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Jul 2026
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Home/Insights/Retailers/phxgeneral.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.2K
Revenue
Jul 26
1.8K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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phoenix general is a boutique in phoenix arizona highlighting a curated selection of womens & mens clothing, home goods, & gifts inspired by life in a modern desert city. clothing | jewelry | bags | shoes | home | gift | desert things

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phxgeneral.com Annual Revenue and Growth

phxgeneral.com's annual sales on its online store amounted to $45.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$45.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
phxgeneral.com revenue by year

phxgeneral.com's monthly revenueOVER TIME
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Over the past three months, phxgeneral.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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phxgeneral.com revenue growth for last six months
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OVERVIEW
In July 2026, phxgeneral.com achieved a conversion rate of 1.50-2.00% and an average order value (AOV) ranging from $75-100, generating a revenue of $3,164 from online sales. The site attracted a total of 1,795 sessions during this period, reflecting a steady flow of traffic. These metrics indicate a healthy online presence and potential for growth in the coming months.
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phxgeneral.com competitors

The competitive set includes boysmells.com, palomawool.com, kowtowclothing.com, malibusandals.com, and phxgeneral.com. In July 2026, phxgeneral.com generated $3,164 in revenue from 36 transactions and 1,795 sessions, ranking last among competitors. It trails kowtowclothing.com by $2.3 million in revenue, 10,600 transactions, and 461,000 sessions. While phxgeneral.com’s conversion rate of 1.50-2.00% matches malibusandals.com’s, it significantly lags behind kowtowclothing.com’s conversion rate of 2.00-2.50%. In terms of average order value (AOV), phxgeneral.com's range of $75-100 is considerably lower than the AOVs of its competitors, particularly palomawool.com and kowtowclothing.com, which are $275-300 and $200-225 respectively. Overall, phxgeneral.com is positioned at the lower end of the market.

boysmells.com screenshot
#1 boysmells.com
130.5K
Revenue
249.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
palomawool.com screenshot
#2 palomawool.com
1.8M
Revenue
462.7K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kowtowclothing.com screenshot
#3 kowtowclothing.com
2.3M
Revenue
451.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
malibusandals.com screenshot
#4 malibusandals.com
20.7K
Revenue
4.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
phxgeneral.com vs top market performers
phxgeneral.com
top retailers
conversion rate vs average order value for phxgeneral.com and its competitors
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Industries phxgeneral.com operates in

phxgeneral.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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phxgeneral.com channels

Identify top traffic channels that drive growth for phxgeneral.comand discover how performance of traffic channels has changed over time.

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phxgeneral.com Google Ads spend

Evaluate phxgeneral.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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phxgeneral.com devices

Review phxgeneral.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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phxgeneral.com top markets

Explore phxgeneral.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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phxgeneral.com country & global rank

Assess the ranking of phxgeneral.com among other retailers within its primary country and worldwide.

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