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May 2025
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2K
Revenue
1.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com's revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced decline of 26%, compared to the preceding three months.

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bellelily.com revenue decline for last six months
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OVERVIEW
In May 2025, bellelily.com, a FASHION AND APPAREL website, generated $2,045 in online sales with a conversion rate of 1.00-1.50% and an AOV of $75-100. The highest conversion rate in the industry is 3.09%, while the lowest is 0.67%. The highest AOV is $415, and the lowest is $82. bellelily.com had 1,843 sessions, while the top performer had 224,142,058 sessions. The median sessions in the industry is 33,223, with the highest revenue being $731,622,726 from shein.com.
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bellelily.com competitors

In May 2025, bellelily.com lags behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). ggblue.com leads the pack with a revenue of $10,007, 50 transactions, and 2,119 sessions, along with an AOV of $175-200. fairyseason.com closely mirrors bellelily.com with a revenue of $1,904, 24 transactions, and 969 sessions, but boasts a higher conversion rate of 2.50-3.00. bellewholesale.com outshines bellelily.com with a revenue of $8,421, 89 transactions, and 4,359 sessions, alongside a similar AOV. While bellelily.com has a competitive conversion rate of 1.00-1.50, it falls short compared to fairyseason.com's and bellewholesale.com's conversion rates of 2.50-3.00 and 2.00-2.50 respectively. bellelily.com will need to focus on increasing its revenue, transactions, and sessions to compete effectively with its counterparts in the online retail space.

ggblue.com screenshot
#1 ggblue.com
10K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
fairyseason.com screenshot
#2 fairyseason.com
1.9K
Revenue
968.7
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bellewholesale.com screenshot
#3 bellewholesale.com
8.4K
Revenue
4.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In May large majority of sales on bellelily.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on bellelily.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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