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Sep 2026
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Home/Insights/Retailers/breathablebaby.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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166.6
Revenue
Sep 26
41.1
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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BreathableBaby.com offers a range of products designed to provide optimal air flow and safety for infants and young children. Their selection includes breathable mesh crib liners, blankets, bedding sets, and accessories. The website emphasizes promoting peace of mind for parents by offering breathable and safe sleep solutions for their little ones.

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breathablebaby.com Annual Revenue and Growth

breathablebaby.com's annual sales on its online store amounted to $397.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$397.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
breathablebaby.com revenue by year

breathablebaby.com's monthly revenueOVER TIME
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Over the past three months, breathablebaby.com revenue has experienced decline of 74%, compared to the preceding three months.

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breathablebaby.com revenue decline for last six months
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OVERVIEW
breathablebaby.com recorded 41 sessions in September 2026, significantly lower than a typical childcare store, which sees around 15,600 sessions monthly. The site generated $167 in revenue, while a typical childcare store generates around $34,900 a month. The conversion rate for breathablebaby.com was 1.00-1.50%, aligning with the typical range of 1.0% to 4.37% in the childcare category. Additionally, the average order value (AOV) ranged between $275-300, which is within the typical range of $50 to $278 for a typical childcare store. Overall, breathablebaby.com demonstrates lower performance metrics compared to the benchmarks in the childcare category.
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breathablebaby.com competitors

The competitive set includes adenandanais.com, nodnalco.com, babyletto.com, naturepedic.com, and newtonbaby.com. In September 2026, breathablebaby.com reported revenue of $167 from 1 transaction across 41 sessions, achieving an average order value (AOV) in the range of $275-300 and a conversion rate of 1.00-1.50%. In comparison, adenandanais.com generated $639 with 7 transactions over 603 sessions, while nodnalco.com led with $6,589 from 98 transactions over 4,685 sessions. babyletto.com significantly outperformed others with revenue of $3.1 million from 6,567 transactions across 397,000 sessions, and naturepedic.com followed with $1.9 million from 3,278 transactions over 354,000 sessions. Lastly, newtonbaby.com achieved $3 million from 13,200 transactions over 688,000 sessions. Overall, breathablebaby.com trails significantly behind its competitors in all key metrics, particularly in revenue, transactions, and sessions.

adenandanais.com screenshot
#1 adenandanais.com
638.5
Revenue
602.7
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
nestig.com screenshot
#2 nestig.com
1.2M
Revenue
583.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
nooksleep.com screenshot
#3 nooksleep.com
1.3K
Revenue
238.7
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
nodnalco.com screenshot
#4 nodnalco.com
6.6K
Revenue
4.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
babyletto.com screenshot
#5 babyletto.com
3.1M
Revenue
397.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
breathablebaby.com vs top market performers
breathablebaby.com
top retailers
conversion rate vs average order value for breathablebaby.com and its competitors
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Revenue share by device at breathablebaby.com

In September large majority of sales on breathablebaby.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on breathablebaby.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries breathablebaby.com operates in

breathablebaby.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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breathablebaby.com channels

Identify top traffic channels that drive growth for breathablebaby.comand discover how performance of traffic channels has changed over time.

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breathablebaby.com Google Ads spend

Evaluate breathablebaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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breathablebaby.com devices

Review breathablebaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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breathablebaby.com top markets

Explore breathablebaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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breathablebaby.com country & global rank

Assess the ranking of breathablebaby.com among other retailers within its primary country and worldwide.

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