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Jul 2026
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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12.5M
Revenue
Jul 26
3.1M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $102.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$102.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 64%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In July 2026, bellroy.com, a jewelry and luxury products category site, generated $12.5 million in online sales, significantly exceeding the $91,100 monthly average for an average jewelry and luxury products store; however, it remains below the $99.8 million of chrono24.com. Its conversion rate is within the typical range at 2.50-3.00%, compared to 0.37% to 2.75% for an average jewelry and luxury products store. The average order value (AOV) of $125-150 is also within the category's typical range of $91 to $1,006. With 3.1 million sessions, bellroy.com outperforms an average jewelry and luxury products store, which sees around 27,500 sessions monthly.
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bellroy.com competitors

In July 2026, bellroy.com trails its competitors in average order value (AOV), with a range of $125-150 compared to $175-200 for all its competitors. However, bellroy.com leads in revenue, generating $12.5 million from 84,900 transactions and 3.1 million sessions, outperforming its closest competitor, onsclothing.com, by $12.3 million in revenue and 84,000 transactions. While bellroy.com maintains a competitive conversion rate between 2.50-3.00%, it still ranks first among the six domains. In contrast, pertutti.com and walletgear.com fall behind in both revenue and transactions, earning $23,600 and $55,400, respectively, with significantly fewer transactions. Overall, bellroy.com excels in total revenue, transactions, and sessions, but its lower AOV indicates room for improvement compared to its peers like onsclothing.com and seattlethread.com.

pertutti.com screenshot
#1 pertutti.com
23.6K
Revenue
12.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
154.5K
Revenue
49.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
seattlethread.com screenshot
#3 seattlethread.com
19.7K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
indiodurham.com screenshot
#4 indiodurham.com
16K
Revenue
5.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
walletgear.com screenshot
#5 walletgear.com
55.4K
Revenue
31.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In July large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellroy.com operates in

bellroy.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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