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May 2026
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Home/Insights/Retailers/bellroy.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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10.4M
Revenue
May 26
2.5M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Bellroy.com is an e-commerce platform that provides a range of products. Their inventory includes wallets, bags, pouches, Cardholders, smartphone cases, and other accessories. The website also showcases various categories such as work, travel, and outdoors, catering to a diverse consumer base.

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bellroy.com Annual Revenue and Growth

bellroy.com's annual sales on its online store amounted to $102.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$102.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
bellroy.com revenue by year

bellroy.com's monthly revenueOVER TIME
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Over the past three months, bellroy.com revenue has experienced growth of 26%, compared to the preceding three months.

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bellroy.com revenue growth for last six months
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OVERVIEW
In May 2026, bellroy.com generated online sales of $10,355,571, significantly outperforming the LUXURY median of $94,611, with a conversion rate of 2.50-3.00%, slightly above the category high of 2.79%. The average order value (AOV) ranged between $125-150, well below the category high of $994, while attracting 2,535,698 sessions, a fraction of the highest at swatch.com with 23,070,457 sessions, and lower than the median of 27,072.
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bellroy.com competitors

In May 2026, bellroy.com generated $10,355,571 in revenue from 69,836 transactions across 2,535,698 sessions, yielding an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Comparatively, onsclothing.com led with a significantly higher revenue of $153,543 and a high AOV of $200-225, but its conversion rate of 1.50-2.00% was lower. pertutti.com and seattlethread.com reported revenues of $14,771 and $17,347, respectively, with similar AOVs of $175-200, but lower transaction volumes and conversion rates. walletgear.com, despite a modest revenue of $52,719 and lower AOV of $50-75, maintained a comparable conversion rate of 2.50-3.00%. Meanwhile, indiodurham.com reported the lowest revenue at $9,179, with an AOV of $75-100, yet achieved the same conversion rate as bellroy.com. Overall, bellroy.com remains competitive, balancing strong revenue and healthy conversion metrics against its peers.

pertutti.com screenshot
#1 pertutti.com
14.8K
Revenue
7.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
onsclothing.com screenshot
#2 onsclothing.com
153.5K
Revenue
48K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
seattlethread.com screenshot
#3 seattlethread.com
17.3K
Revenue
4.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
indiodurham.com screenshot
#4 indiodurham.com
9.2K
Revenue
4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
walletgear.com screenshot
#5 walletgear.com
52.7K
Revenue
29K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellroy.com vs top market performers
bellroy.com
top retailers
conversion rate vs average order value for bellroy.com and its competitors
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Revenue share by device at bellroy.com

In May large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bellroy.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellroy.com operates in

bellroy.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bellroy.com channels

Identify top traffic channels that drive growth for bellroy.comand discover how performance of traffic channels has changed over time.

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bellroy.com Google Ads spend

Evaluate bellroy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellroy.com devices

Review bellroy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellroy.com top markets

Explore bellroy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellroy.com country & global rank

Assess the ranking of bellroy.com among other retailers within its primary country and worldwide.

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