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Dec 2025
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Home/Insights/Retailers/boatoutfitters.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.1M
Revenue
Dec 25
157K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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BoatOutfitters.com offers a wide range of products tailored for boats. Their inventory includes marine-grade hardware, custom-sized cutting boards, tackle storage solutions, seating accessories, and other marine-themed items. They provide options for customized designs and materials suitable for use in demanding conditions.

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boatoutfitters.com Annual Revenue and Growth

boatoutfitters.com's annual sales on its online store amounted to $15.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
boatoutfitters.com revenue by year

boatoutfitters.com's monthly revenueOVER TIME
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Over the past three months, boatoutfitters.com revenue has experienced decline of 38%, compared to the preceding three months.

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boatoutfitters.com revenue decline for last six months
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OVERVIEW
In December 2025, boatoutfitters.com generated $1,111,862 in online sales, significantly surpassing the vehicle/boats industry median of $100,776, yet still behind the category leader, boats.net, at $3,914,010; with a conversion rate of 1.00-1.50%, it is above the low end of the industry (0.72%) but below the high end (3.38%), while the average order value (AOV) ranges between $450-475, well below the top AOV of $1,140; additionally, boatoutfitters.com attracted 156,977 sessions, exceeding the industry median of 12,214 but falling short of boats.net's 261,600 sessions.
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boatoutfitters.com competitors

In December 2025, Boat Outfitters outperformed its competitors in terms of revenue, with $1,111,862 in comparison to Great Lakes Skipper at $267,064, Wholesale Marine at $472,666, Gemlux at $177,716, Overtons at $1,464,845, and Pontoon Stuff at $213,185. Boat Outfitters also had a higher number of transactions at 2,342, beating out most of its competitors. Additionally, Boat Outfitters had a competitive average order value (AOV) range of $450-$475, similar to Wholesale Marine and higher than Great Lakes Skipper and Pontoon Stuff. Boat Outfitters' conversion rate fell within the range of 1.00-1.50%, which was consistent with Wholesale Marine and exceeded Gemlux and Pontoon Stuff. In terms of sessions, Boat Outfitters attracted 156,977 visitors, more than Gemlux and Pontoon Stuff, but fewer than Wholesale Marine and Overtons.

greatlakesskipper.com screenshot
#1 greatlakesskipper.com
267.1K
Revenue
94.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
wholesalemarine.com screenshot
#2 wholesalemarine.com
472.7K
Revenue
165.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gemlux.com screenshot
#3 gemlux.com
177.7K
Revenue
22.4K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
overtons.com screenshot
#4 overtons.com
1.5M
Revenue
159.3K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
pontoonstuff.com screenshot
#5 pontoonstuff.com
213.2K
Revenue
67.8K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
boatoutfitters.com vs top market performers
boatoutfitters.com
top retailers
conversion rate vs average order value for boatoutfitters.com and its competitors
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Revenue share by device at boatoutfitters.com

In December large majority of sales on boatoutfitters.com, 93% was finalized on desktop devices, with 7.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on boatoutfitters.com, 93% was finalized on desktop devices, with 7.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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boatoutfitters.com channels

Identify top traffic channels that drive growth for boatoutfitters.comand discover how performance of traffic channels has changed over time.

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boatoutfitters.com Google Ads spend

Evaluate boatoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boatoutfitters.com devices

Review boatoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boatoutfitters.com top markets

Explore boatoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boatoutfitters.com country & global rank

Assess the ranking of boatoutfitters.com among other retailers within its primary country and worldwide.

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