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Jan 2026
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.3M
Revenue
Jan 26
2.3M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $102.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$102.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced decline of 4.7%, compared to the preceding three months.

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bellroy.com revenue decline for last six months
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OVERVIEW
In January 2026, bellroy.com, operating in the LUXURY sector, achieved online sales of $5,296,665, significantly surpassing the industry median of $104,222. With a conversion rate between 1.50-2.00%, it remains below the sector's high of 2.76%. The average order value (AOV) ranged from $125-150, well under the sector's peak of $983. With 2,289,588 sessions, bellroy.com trails the leading store, pandora.net, which garnered 21,750,377 sessions, while the median sessions for the industry are 32,613, highlighting areas for growth and improvement in engagement and conversion.
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bellroy.com competitors

In January 2026, bellroy.com outperformed its competitors in terms of revenue, with a total revenue of $5,296,665. This significantly exceeded the revenue of its competitors, such as pertutti.com with $25,383, indiodurham.com with $10,441, and walletgear.com with $40,952. bellroy.com also had a higher number of transactions and sessions compared to most competitors, indicating a strong customer base and engagement. Additionally, bellroy.com had a competitive average order value (AOV) falling within the range of $125-150, similar to onsclothing.com's AOV range of $175-200. The conversion rate for bellroy.com ranged from 1.50-2.00%, aligning with onsclothing.com's conversion rate. Overall, bellroy.com demonstrated superior performance in revenue, transactions, and sessions compared to its competitors in the e-commerce industry.

pertutti.com screenshot
#1 pertutti.com
25.4K
Revenue
13.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
108.1K
Revenue
38.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
indiodurham.com screenshot
#3 indiodurham.com
10.4K
Revenue
5.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
walletgear.com screenshot
#4 walletgear.com
41K
Revenue
26K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
therapystores.com screenshot
#5 therapystores.com
45K
Revenue
6.7K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In January large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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