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Aug 2026
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for bellelily.combellelily.com

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20.2K
Revenue
Aug 26
23.2K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $63.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$63.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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bellelily.com revenue decline for last six months
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OVERVIEW
In August 2026, bellelily.com, a fashion and apparel category store, generated $20,200 in online sales, significantly below the typical store in the fashion and apparel category, which earns around $87,900 monthly. Its conversion rate of 1.00-1.50% falls within the typical range of 0.65% to 3.1%, while its average order value (AOV) of $50-75 is also within the typical category range of $84 to $408. With 23,200 sessions, bellelily.com trails the typical store in the fashion and apparel category, which sees about 37,200 sessions monthly.
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bellelily.com competitors

In August 2026, bellelily.com trails its competitors in revenue, generating $20,200 compared to ggblue.com’s $57,500. However, bellelily.com excels in transactions, achieving 317, which surpasses ggblue.com’s 295 and fairyseason.com’s 224. Additionally, bellelily.com leads in sessions with 23,200, outpacing fairyseason.com’s 11,600 and ggblue.com’s 10,800. The average order value (AOV) for bellelily.com ranges from $50-75, while fairyseason.com is slightly higher at $75-100, and ggblue.com significantly surpasses with an AOV of $175-200. In terms of conversion rates, bellelily.com is on the lower end at 1.00-1.50%, while ggblue.com leads with 2.50-3.00%. Overall, while bellelily.com excels in transactions and sessions, it faces challenges in revenue and AOV compared to its competitors.

ggblue.com screenshot
#1 ggblue.com
57.5K
Revenue
10.8K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
fairyseason.com screenshot
#2 fairyseason.com
18.3K
Revenue
11.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In August large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellelily.com operates in

bellelily.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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