boysmells.com
Boysmells.com is an e-commerce platform offering an array of scented candles and personal care products. They sell a wide range of gender-neutral items, designed to appeal to diverse customer preferences. They focus on promoting inclusive fragrances and simplistic packaging, crafted using natural ingredients to deliver a pleasant olfactory experience.
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boysmells.com Annual Revenue and Growth
boysmells.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
boysmells.com's monthly revenueOVER TIME
Over the past three months, boysmells.com revenue has experienced growth of 140%, compared to the preceding three months.
boysmells.com competitors
When comparing boysmells.com to its competitors in December 2025, we see that boysmells.com generated a revenue of $323,257 with 3,101 transactions and 254,519 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In contrast, shopsaltandsundry.com had a revenue of $150,057 with 1,046 transactions and 19,013 sessions, a higher AOV of $125-150, and a significantly higher conversion rate of 5.00-5.50%. preludeanddawn.com had the lowest revenue at $869 with 10 transactions and 200 sessions, a lower AOV of $75-100, but a higher conversion rate of 4.50-5.00%. Overall, boysmells.com falls in the middle of the pack in terms of revenue and conversion rate among its competitors, with room for improvement in both metrics to match the higher performers in the industry like shopsaltandsundry.com and pipeandrow.com.
Revenue share by device at boysmells.com
In December large majority of sales on boysmells.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boysmells.com channels
Identify top traffic channels that drive growth for boysmells.comand discover how performance of traffic channels has changed over time.
boysmells.com Google Ads spend
Evaluate boysmells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
boysmells.com devices
Review boysmells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
