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Dec 2025
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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10.4M
Revenue
Dec 25
2.9M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $95.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$95.3M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 10%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In December 2025, bellroy.com achieved impressive online sales revenue of $10,368,449, significantly outperforming the LUXURY median of $96,622, though it lags behind industry leader brilliantearth.com at $94,034,501. The site recorded a conversion rate of 2.50-3.00%, surpassing the low end of the category's range, with an average order value (AOV) between $125-150, notably lower than the high AOV of $973. With 2,859,916 sessions, bellroy.com fell short of the highest-performing store, pandora.net, which boasted 31,483,239 sessions, while the median for the sector stood at 30,565.
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bellroy.com competitors

In December 2025, bellroy.com reported a revenue of $10,368,449 with 77,194 transactions and 2,859,916 sessions, boasting an average order value (AOV) between $125-$150 and a conversion rate of 2.50-3.00%. When comparing bellroy.com to its competitors, it is evident that it outperforms most in terms of revenue and transactions. For example, pertutti.com generated only $21,319 in revenue with 113 transactions and 10,216 sessions, showcasing a lower AOV of $175-$200 and a conversion rate of 1.00-1.50%. Meanwhile, onsclothing.com reported $179,684 in revenue with 866 transactions and 56,508 sessions, featuring a higher AOV of $200-$225 and a conversion rate of 1.50-2.00%. Despite some competitors matching bellroy.com in certain metrics, overall bellroy.com remains a strong player in the market.

pertutti.com screenshot
#1 pertutti.com
21.3K
Revenue
10.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
179.7K
Revenue
56.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
seattlethread.com screenshot
#3 seattlethread.com
22.7K
Revenue
6.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
indiodurham.com screenshot
#4 indiodurham.com
13.7K
Revenue
5.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
walletgear.com screenshot
#5 walletgear.com
38.4K
Revenue
22K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In December large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bellroy.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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