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May 2026
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Home/Insights/Retailers/boysmells.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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170.4K
Revenue
May 26
210.3K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Boysmells.com is an e-commerce platform offering an array of scented candles and personal care products. They sell a wide range of gender-neutral items, designed to appeal to diverse customer preferences. They focus on promoting inclusive fragrances and simplistic packaging, crafted using natural ingredients to deliver a pleasant olfactory experience.

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boysmells.com Annual Revenue and Growth

boysmells.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
boysmells.com revenue by year

boysmells.com's monthly revenueOVER TIME
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Over the past three months, boysmells.com revenue has experienced decline of 19%, compared to the preceding three months.

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boysmells.com revenue decline for last six months
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OVERVIEW
In May 2026, boysmells.com, a lifestyle and fashion apparel brand, generated online sales revenue of $170,352, significantly surpassing the industry median of $74,720, despite having a conversion rate of 0.50-1.00%, below the high benchmark of 3.18%. Their average order value (AOV) ranged from $100 to $125, modest compared to the high of $405 in the industry. With 210,304 sessions, they maintain a strong online presence, though this is far from the dominant 309,473,559 sessions seen at shein.com, the leading store in their category.
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boysmells.com competitors

As of May 2026, boysmells.com generated a revenue of $170,352 with 1,657 transactions across 210,304 sessions, resulting in an AOV of $100-125 and a conversion rate of 0.50-1.00%. In comparison, pipeandrow.com leads significantly with a revenue of $340,854 and an AOV of $275-300, though its conversion rate of 1.50-2.00% suggests lower efficiency relative to its high sales volume. shopsaltandsundry.com, with a revenue of $128,017 and a robust conversion rate of 3.50-4.00%, outperforms boysmells.com in transaction efficiency but has a lower revenue total. preludeanddawn.com and blueribbongeneralstore.com both lag with revenues of $746 and $24,694 respectively, yet their conversion rates hover around 3.50-4.00%, indicating strong engagement. Overall, while boysmells.com ranks competitively in revenue, it could enhance its conversion strategies to match or surpass its peers.

shopsaltandsundry.com screenshot
#1 shopsaltandsundry.com
128K
Revenue
24.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
preludeanddawn.com screenshot
#2 preludeanddawn.com
745.9
Revenue
203
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
blueribbongeneralstore.com screenshot
#3 blueribbongeneralstore.com
24.7K
Revenue
4.8K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
phxgeneral.com screenshot
#4 phxgeneral.com
2.1K
Revenue
1.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
pipeandrow.com screenshot
#5 pipeandrow.com
340.9K
Revenue
63.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
boysmells.com vs top market performers
boysmells.com
top retailers
conversion rate vs average order value for boysmells.com and its competitors
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Revenue share by device at boysmells.com

In May large majority of sales on boysmells.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on boysmells.com, 94% was finalized on desktop devices, with 6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries boysmells.com operates in

boysmells.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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boysmells.com channels

Identify top traffic channels that drive growth for boysmells.comand discover how performance of traffic channels has changed over time.

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boysmells.com Google Ads spend

Evaluate boysmells.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boysmells.com devices

Review boysmells.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boysmells.com top markets

Explore boysmells.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boysmells.com country & global rank

Assess the ranking of boysmells.com among other retailers within its primary country and worldwide.

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