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Nov 2025
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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for bellelily.combellelily.com

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1.3K
Revenue
Nov 25
1.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $508.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$508.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced decline of 37%, compared to the preceding three months.

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bellelily.com revenue decline for last six months
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OVERVIEW
In November 2025, bellelily.com, operating in the lifestyle/fashion and apparel industry, reported online sales revenue of $1,342, significantly lower than the median of $93,064. The site achieved a conversion rate of 1.00-1.50%, below the industry average of 3.37%. With an Average Order Value (AOV) between $75 and $100, Bellelily's performance is just above the lower threshold of $76. The website garnered 1,469 sessions, far fewer than the median of 36,492 in its category, highlighting the challenges it faces compared to major players like Shein, which dominated with staggering metrics across the board.
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bellelily.com competitors

In November 2025, bellelily.com generated a revenue of $1,342 with 16 transactions and 1,469 sessions, resulting in an Average Order Value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Compared to its competitors, ggblue.com outperformed bellelily.com with a revenue of $13,238 from 62 transactions and 2,646 sessions, boasting a higher AOV of $200-$225 and a conversion rate of 2.00-2.50%. On the other hand, fairyseason.com also surpassed bellelily.com with a revenue of $4,469 from 64 transactions and 3,289 sessions, featuring a lower AOV of $50-$75 but a slightly higher conversion rate of 1.50-2.00%. Despite bellelily.com's decent performance, it falls behind ggblue.com and fairyseason.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

ggblue.com screenshot
#1 ggblue.com
13.2K
Revenue
2.6K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
fairyseason.com screenshot
#2 fairyseason.com
4.5K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
bellelily.com vs top market performers
bellelily.com
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conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In November large majority of sales on bellelily.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bellelily.com, 90% was finalized on desktop devices, with 9.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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