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Nov 2025
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Home/Insights/Retailers/bumgenius.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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27.6K
Revenue
Nov 25
14.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Bumgenius.com offers a wide range of products for environmentally conscious parents. They sell cloth diapers, diaper accessories, and related items like creams and pail sprayers. Their collection features various colors, prints, and sizes to cater to different preferences and meet the needs of babies during their diapering stage.

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bumgenius.com Annual Revenue and Growth

bumgenius.com's annual sales on its online store amounted to $303.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$303.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumgenius.com revenue by year

bumgenius.com's monthly revenueOVER TIME
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Over the past three months, bumgenius.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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bumgenius.com revenue decline for last six months
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OVERVIEW
In November 2025, bumgenius.com generated $27,570 in revenue, significantly below the CHILDCARE median of $48,384, with a conversion rate of 1.50-2.00%, underperforming compared to the industry high of 4.61%. The average order value (AOV) ranged from $100-125, well below the lifestyle high of $271. The site recorded 14,639 sessions, also falling short of the median of 19,212 in its category. In contrast, the leading site, babylist.com, reported revenue of $76,057,135, illustrating a substantial gap in market performance for bumgenius.com within the competitive lifestyle and childcare industry.
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bumgenius.com competitors

In November 2025, bumgenius.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). bumgenius.com generated $27,570 in revenue from 268 transactions and 14,639 sessions, with an AOV ranging from $100-125 and a conversion rate of 1.50-2.00%. In comparison, grovia.com had revenue of $11,056 from 225 transactions and 13,220 sessions, with an AOV of $25-50 and a similar conversion rate. thirstiesbaby.com performed better with $15,798 in revenue from 394 transactions and 11,353 sessions, but had a lower AOV and higher conversion rate. greenmountaindiapers.com stood out with significantly higher revenue of $1,494,070 from 12,219 transactions and 63,910 sessions, with a high AOV and conversion rate. nickisdiapers.com and blueberrydiapers.com also fell behind bumgenius.com in terms of revenue and overall performance.

grovia.com screenshot
#1 grovia.com
11.1K
Revenue
13.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thirstiesbaby.com screenshot
#2 thirstiesbaby.com
15.8K
Revenue
11.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
greenmountaindiapers.com screenshot
#3 greenmountaindiapers.com
1.5M
Revenue
63.9K
Sessions
19.0-19.5%
Conv. rate
$100-125
AOV
nickisdiapers.com screenshot
#4 nickisdiapers.com
2.5K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
blueberrydiapers.com screenshot
#5 blueberrydiapers.com
4.2K
Revenue
3K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
bumgenius.com vs top market performers
bumgenius.com
top retailers
conversion rate vs average order value for bumgenius.com and its competitors
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Revenue share by device at bumgenius.com

In November large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In November large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bumgenius.com channels

Identify top traffic channels that drive growth for bumgenius.comand discover how performance of traffic channels has changed over time.

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bumgenius.com Google Ads spend

Evaluate bumgenius.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumgenius.com devices

Review bumgenius.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumgenius.com top markets

Explore bumgenius.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bumgenius.com country & global rank

Assess the ranking of bumgenius.com among other retailers within its primary country and worldwide.

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