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Aug 2026
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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13.8M
Revenue
Aug 26
3.1M
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $102.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$102.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 44%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In August 2026, bellroy.com, a jewelry and luxury products category store, generated $13.8 million in online sales, significantly higher than an average jewelry and luxury products store's revenue of around $109,000 a month. Its conversion rate ranged from 2.50-3.00%, comfortably within the category's typical range of 0.37% to 2.73%. The average order value (AOV) stood between $150-175, also within the category's typical range of $88 to $1,050. With 3.1 million sessions, bellroy.com far exceeded the average jewelry and luxury products store's approximately 35,200 sessions monthly, while the most-visited store, jomashop.com, recorded 15.1 million sessions.
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bellroy.com competitors

In August 2026, bellroy.com excels in overall performance metrics but trails in average order value (AOV) compared to some competitors. With revenue at $13.8 million and transactions totaling 90,900, bellroy.com surpasses all competitors in these categories. It leads significantly in sessions, attracting 3.1 million visitors. While its AOV ranges from $150 to $175, competitors like pertutti.com, seattlethread.com, and onsclothing.com have AOVs of $175 to $200. In conversion rates, bellroy.com falls within the 2.50-3.00% range, consistent with walletgear.com and indiodurham.com but ahead of pertutti.com, which ranges from 0.50-1.00%. The performance highlights bellroy.com's strong market position despite facing AOV challenges, while its impressive session count demonstrates effective audience engagement. Overall, bellroy.com maintains a strong lead in revenue, transactions, and visitor sessions against its competitors.

pertutti.com screenshot
#1 pertutti.com
18.5K
Revenue
9.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
129.9K
Revenue
48K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
seattlethread.com screenshot
#3 seattlethread.com
33.8K
Revenue
8.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
indiodurham.com screenshot
#4 indiodurham.com
12.7K
Revenue
6.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
walletgear.com screenshot
#5 walletgear.com
43.9K
Revenue
26.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In August large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellroy.com operates in

bellroy.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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