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Jan 2026
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Home/Insights/Retailers/boatoutfitters.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.3M
Revenue
Jan 26
157.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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BoatOutfitters.com offers a wide range of products tailored for boats. Their inventory includes marine-grade hardware, custom-sized cutting boards, tackle storage solutions, seating accessories, and other marine-themed items. They provide options for customized designs and materials suitable for use in demanding conditions.

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boatoutfitters.com Annual Revenue and Growth

boatoutfitters.com's annual sales on its online store amounted to $18.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
boatoutfitters.com revenue by year

boatoutfitters.com's monthly revenueOVER TIME
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Over the past three months, boatoutfitters.com revenue has experienced decline of 17%, compared to the preceding three months.

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boatoutfitters.com revenue decline for last six months
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OVERVIEW
In January 2026, boatoutfitters.com achieved online sales revenue of $1,280,499, significantly surpassing the median of $106,743 in the VEHICLES industry, but trailing behind the top competitor, boats.net, which reported $4,408,049. The site’s conversion rate ranged from 1.50-2.00%, below the industry high of 3.14%, while its average order value (AOV) stood at $450-475, well below the high of $1,142. With 157,150 sessions, boatoutfitters.com outperformed the median of 11,847 sessions but fell short of the leading site’s 323,948 sessions, indicating potential growth opportunities in traffic and conversion strategies.
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boatoutfitters.com competitors

When comparing boatoutfitters.com to its competitors in January 2026, we see that boatoutfitters.com had a revenue of $1,280,499 from 2,810 transactions and 157,150 sessions, with an average order value (AOV) of $450-$475 and a conversion rate of 1.50-2.00%. In comparison, Great Lakes Skipper had a revenue of $300,221 from 432 transactions and 119,001 sessions, with an AOV of $675-$700 and a conversion rate of 0.00-0.50%. Wholesale Marine had a revenue of $552,368 from 2,457 transactions and 148,427 sessions, with an AOV of $200-$225 and a conversion rate of 1.50-2.00%. Overton's had the highest revenue at $1,406,649 from 3,672 transactions and 154,151 sessions, with an AOV of $375-$400 and a conversion rate of 2.00-2.50%. Overall, boatoutfitters.com performed well in terms of revenue, transactions, and conversion rate, putting it in a strong position compared to its competitors.

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300.2K
Revenue
119K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
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#2 wholesalemarine.com
552.4K
Revenue
148.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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#3 gemlux.com
144.5K
Revenue
17.4K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
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#4 overtons.com
1.4M
Revenue
154.2K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
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#5 pontoonstuff.com
308.5K
Revenue
67.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
boatoutfitters.com vs top market performers
boatoutfitters.com
top retailers
conversion rate vs average order value for boatoutfitters.com and its competitors
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Revenue share by device at boatoutfitters.com

In January large majority of sales on boatoutfitters.com, 93% was finalized on desktop devices, with 7.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on boatoutfitters.com, 93% was finalized on desktop devices, with 7.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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boatoutfitters.com channels

Identify top traffic channels that drive growth for boatoutfitters.comand discover how performance of traffic channels has changed over time.

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boatoutfitters.com Google Ads spend

Evaluate boatoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boatoutfitters.com devices

Review boatoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boatoutfitters.com top markets

Explore boatoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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boatoutfitters.com country & global rank

Assess the ranking of boatoutfitters.com among other retailers within its primary country and worldwide.

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