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Jul 2025
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Home/Insights/Retailers/boysmells.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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76.5K
Revenue
129.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Boysmells.com is an e-commerce platform offering an array of scented candles and personal care products. They sell a wide range of gender-neutral items, designed to appeal to diverse customer preferences. They focus on promoting inclusive fragrances and simplistic packaging, crafted using natural ingredients to deliver a pleasant olfactory experience.

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boysmells.com's revenueOVER TIME
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Over the past three months, boysmells.com revenue has experienced decline of 28%, compared to the preceding three months.

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boysmells.com revenue decline for last six months
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OVERVIEW
boysmells.com, an online retailer in the FASHION AND APPAREL industry, recorded a revenue of $76,456 for online sales in July 2025, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $100-125. The store attracted 129,793 sessions during the month, compared to the highest session count of 294,721,604 from shein.com. The median revenue in the industry was $82,875, the highest AOV was $402, and the highest conversion rate was 2.96%, while the lowest AOV was $82 and the lowest conversion rate was 0.62%.
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boysmells.com competitors

In July 2025, boysmells.com reported a revenue of $76,456 with 658 transactions and 129,793 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. When compared to its competitors, boysmells.com falls behind shopsaltandsundry.com in terms of revenue at $94,752 but performs better in terms of transactions and sessions. preludeanddawn.com and blueribbongeneralstore.com have lower revenues at $33,207 and $26,362 respectively, with higher conversion rates in the range of 3.50-4.50%. phxgeneral.com and pipeandrow.com also lag behind boysmells.com in revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, boysmells.com stands out for its competitive revenue and transaction numbers, although its conversion rate falls within the middle range among its competitors.

shopsaltandsundry.com screenshot
#1 shopsaltandsundry.com
94.8K
Revenue
15.4K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
preludeanddawn.com screenshot
#2 preludeanddawn.com
33.2K
Revenue
12.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
blueribbongeneralstore.com screenshot
#3 blueribbongeneralstore.com
26.4K
Revenue
4.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
phxgeneral.com screenshot
#4 phxgeneral.com
4.1K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
pipeandrow.com screenshot
#5 pipeandrow.com
88.4K
Revenue
34.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
boysmells.com vs top market performers
boysmells.com
top retailers
conversion rate vs average order value for boysmells.com and its competitors
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Revenue share by device at boysmells.com

In July large majority of sales on boysmells.com, 95% was finalized on desktop devices, with 5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on boysmells.com, 95% was finalized on desktop devices, with 5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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boysmells.com channels

Identify top traffic channels that drive growth for boysmells.comand discover how performance of traffic channels has changed over time.

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boysmells.com Google Ads spend

Evaluate boysmells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boysmells.com devices

Review boysmells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boysmells.com top markets

Explore boysmells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boysmells.com country & global rank

Assess the ranking of boysmells.com among other retailers within its primary country and worldwide.

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