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Sep 2025
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bellelily.combellelily.com

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4.6K
Revenue
Sep 25
5.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $508.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$508.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced growth of 94%, compared to the preceding three months.

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bellelily.com revenue growth for last six months
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OVERVIEW
In September 2025, bellelily.com, a player in the lifestyle/fashion and apparel industry, generated $4,615 in online sales, significantly lower than the median revenue of $74,931. With a conversion rate of 1.50-2.00%, it falls short of the high standard of 3.2% for the sector. The average order value (AOV) ranges between $50-75, also underperforming compared to the higher benchmark of $382. bellelily.com had 5,296 sessions, markedly less than the industry median of 34,221 and the top competitor, shein.com, which attracted an astonishing 297 million sessions.
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bellelily.com competitors

In September 2025, bellelily.com lagged behind its competitors in terms of revenue, with only $4,615 compared to ggblue.com's $16,508, fairyseason.com's $8,044, and bellewholesale.com's $10,086. bellelily.com also had a lower number of transactions at 81, compared to fairyseason.com's 145 and bellewholesale.com's 98. However, bellelily.com had a higher number of sessions at 5,296, exceeding ggblue.com's 3,299 and bellewholesale.com's 5,133. The average order value (AOV) for bellelily.com fell within the same range as fairyseason.com at $50-75, while ggblue.com and bellewholesale.com had higher AOVs. bellelily.com's conversion rate of 1.50-2.00% was on par with bellewholesale.com but lower than ggblue.com and fairyseason.com. Overall, bellelily.com had room for improvement in revenue and transaction numbers compared to its competitors in September 2025.

ggblue.com screenshot
#1 ggblue.com
16.5K
Revenue
3.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
fairyseason.com screenshot
#2 fairyseason.com
8K
Revenue
5.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bellewholesale.com screenshot
#3 bellewholesale.com
10.1K
Revenue
5.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In September large majority of sales on bellelily.com, 92% was finalized on desktop devices, with 8.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bellelily.com, 92% was finalized on desktop devices, with 8.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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