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Dec 2025
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Home/Insights/Retailers/beautyboxdirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.7K
Revenue
Dec 25
2.8K
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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BeautyBoxDirect.com is an online platform offering a wide range of beauty products. The website showcases various cosmetic items like makeup, skincare, haircare, and fragrance. It offers customers the convenience of browsing and purchasing different beauty products from the comfort of their own homes.

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beautyboxdirect.com Annual Revenue and Growth

beautyboxdirect.com's annual sales on its online store amounted to $78.3K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$78.3K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
beautyboxdirect.com revenue by year

beautyboxdirect.com's monthly revenueOVER TIME
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Over the past three months, beautyboxdirect.com revenue has experienced decline of 30%, compared to the preceding three months.

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beautyboxdirect.com revenue decline for last six months
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OVERVIEW
In December 2025, beautyboxdirect.com reported online sales revenue of $8,671, significantly below the BEAUTY AND COSMETICS median of $53,444, while achieving a commendable conversion rate of 4.50-5.00%, slightly above the industry low of 1.29% but below the high of 4.87%; its average order value (AOV) ranged from $50 to $75, trailing behind the industry's high of $191; with sessions totaling 2,822, beautyboxdirect.com also lagged compared to the median of 23,270 in its category, contrasting sharply with leading competitor ulta.com, which dominated with $152,769,917 in revenue.
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beautyboxdirect.com competitors

In December 2025, beautyboxdirect.com generated a revenue of $8,671 from 128 transactions and 2,822 sessions, with an Average Order Value (AOV) of $50-$75 and a conversion rate of 4.50-5.00%. Compared to its competitors, beautyitis.com had a revenue of $4,059 from 66 transactions and 1,859 sessions, with a conversion rate of 3.50-4.00%, while neumabeauty.com had a revenue of $18,536 from 365 transactions and 8,204 sessions, with a conversion rate of 4.00-4.50%. Although beautyboxdirect.com falls behind neumabeauty.com in terms of revenue and sessions, it outperforms beautyitis.com in all aspects, showcasing a higher revenue, more transactions, and sessions, as well as a higher conversion rate. Overall, beautyboxdirect.com is positioned competitively within the beauty box subscription market.

philosophy.com screenshot
#1 philosophy.com
2.3M
Revenue
810.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
beautyitis.com screenshot
#2 beautyitis.com
4.1K
Revenue
1.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
neumabeauty.com screenshot
#3 neumabeauty.com
18.5K
Revenue
8.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
beautyboxdirect.com vs top market performers
beautyboxdirect.com
top retailers
conversion rate vs average order value for beautyboxdirect.com and its competitors
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beautyboxdirect.com channels

Identify top traffic channels that drive growth for beautyboxdirect.comand discover how performance of traffic channels has changed over time.

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beautyboxdirect.com Google Ads spend

Evaluate beautyboxdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beautyboxdirect.com devices

Review beautyboxdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beautyboxdirect.com top markets

Explore beautyboxdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beautyboxdirect.com country & global rank

Assess the ranking of beautyboxdirect.com among other retailers within its primary country and worldwide.

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