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Sep 2025
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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9.8M
Revenue
Sep 25
2.4M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $95.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$95.3M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 10%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In September 2025, bellroy.com achieved impressive online sales revenue of $9,795,400, significantly surpassing the LUXURY median of $79,797. With a conversion rate of 2.50-3.00%, it remains competitive, although just below the sector high of 2.77%. The average order value (AOV) ranged from $125 to $150, notably lower than the category’s high of $998. Despite its success, bellroy.com’s 2,358,847 sessions pales in comparison to the highest in the sector at 12,639,220 from pandora.net, but it far exceeds the median sessions of 27,132 in the industry, reflecting a strong market presence.
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bellroy.com competitors

In September 2025, when comparing bellroy.com to its competitors, Bellroy stands out in terms of revenue, with $9,795,400, compared to its closest competitors pertutti.com at $22,523 and seattlethread.com at $26,234. In the number of transactions, Bellroy leads with 68,003, while onsclothing.com follows with 640 transactions. Bellroy also has a significantly higher number of sessions with 2,358,847, compared to seattlethread.com with 5,664 sessions. In terms of Average Order Value (AOV), Bellroy falls within the range of $125-150, whereas onsclothing.com and seattlethread.com have AOVs of $200-225. Despite Bellroy and indiodurham.com sharing the same conversion rate range of 2.50-3.00, Bellroy surpasses indiodurham.com in revenue and sessions. Overall, bellroy.com demonstrates strong performance metrics compared to its competitors in September 2025.

pertutti.com screenshot
#1 pertutti.com
22.5K
Revenue
10.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
132.6K
Revenue
35.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
seattlethread.com screenshot
#3 seattlethread.com
26.2K
Revenue
5.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
indiodurham.com screenshot
#4 indiodurham.com
6.4K
Revenue
3.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
walletgear.com screenshot
#5 walletgear.com
33.1K
Revenue
20.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In September large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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