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Apr 2026
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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22.9K
Revenue
Apr 26
23.2K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $63.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$63.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced growth of 97%, compared to the preceding three months.

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bellelily.com revenue growth for last six months
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OVERVIEW
In April 2026, bellelily.com, a player in the lifestyle/fashion and apparel industry, generated online sales revenue of $22,912, significantly below the median of $78,791, with a conversion rate ranging from 1.00-1.50%, lower than the high industry standard of 3.05%. Their average order value (AOV) is between $50-75, compared to a high of $389 in the sector. The website attracted 23,218 sessions, far fewer than the median of 35,276 and dramatically less than industry leader shein.com, which boasts $860,961,522 in revenue and 281,585,790 sessions, highlighting Bellelily's challenges in a competitive market.
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bellelily.com competitors

In April 2026, bellelily.com outperformed its competitors in several key metrics. It generated $22,912 in revenue from 306 transactions and achieved 23,218 sessions, leading to a conversion rate of 1.00-1.50%. In contrast, ggblue.com reported $16,894 in revenue with only 90 transactions from 4,488 sessions, translating to a higher average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. Similarly, fairyseason.com lagged significantly, earning $5,799 from 75 transactions across 2,919 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. While bellelily.com leads in revenue and overall traffic, ggblue.com and fairyseason.com demonstrate higher AOVs and conversion rates, suggesting a potentially more profitable customer base, albeit with lower overall engagement.

ggblue.com screenshot
#1 ggblue.com
16.9K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
fairyseason.com screenshot
#2 fairyseason.com
5.8K
Revenue
2.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In April large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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