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May 2026
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for bellelily.combellelily.com

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23.4K
Revenue
May 26
25.3K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $63.2K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$63.2K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced growth of 77%, compared to the preceding three months.

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bellelily.com revenue growth for last six months
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OVERVIEW
In May 2026, bellelily.com generated $23,367 in online sales, significantly below the FASHION AND APPAREL median of $74,720, with a conversion rate of 1.00-1.50%, lower than the high of 3.18%. The average order value (AOV) ranged from $50-75, well beneath the category high of $405, while total sessions were 25,253, slightly lower than the median of 29,212, and a stark contrast to the leading store, shein.com, which boasts $869,380,784 in revenue and over 309 million sessions. Overall, bellelily's performance highlights the challenges in a competitive industry landscape.
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bellelily.com competitors

In May 2026, bellelily.com outperformed its competitors with a revenue of $23,367 from 326 transactions across 25,253 sessions, yielding a conversion rate of 1.00-1.50%. ggblue.com generated $19,867, with a higher average order value (AOV) of $200-225, but only 93 transactions from 4,671 sessions, leading to a better conversion rate of 1.50-2.00%. fairyseason.com reported $10,860 in revenue from 148 transactions over 6,612 sessions, achieving a strong conversion rate of 2.00-2.50%, yet had the same AOV range as bellelily.com. In stark contrast, bellewholesale.com struggled, earning just $1,185 from 12 transactions in 623 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, while bellelily.com led in revenue and transactions, its competitors had varying strengths in AOV and conversion rates.

ggblue.com screenshot
#1 ggblue.com
19.9K
Revenue
4.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
fairyseason.com screenshot
#2 fairyseason.com
10.9K
Revenue
6.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bellewholesale.com screenshot
#3 bellewholesale.com
1.2K
Revenue
623
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In May large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bellelily.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bellelily.com operates in

bellelily.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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