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May 2025
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Home/Insights/Retailers/cakebeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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18.9K
Revenue
14.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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CakeBeauty.com sells a range of personal care products designed to indulge and nourish the skin and hair. Their product lineup includes items like body lotions, hair masks, bath and shower creams, and more. They primarily focus on offering cruelty-free, vegan, and sweetly scented beauty products for a luxurious and guilt-free self-care experience.

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cakebeauty.com's revenueOVER TIME
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Over the past three months, cakebeauty.com revenue has experienced growth of 56%, compared to the preceding three months.

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cakebeauty.com revenue growth for last six months
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OVERVIEW
In May 2025, cakebeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $18,942, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The website received 14,604 sessions, falling below the median of 19,997 for the industry. The top performer in terms of revenue was ulta.com with $96,002,620, while sephora.com had the highest number of sessions at 38,510,361. Overall, cakebeauty.com shows potential for growth in online sales based on the observed performance metrics compared to industry benchmarks.
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cakebeauty.com competitors

In May 2025, cakebeauty.com generated $18,942 in revenue from 14,604 sessions with 367 transactions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, cakebeauty.com falls behind in revenue and sessions but remains competitive in terms of AOV and conversion rate. bittersweetpastry.com outperformed cakebeauty.com with $96,087 in revenue from 25,365 sessions and 1,213 transactions, boasting a higher AOV of $75-100 and conversion rate of 4.50-5.00%. gmreverie.com also surpassed cakebeauty.com with $37,974 in revenue from 8,056 sessions and 274 transactions, featuring a higher AOV of $125-150 but a similar conversion rate of 3.00-3.50%. In contrast, hellocake.com significantly outperformed all competitors including cakebeauty.com with $1,957,314 in revenue from 166,222 sessions and 10,660 transactions, demonstrating a much higher AOV of $175-200 and conversion rate of 6.00-6.50%.

gmreverie.com screenshot
#1 gmreverie.com
38K
Revenue
8.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hellocake.com screenshot
#2 hellocake.com
2M
Revenue
166.2K
Sessions
6.0-6.5%
Conv. rate
$175-200
AOV
bittersweetpastry.com screenshot
#3 bittersweetpastry.com
96.1K
Revenue
25.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
cakebeauty.com vs top market performers
cakebeauty.com
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conversion rate vs average order value for cakebeauty.com and its competitors
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Revenue share by device at cakebeauty.com

In May large majority of sales on cakebeauty.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.

In May large majority of sales on cakebeauty.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.
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brands overtime comparison

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cakebeauty.com channels

Identify top traffic channels that drive growth for cakebeauty.comand discover how performance of traffic channels has changed over time.

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cakebeauty.com Google Ads spend

Evaluate cakebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cakebeauty.com devices

Review cakebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cakebeauty.com top markets

Explore cakebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cakebeauty.com country & global rank

Assess the ranking of cakebeauty.com among other retailers within its primary country and worldwide.

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