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Apr 2026
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Home/Insights/Retailers/bumgenius.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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16.3K
Revenue
Apr 26
9.9K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Bumgenius.com offers a wide range of products for environmentally conscious parents. They sell cloth diapers, diaper accessories, and related items like creams and pail sprayers. Their collection features various colors, prints, and sizes to cater to different preferences and meet the needs of babies during their diapering stage.

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bumgenius.com Annual Revenue and Growth

bumgenius.com's annual sales on its online store amounted to $234.7K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$234.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bumgenius.com revenue by year

bumgenius.com's monthly revenueOVER TIME
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Over the past three months, bumgenius.com revenue has experienced growth of 49%, compared to the preceding three months.

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bumgenius.com revenue growth for last six months
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OVERVIEW
In April 2026, bumgenius.com generated $16,302 in online sales with a conversion rate of 1.00-1.50%, falling below the CHILDCARE median of $38,623 and a high benchmark of 4.44%; its average order value (AOV) ranged from $100 to $125, lower than the high AOV of $249; the site recorded 9,943 sessions, significantly less than the median of 18,157, and dwarfed by babylist.com's remarkable 16,933,794 sessions, indicating room for growth in revenue, traffic, and conversion efficiency within its competitive landscape.
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bumgenius.com competitors

In April 2026, bumgenius.com generated $16,302 in revenue from 139 transactions across 9,943 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, its competitor grovia.com outperformed it with $19,599 in revenue from 615 transactions and a higher conversion rate of 2.50-3.00%, despite a lower average order value (AOV) of $25-50. thirstiesbaby.com achieved $52,149 in revenue with a better conversion rate of 3.50-4.00% and an AOV of $50-75. Leading the pack was greenmountaindiapers.com, with a staggering $547,804 in revenue, 13.50-14.00% conversion rate, and 8,506 transactions. Meanwhile, nickisdiapers.com generated $13,408 with a 2.00-2.50% conversion rate, while blueberrydiapers.com lagged behind at $4,611 and 3.00-3.50% conversion rate. Overall, bumgenius.com remains competitive but faces significant challenges against its more successful rivals.

grovia.com screenshot
#1 grovia.com
19.6K
Revenue
21.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
thirstiesbaby.com screenshot
#2 thirstiesbaby.com
52.1K
Revenue
27.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
greenmountaindiapers.com screenshot
#3 greenmountaindiapers.com
547.8K
Revenue
60.8K
Sessions
14.0-14.5%
Conv. rate
$50-75
AOV
nickisdiapers.com screenshot
#4 nickisdiapers.com
13.4K
Revenue
8.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
blueberrydiapers.com screenshot
#5 blueberrydiapers.com
4.6K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
bumgenius.com vs top market performers
bumgenius.com
top retailers
conversion rate vs average order value for bumgenius.com and its competitors
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Revenue share by device at bumgenius.com

In April large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In April large majority of sales on bumgenius.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bumgenius.com channels

Identify top traffic channels that drive growth for bumgenius.comand discover how performance of traffic channels has changed over time.

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bumgenius.com Google Ads spend

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bumgenius.com devices

Review bumgenius.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bumgenius.com top markets

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bumgenius.com country & global rank

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