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Dec 2025
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for bellelily.combellelily.com

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9K
Revenue
Dec 25
10.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $508.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$508.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced decline of 18%, compared to the preceding three months.

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bellelily.com revenue decline for last six months
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OVERVIEW
In December 2025, bellelily.com, a lifestyle and fashion apparel retailer, generated $8,993 in online sales, significantly below the industry median of $92,600, with sessions totaling 10,764, compared to the median of 39,789. Its conversion rate ranged between 1.00-1.50%, falling short of the high standard of 3.17% for the industry, while its average order value (AOV) was $75-100, aligning with the low end of the spectrum. In contrast, major competitor macys.com amassed $926,839,757 in revenue, and shein.com led in sessions with over 304 million, underscoring the competitive landscape.
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bellelily.com competitors

In December 2025, bellelily.com generated $8,993 in revenue from 120 transactions and 10,764 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, ggblue.com had revenue of $8,693 from 48 transactions and 2,178 sessions with an AOV of $175-$200 and a conversion rate of 2.00-2.50%. fairyseason.com earned $8,186 from 106 transactions and 4,543 sessions with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. Lastly, bellewholesale.com generated $1,444 from 17 transactions and 608 sessions with an AOV of $75-$100 and a conversion rate of 2.50-3.00%. In comparison, bellelily.com has the highest revenue, sessions, and AOV, but lower conversion rates than ggblue.com and fairyseason.com.

ggblue.com screenshot
#1 ggblue.com
8.7K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
fairyseason.com screenshot
#2 fairyseason.com
8.2K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bellewholesale.com screenshot
#3 bellewholesale.com
1.4K
Revenue
608
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In December large majority of sales on bellelily.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bellelily.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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