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Nov 2025
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.2M
Revenue
Nov 25
2.9M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $95.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$95.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 12%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In November 2025, bellroy.com generated $12,164,612 in online sales, significantly outperforming the LUXURY median of $89,238, while the largest competitor, brilliantearth.com, achieved $98,845,396. With a conversion rate of 3.00-3.50%, bellroy exceeds the high benchmark of 2.95%. Its average order value (AOV) ranges from $125-150, below the high of $975. Bellroy attracted 2,890,903 sessions, notably lower than the top competitor's 26,095,375, and below the median of 27,171 in the industry, highlighting potential for growth in audience engagement and market presence.
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bellroy.com competitors

When comparing bellroy.com to its competitors in November 2025, we can see that bellroy.com has a revenue of $12,164,612, which falls in the middle of the pack. In terms of transactions, bellroy.com has 87,932 transactions, more than most of its competitors but less than onsclothing.com. bellroy.com also has a high number of sessions at 2,890,903, surpassing all of its competitors. However, the average order value (AOV) for bellroy.com is lower at $125-150 compared to the $175-200 range of most competitors. The conversion rate for bellroy.com is also slightly lower at 3.00-3.50%, compared to the 2.00-3.00% range of its competitors. Overall, while bellroy.com may lead in sessions, it lags behind in AOV and conversion rate when compared to its competitors such as onsclothing.com and seattlethread.com.

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14.9K
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8.3K
Sessions
0.5-1.0%
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AOV
onsclothing.com screenshot
#2 onsclothing.com
201.2K
Revenue
55.1K
Sessions
2.0-2.5%
Conv. rate
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AOV
seattlethread.com screenshot
#3 seattlethread.com
19.7K
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4.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
indiodurham.com screenshot
#4 indiodurham.com
4.8K
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2.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
walletgear.com screenshot
#5 walletgear.com
49.9K
Revenue
27.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In November large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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