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Home/Insights/Retailers/bellelily.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for bellelily.combellelily.com

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6.5K
Revenue
Aug 25
6.9K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Bellelily.com is an online retailer that offers a wide range of clothing, accessories, and lifestyle products for women. Their inventory includes dresses, tops, swimwear, lingerie, shoes, as well as jewelry and home decor items. They strive to provide customers with fashionable and affordable options for various occasions and personal styles.

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bellelily.com Annual Revenue and Growth

bellelily.com's annual sales on its online store amounted to $508.5K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$508.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bellelily.com revenue by year

bellelily.com's monthly revenueOVER TIME
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Over the past three months, bellelily.com revenue has experienced decline of 13%, compared to the preceding three months.

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bellelily.com revenue decline for last six months
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OVERVIEW
In August 2025, bellelily.com in the FASHION AND APPAREL industry had online sales revenue of $6,482, with a median of $77,469 and shein.com leading with $865,065,186. The conversion rate was 1.50-2.00%, with a high of 3.01% and a low of 0.62%. The average order value (AOV) ranged from $50-75, with a high of $393 and a low of $75. bellelily.com had 6,894 sessions, while shein.com had 323,426,413 and the median in the industry was 36,717 sessions.
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bellelily.com competitors

In August 2025, bellelily.com faces tough competition from ggblue.com, fairyseason.com, and bellewholesale.com. While bellelily.com generated $6,482 in revenue from 6,894 sessions and 104 transactions, ggblue.com outperformed with revenue of $29,604 from 7,125 sessions and 166 transactions. fairyseason.com closely mirrored bellelily.com with $5,911 in revenue from 4,924 sessions and 115 transactions. bellewholesale.com positioned itself between the two, generating $17,627 in revenue from 10,537 sessions and 199 transactions. In terms of average order value (AOV) and conversion rate, ggblue.com led the pack with an AOV of $175-200 and a conversion rate of 2.00-2.50. bellelily.com and fairyseason.com shared the same AOV range of $50-75, while bellewholesale.com had an AOV of $75-100. Overall, bellelily.com's performance falls within the range of its competitors but may benefit from increasing its AOV and conversion rate to stay competitive in the market.

ggblue.com screenshot
#1 ggblue.com
29.6K
Revenue
7.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
fairyseason.com screenshot
#2 fairyseason.com
5.9K
Revenue
4.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bellewholesale.com screenshot
#3 bellewholesale.com
17.6K
Revenue
10.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellelily.com vs top market performers
bellelily.com
top retailers
conversion rate vs average order value for bellelily.com and its competitors
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Revenue share by device at bellelily.com

In August large majority of sales on bellelily.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bellelily.com, 92% was finalized on desktop devices, with 8.2% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bellelily.com channels

Identify top traffic channels that drive growth for bellelily.comand discover how performance of traffic channels has changed over time.

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bellelily.com Google Ads spend

Evaluate bellelily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bellelily.com devices

Review bellelily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bellelily.com top markets

Explore bellelily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bellelily.com country & global rank

Assess the ranking of bellelily.com among other retailers within its primary country and worldwide.

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