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Oct 2025
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Home/Insights/Retailers/breathablebaby.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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30.7K
Revenue
Oct 25
6.6K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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BreathableBaby.com offers a range of products designed to provide optimal air flow and safety for infants and young children. Their selection includes breathable mesh crib liners, blankets, bedding sets, and accessories. The website emphasizes promoting peace of mind for parents by offering breathable and safe sleep solutions for their little ones.

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breathablebaby.com Annual Revenue and Growth

breathablebaby.com's annual sales on its online store amounted to $512.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$512.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
breathablebaby.com revenue by year

breathablebaby.com's monthly revenueOVER TIME
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Over the past three months, breathablebaby.com revenue has experienced growth of 12%, compared to the preceding three months.

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breathablebaby.com revenue growth for last six months
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OVERVIEW
In October 2025, breathablebaby.com generated $30,673 in revenue from online sales, below the CHILDCARE median of $41,066, with a conversion rate of 1.50-2.00%, significantly lower than the high of 4.54% in the industry; their average order value (AOV) ranged from $250-275, slightly above the median AOV of $263, while the site recorded 6,617 sessions, far below the industry median of 17,728 and the leading store babylist.com’s 11,104,257 sessions, indicating opportunities for growth and improved performance in comparison to industry benchmarks.
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breathablebaby.com competitors

In October 2025, breathablebaby.com generated $30,673 in revenue from 116 transactions with 6,617 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. Compared to its competitors, adenandanais.com had lower revenue ($448) but a higher conversion rate (2.50-3.00%) with fewer transactions and sessions. nodnalco.com had $4,230 in revenue with 76 transactions and 4,127 sessions, a lower AOV of $50-75, and the same conversion rate as Breathable Baby. babyletto.com stood out with significantly higher revenue of $3,784,273 from 7,579 transactions and 333,186 sessions, offering an AOV of $475-500 and a conversion rate of 2.00-2.50%. naturepedic.com and newtonbaby.com also showcased strong performance, but their revenue, transactions, and sessions varied compared to breathablebaby.com. Overall, breathablebaby.com's metrics position it competitively in the market, balancing revenue, transactions, AOV, and conversion rate effectively.

adenandanais.com screenshot
#1 adenandanais.com
447.8
Revenue
198
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
nestig.com screenshot
#2 nestig.com
1.1M
Revenue
488K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
nooksleep.com screenshot
#3 nooksleep.com
1.5K
Revenue
263.3
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
nodnalco.com screenshot
#4 nodnalco.com
4.2K
Revenue
4.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
babyletto.com screenshot
#5 babyletto.com
3.8M
Revenue
333.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
breathablebaby.com vs top market performers
breathablebaby.com
top retailers
conversion rate vs average order value for breathablebaby.com and its competitors
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Revenue share by device at breathablebaby.com

In October large majority of sales on breathablebaby.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on breathablebaby.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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breathablebaby.com channels

Identify top traffic channels that drive growth for breathablebaby.comand discover how performance of traffic channels has changed over time.

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breathablebaby.com Google Ads spend

Evaluate breathablebaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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breathablebaby.com devices

Review breathablebaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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breathablebaby.com top markets

Explore breathablebaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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breathablebaby.com country & global rank

Assess the ranking of breathablebaby.com among other retailers within its primary country and worldwide.

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