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Jan 2026
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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15.8K
Revenue
Jan 26
20K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $63.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$63.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced growth of 83%, compared to the preceding three months.

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bellelily.com revenue growth for last six months
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OVERVIEW
In January 2026, bellelily.com, operating in the lifestyle/fashion and apparel sector, generated $15,834 in online sales, significantly below the median of $91,806, with a conversion rate of 1.00-1.50%, lower than the industry's high of 3.1%. Its average order value (AOV) ranged from $50 to $75, well below the sector's high of $390, while it attracted 19,989 sessions, far fewer than the median of 38,909 and the highest recorded sessions of 279,580,739 by shein.com, highlighting a challenging position in a competitive market.
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bellelily.com competitors

In January 2026, bellelily.com generated a revenue of $15,834 from 223 transactions and 19,989 sessions with an average order value (AOV) range of $50-75 and a conversion rate of 1.00-1.50%. Compared to ggblue.com, bellelily.com had a slightly higher revenue but significantly more transactions and sessions, indicating a potentially stronger customer base. However, ggblue.com boasted a higher AOV range of $150-175 and a higher conversion rate of 2.00-2.50%, suggesting a more lucrative customer segment. On the other hand, when compared to fairyseason.com, bellelily.com had a higher revenue and AOV range but fewer transactions and sessions. fairyseason.com had a higher conversion rate of 2.50-3.00%, indicating a better ability to convert sessions into transactions. Overall, bellelily.com shows strength in revenue and customer engagement, but competitors excel in AOV and conversion rates.

ggblue.com screenshot
#1 ggblue.com
14.4K
Revenue
3.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
fairyseason.com screenshot
#2 fairyseason.com
12.1K
Revenue
6.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In January large majority of sales on bellelily.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bellelily.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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