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Jul 2025
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Home/Insights/Retailers/bumgenius.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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25.8K
Revenue
14.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Bumgenius.com offers a wide range of products for environmentally conscious parents. They sell cloth diapers, diaper accessories, and related items like creams and pail sprayers. Their collection features various colors, prints, and sizes to cater to different preferences and meet the needs of babies during their diapering stage.

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bumgenius.com's revenueOVER TIME
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Over the past three months, bumgenius.com revenue has experienced decline of 14%, compared to the preceding three months.

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bumgenius.com revenue decline for last six months
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OVERVIEW
In July 2025, bumgenius.com in the CHILDCARE industry had online sales revenue of $25,805, a conversion rate of 1.50-2.00%, an AOV of $100-125, and 14,865 sessions. Compared to the industry median revenue of $52,606, bumgenius.com lags behind. The top online store, babylist.com, generated $80,788,275 in revenue and had 13,711,193 sessions. The highest conversion rate in the industry was 4.19% and the highest AOV was $275. With room for improvement in all metrics, bumgenius.com should focus on increasing sales, conversion rate, and average order value to remain competitive in the CHILDCARE category.
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bumgenius.com competitors

In July 2025, bumgenius.com had a revenue of $25,805 with 235 transactions and 14,865 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, grovia.com had a higher revenue of $32,728 with 601 transactions and 30,903 sessions, but a lower AOV of $50-75. thirstiesbaby.com had a revenue of $23,769 with 518 transactions and 14,872 sessions, a lower AOV of $25-50, but a higher conversion rate of 3.00-3.50%. greenmountaindiapers.com was the standout performer with a revenue of $815,922, 7,557 transactions, 62,335 sessions, an AOV of $100-125, and an impressive conversion rate of 12.00-12.50%. nickisdiapers.com and blueberrydiapers.com had lower revenues and transactions compared to bumgenius.com, with similar AOVs and conversion rates.

grovia.com screenshot
#1 grovia.com
32.7K
Revenue
30.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thirstiesbaby.com screenshot
#2 thirstiesbaby.com
23.8K
Revenue
14.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
greenmountaindiapers.com screenshot
#3 greenmountaindiapers.com
815.9K
Revenue
62.3K
Sessions
12.0-12.5%
Conv. rate
$100-125
AOV
nickisdiapers.com screenshot
#4 nickisdiapers.com
5.8K
Revenue
2.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
blueberrydiapers.com screenshot
#5 blueberrydiapers.com
4.5K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
bumgenius.com vs top market performers
bumgenius.com
top retailers
conversion rate vs average order value for bumgenius.com and its competitors
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Revenue share by device at bumgenius.com

In July large majority of sales on bumgenius.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In July large majority of sales on bumgenius.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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bumgenius.com channels

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bumgenius.com Google Ads spend

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bumgenius.com devices

Review bumgenius.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumgenius.com top markets

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bumgenius.com country & global rank

Assess the ranking of bumgenius.com among other retailers within its primary country and worldwide.

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