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Sep 2026
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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13.5M
Revenue
Sep 26
2.8M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $102.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$102.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 26%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In September 2026, bellroy.com, operating in the jewelry and luxury products category, generated $13.5 million in online sales, significantly higher than an average jewelry and luxury products store's revenue of around $84,900 per month. The site's conversion rate ranged from 2.50% to 3.00%, which is within the typical range of 0.35% to 2.7% for the category. bellroy.com’s average order value (AOV) of $150-175 also falls within the category's typical AOV range of $81 to $1,012. With 2.8 million sessions, bellroy.com far exceeds the average jewelry and luxury products store's approximately 26,500 sessions per month.
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bellroy.com competitors

In September 2026, bellroy.com trails its competitors with an average order value (AOV) of $150-175. However, bellroy.com excels in overall performance, leading in revenue at $13.5 million, transactions with 83,000, and sessions at 2.8 million. The domain surpasses pertutti.com, which has an AOV of $175-200 and revenue of $16,200, yet trails behind in transactions and sessions. In comparison, onsclothing.com shows an AOV of $175-200 and significantly higher revenue of $153,000, but bellroy.com outperforms it in transactions and sessions. seattlethread.com and walletgear.com have AOVs of $200-225 and $50-75, respectively, with bellroy.com again leading in both revenue and transaction counts. While indiodurham.com falls short with an AOV of $75-100, bellroy.com maintains a strong position in all key metrics, showcasing its competitiveness despite the AOV challenge.

pertutti.com screenshot
#1 pertutti.com
16.2K
Revenue
8.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
153.5K
Revenue
43.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
seattlethread.com screenshot
#3 seattlethread.com
29.7K
Revenue
6.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
indiodurham.com screenshot
#4 indiodurham.com
9.6K
Revenue
5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
walletgear.com screenshot
#5 walletgear.com
30.2K
Revenue
19.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In September large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellroy.com operates in

bellroy.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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