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Sep 2025
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Home/Insights/Retailers/bumgenius.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.2K
Revenue
Sep 25
6.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Bumgenius.com offers a wide range of products for environmentally conscious parents. They sell cloth diapers, diaper accessories, and related items like creams and pail sprayers. Their collection features various colors, prints, and sizes to cater to different preferences and meet the needs of babies during their diapering stage.

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bumgenius.com Annual Revenue and Growth

bumgenius.com's annual sales on its online store amounted to $303.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$303.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumgenius.com revenue by year

bumgenius.com's monthly revenueOVER TIME
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Over the past three months, bumgenius.com revenue has experienced decline of 5%, compared to the preceding three months.

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bumgenius.com revenue decline for last six months
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OVERVIEW
In September 2025, bumgenius.com generated $11,199 in online sales, significantly below the CHILDCARE median of $41,793, with sessions totaling 6,403, far from the median of 19,629. Its conversion rate ranged from 1.50% to 2.00%, below the high of 4.29% in the industry, while the average order value (AOV) fell between $100 and $125, less than the high of $255. In contrast, babylist.com dominated the market with $71,008,546 in revenue and 12,615,638 sessions, highlighting bumgenius.com’s challenges in performance relative to industry benchmarks.
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bumgenius.com competitors

In September 2025, bumgenius.com lags behind its competitors in terms of revenue, with only $11,199 compared to Green Mountain Diapers at $789,595. bumgenius.com also has fewer transactions and sessions compared to most competitors, such as Nicki's Diapers and GroVia. However, bumgenius.com has a higher average order value (AOV) ranging from $100 to $125, which is higher than GroVia and Thirsties Baby. In terms of conversion rate, bumgenius.com falls within the average range of 1.50-2.00, similar to GroVia and Nicki's Diapers. Overall, bumgenius.com has room for improvement in terms of revenue and website traffic compared to competitors like Green Mountain Diapers and Thirsties Baby, but excels in AOV compared to others in the industry.

grovia.com screenshot
#1 grovia.com
25.5K
Revenue
26.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
thirstiesbaby.com screenshot
#2 thirstiesbaby.com
26.7K
Revenue
18.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
greenmountaindiapers.com screenshot
#3 greenmountaindiapers.com
789.6K
Revenue
56.5K
Sessions
15.5-16.0%
Conv. rate
$75-100
AOV
nickisdiapers.com screenshot
#4 nickisdiapers.com
2.2K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
blueberrydiapers.com screenshot
#5 blueberrydiapers.com
4.1K
Revenue
3.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
bumgenius.com vs top market performers
bumgenius.com
top retailers
conversion rate vs average order value for bumgenius.com and its competitors
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Revenue share by device at bumgenius.com

In September large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bumgenius.com channels

Identify top traffic channels that drive growth for bumgenius.comand discover how performance of traffic channels has changed over time.

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bumgenius.com Google Ads spend

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bumgenius.com devices

Review bumgenius.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumgenius.com top markets

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bumgenius.com country & global rank

Assess the ranking of bumgenius.com among other retailers within its primary country and worldwide.

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