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Jan 2026
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Home/Insights/Retailers/breathablebaby.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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30.1K
Revenue
Jan 26
7.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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BreathableBaby.com offers a range of products designed to provide optimal air flow and safety for infants and young children. Their selection includes breathable mesh crib liners, blankets, bedding sets, and accessories. The website emphasizes promoting peace of mind for parents by offering breathable and safe sleep solutions for their little ones.

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breathablebaby.com Annual Revenue and Growth

breathablebaby.com's annual sales on its online store amounted to $397.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$397.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
breathablebaby.com revenue by year

breathablebaby.com's monthly revenueOVER TIME
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Over the past three months, breathablebaby.com revenue has experienced decline of 13%, compared to the preceding three months.

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breathablebaby.com revenue decline for last six months
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OVERVIEW
In January 2026, breathablebaby.com generated $30,079 in online sales with a conversion rate of 1.50-2.00%, significantly below the CHILDCARE median of $48,736 and a high benchmark of 4.38%. The site's average order value (AOV) ranged from $250 to $275, which is competitive but close to the high median of $253 in the industry. With 7,091 sessions, breathablebaby.com lags behind the CHILDCARE median of 23,389 and far behind the top competitor, babylist.com, which boasts an overwhelming 17,691,734 sessions and $90,155,180 in revenue, highlighting room for growth and improvement in visibility and engagement.
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breathablebaby.com competitors

When comparing breathablebaby.com to its competitors in January 2026, it is evident that breathablebaby.com falls behind in terms of revenue. With a revenue of $30,079 and 115 transactions from 7,091 sessions, their average order value (AOV) ranges from $250 to $275, and their conversion rate is between 1.50% and 2.00%. In contrast, nodnalco.com generates $10,178 in revenue with 178 transactions from 8,021 sessions, boasting a higher conversion rate of 2.00% to 2.50%. Meanwhile, babyletto.com leads the pack with a significant revenue of $2,694,266 from 5,396 transactions out of 445,559 sessions, with an AOV of $475 to $500 and a conversion rate of 1.00% to 1.50%. Overall, breathablebaby.com may need to focus on increasing their revenue and improving their conversion rate to remain competitive in the market.

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AOV
breathablebaby.com vs top market performers
breathablebaby.com
top retailers
conversion rate vs average order value for breathablebaby.com and its competitors
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Revenue share by device at breathablebaby.com

In January large majority of sales on breathablebaby.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on breathablebaby.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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brands overtime comparison

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breathablebaby.com channels

Identify top traffic channels that drive growth for breathablebaby.comand discover how performance of traffic channels has changed over time.

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breathablebaby.com Google Ads spend

Evaluate breathablebaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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breathablebaby.com devices

Review breathablebaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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breathablebaby.com top markets

Explore breathablebaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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breathablebaby.com country & global rank

Assess the ranking of breathablebaby.com among other retailers within its primary country and worldwide.

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