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May 2025
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Home/Insights/Retailers/bumgenius.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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6.1K
Revenue
3.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Bumgenius.com offers a wide range of products for environmentally conscious parents. They sell cloth diapers, diaper accessories, and related items like creams and pail sprayers. Their collection features various colors, prints, and sizes to cater to different preferences and meet the needs of babies during their diapering stage.

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bumgenius.com's revenueOVER TIME
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Over the past three months, bumgenius.com revenue has experienced decline of 22%, compared to the preceding three months.

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bumgenius.com revenue decline for last six months
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OVERVIEW
In May 2025, bumgenius.com in the CHILDCARE industry had a revenue of $6,135 for online sales, a conversion rate of 1.00-1.50%, an average order value of $100-125, and 3,695 sessions. Compared to babylist.com, the largest online store in the category, with a revenue of $81,210,274 and 13,729,709 sessions, bumgenius.com's performance metrics are significantly lower. The highest conversion rate in CHILDCARE was 4.58%, with an average order value of $282. The median revenue and sessions in the category were $51,120 and 19,914 respectively, highlighting areas for potential growth and improvement for bumgenius.com.
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bumgenius.com competitors

In May 2025, bumgenius.com generated a revenue of $6,135 from 53 transactions with 3,695 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, nickisdiapers.com had a higher revenue of $11,656 from 121 transactions and 5,740 sessions, with a lower AOV of $75-$100 but a higher conversion rate of 2.00-2.50%. grovia.com outperformed both with a revenue of $33,505 from 597 transactions and 20,104 sessions, although it had a lower AOV of $50-$75 but a higher conversion rate of 2.50-3.00%. greenmountaindiapers.com had the highest revenue of $652,263 from 6,383 transactions and 49,808 sessions, with a similar AOV range as bumgenius.com but a significantly higher conversion rate of 12.50-13.00%. thirstiesbaby.com and blueberrydiapers.com also showed strong performances in certain metrics compared to bumgenius.com and its competitors.

grovia.com screenshot
#1 grovia.com
33.5K
Revenue
20.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thirstiesbaby.com screenshot
#2 thirstiesbaby.com
19.7K
Revenue
11K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
greenmountaindiapers.com screenshot
#3 greenmountaindiapers.com
652.3K
Revenue
49.8K
Sessions
12.5-13.0%
Conv. rate
$100-125
AOV
nickisdiapers.com screenshot
#4 nickisdiapers.com
11.7K
Revenue
5.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
blueberrydiapers.com screenshot
#5 blueberrydiapers.com
8.2K
Revenue
6.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
bumgenius.com vs top market performers
bumgenius.com
top retailers
conversion rate vs average order value for bumgenius.com and its competitors
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Revenue share by device at bumgenius.com

In May large majority of sales on bumgenius.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on bumgenius.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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bumgenius.com channels

Identify top traffic channels that drive growth for bumgenius.comand discover how performance of traffic channels has changed over time.

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bumgenius.com Google Ads spend

Evaluate bumgenius.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumgenius.com devices

Review bumgenius.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumgenius.com top markets

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bumgenius.com country & global rank

Assess the ranking of bumgenius.com among other retailers within its primary country and worldwide.

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