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Dec 2025
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Home/Insights/Retailers/bumgenius.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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11.8K
Revenue
Dec 25
7.7K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Bumgenius.com offers a wide range of products for environmentally conscious parents. They sell cloth diapers, diaper accessories, and related items like creams and pail sprayers. Their collection features various colors, prints, and sizes to cater to different preferences and meet the needs of babies during their diapering stage.

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bumgenius.com Annual Revenue and Growth

bumgenius.com's annual sales on its online store amounted to $303.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$303.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bumgenius.com revenue by year

bumgenius.com's monthly revenueOVER TIME
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Over the past three months, bumgenius.com revenue has experienced growth of 20%, compared to the preceding three months.

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bumgenius.com revenue growth for last six months
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OVERVIEW
In December 2025, bumgenius.com generated $11,819 in online sales, significantly below the CHILDCARE median of $43,371, with a conversion rate between 1.50-2.00%, lower than the high benchmark of 4.55%; its average order value ranged from $75-100, again trailing the high of $251, while the site attracted 7,650 sessions, far less than the industry median of 21,315 and the top performer babylist.com, which had an astonishing 12,893,760 sessions.
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bumgenius.com competitors

In December 2025, bumgenius.com generated $11,819 in revenue from 119 transactions and 7,650 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, grovia.com had a revenue of $54,256 from 1,366 transactions and 28,628 sessions, with an AOV of $25-50 and a conversion rate of 4.50-5.00%. greenmountaindiapers.com outperformed with $761,809 in revenue from 10,998 transactions and 68,569 sessions, boasting an AOV of $50-75 and a high conversion rate of 16.00-16.50%. blueberrydiapers.com had lower revenue of $3,814 from 104 transactions and 3,472 sessions, with an AOV of $25-50 and a conversion rate of 2.50-3.00%. Overall, bumgenius.com lags behind in revenue, transactions, sessions, and conversion rate when compared to its competitors in the diaper industry.

grovia.com screenshot
#1 grovia.com
54.3K
Revenue
28.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
greenmountaindiapers.com screenshot
#2 greenmountaindiapers.com
761.8K
Revenue
68.6K
Sessions
16.0-16.5%
Conv. rate
$50-75
AOV
blueberrydiapers.com screenshot
#3 blueberrydiapers.com
3.8K
Revenue
3.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
jilliansdrawers.com screenshot
#4 jilliansdrawers.com
3.6K
Revenue
4.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
smartbottoms.com screenshot
#5 smartbottoms.com
5K
Revenue
4.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bumgenius.com vs top market performers
bumgenius.com
top retailers
conversion rate vs average order value for bumgenius.com and its competitors
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Revenue share by device at bumgenius.com

In December large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In December large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bumgenius.com channels

Identify top traffic channels that drive growth for bumgenius.comand discover how performance of traffic channels has changed over time.

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bumgenius.com Google Ads spend

Evaluate bumgenius.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bumgenius.com devices

Review bumgenius.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumgenius.com top markets

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bumgenius.com country & global rank

Assess the ranking of bumgenius.com among other retailers within its primary country and worldwide.

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