conversion rate of 3.00-3.50%, it remains competitive, though shy of the industry high of 4.65%. The average order value (AOV) ranged from $100 to $125, compared to the industry high of $306. The site attracted 166,459 sessions, well above the median of 4,917, but far below the leader, iherb.com, which had 38,532,289 sessions. Overall, charlottesweb.com shows strong performance metrics within its niche, albeit with room for improvement in conversion and AOV.
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charlottesweb.com competitors

In October 2025, charlottesweb.com generated a revenue of $508,502 from 5,070 transactions and 166,459 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, charlottesweb.com falls behind in terms of revenue, transactions, and sessions. medterracbd.com leads the pack with a revenue of $1,481,577 from 15,825 transactions and 247,434 sessions, boasting a higher conversion rate of 6.00-6.50%. directcbdonline.com also outperforms charlottesweb.com in revenue and conversion rate. However, charlottesweb.com stands out in AOV, matching or exceeding the AOV of some competitors. Overall, charlottesweb.com faces stiff competition from medterracbd.com, which dominates in revenue and conversion rate, while also lagging behind in transactions and sessions compared to other competitors like cbdmd.com and nuleafnaturals.com.

medterracbd.com screenshot
#1 medterracbd.com
1.5M
Revenue
247.4K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
cbdmd.com screenshot
#2 cbdmd.com
324K
Revenue
132.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
directcbdonline.com screenshot
#3 directcbdonline.com
23.6K
Revenue
3.5K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
nuleafnaturals.com screenshot
#4 nuleafnaturals.com
206.5K
Revenue
44.2K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
stoneandleafcbd.com screenshot
#5 stoneandleafcbd.com
3.8K
Revenue
607.6
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
charlottesweb.com vs top market performers
charlottesweb.com
top retailers
conversion rate vs average order value for charlottesweb.com and its competitors
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Revenue share by device at charlottesweb.com

In October large majority of sales on charlottesweb.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on charlottesweb.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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charlottesweb.com channels

Identify top traffic channels that drive growth for charlottesweb.comand discover how performance of traffic channels has changed over time.

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charlottesweb.com Google Ads spend

Evaluate charlottesweb.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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charlottesweb.com devices

Review charlottesweb.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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charlottesweb.com top markets

Explore charlottesweb.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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charlottesweb.com country & global rank

Assess the ranking of charlottesweb.com among other retailers within its primary country and worldwide.

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