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Jul 2025
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Home/Insights/Retailers/phxgeneral.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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4.1K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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phoenix general is a boutique in phoenix arizona highlighting a curated selection of womens & mens clothing, home goods, & gifts inspired by life in a modern desert city. clothing | jewelry | bags | shoes | home | gift | desert things

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phxgeneral.com's revenueOVER TIME
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Over the past three months, phxgeneral.com revenue has experienced decline of 11%, compared to the preceding three months.

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phxgeneral.com revenue decline for last six months
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OVERVIEW
In July 2025, phxgeneral.com's online sales revenue was $4,063 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100 from 2,034 sessions.
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phxgeneral.com competitors

In July 2025, phxgeneral.com falls behind its competitors in terms of revenue, transactions, and sessions. boysmells.com leads with a revenue of $76,456 and 658 transactions from 129,793 sessions. palomawool.com boasts the highest revenue at $1,924,637 with 7,636 transactions from 680,649 sessions. kowtowclothing.com follows closely behind with a revenue of $1,043,096 and 4,950 transactions from 224,289 sessions. malibusandals.com also outperforms phxgeneral.com with a revenue of $60,730, 210 transactions from 11,706 sessions. However, phxgeneral.com matches kowtowclothing.com in terms of conversion rate at 2.00-2.50, indicating a higher efficiency in turning sessions into transactions compared to some competitors. Despite this, phxgeneral.com has room for improvement in increasing revenue and sessions to compete more effectively in the market.

boysmells.com screenshot
#1 boysmells.com
76.5K
Revenue
129.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
palomawool.com screenshot
#2 palomawool.com
1.9M
Revenue
680.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kowtowclothing.com screenshot
#3 kowtowclothing.com
1M
Revenue
224.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
malibusandals.com screenshot
#4 malibusandals.com
60.7K
Revenue
11.7K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
phxgeneral.com vs top market performers
phxgeneral.com
top retailers
conversion rate vs average order value for phxgeneral.com and its competitors
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Revenue share by device at phxgeneral.com

In July large majority of sales on phxgeneral.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on phxgeneral.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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phxgeneral.com channels

Identify top traffic channels that drive growth for phxgeneral.comand discover how performance of traffic channels has changed over time.

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phxgeneral.com Google Ads spend

Evaluate phxgeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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phxgeneral.com devices

Review phxgeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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phxgeneral.com top markets

Explore phxgeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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phxgeneral.com country & global rank

Assess the ranking of phxgeneral.com among other retailers within its primary country and worldwide.

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