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Sep 2026
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for bellelily.combellelily.com

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10.5K
Revenue
Sep 26
12.1K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $63.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$63.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced decline of 21%, compared to the preceding three months.

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bellelily.com revenue decline for last six months
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OVERVIEW
In September 2026, bellelily.com, a fashion and apparel category store, generated $10,500 in revenue, significantly lower than a typical store in the fashion and apparel category, which generates around $63,500. The site recorded a conversion rate of 1.50-2.00%, within the typical range of 0.67% to 3.16%. With an average order value (AOV) of $50-75, bellelily.com is also below the typical range of $79 to $406. Additionally, it had 12,100 sessions, well below the typical 26,000 sessions in the fashion and apparel category.
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bellelily.com competitors

bellelily.com trails its competitors in revenue, achieving $10,500 compared to ggblue.com’s $20,700 and fairyseason.com’s $19,500. However, bellelily.com excels in transaction volume with 185 transactions, surpassing ggblue.com’s 102 but falling behind fairyseason.com, which boasts 351 transactions. In terms of sessions, bellelily.com ranks second with 12,100 sessions, while fairyseason.com leads with 14,900. Both bellelily.com and fairyseason.com share an AOV of $50-75, reflecting a similar customer spending pattern. Notably, bellelily.com has a conversion rate of 1.50-2.00%, trailing fairyseason.com’s 2.00-2.50% but matching bellewholesale.com’s 1.50-2.00%. Overall, while bellelily.com shows strengths in transaction numbers and session count, it still faces significant competition in revenue from its peers as of September 2026.

ggblue.com screenshot
#1 ggblue.com
20.7K
Revenue
4.1K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
fairyseason.com screenshot
#2 fairyseason.com
19.5K
Revenue
14.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bellewholesale.com screenshot
#3 bellewholesale.com
907.8
Revenue
462
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In September large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellelily.com operates in

bellelily.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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