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May 2025
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com's revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced decline of 19%, compared to the preceding three months.

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baublebar.com revenue decline for last six months
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OVERVIEW
baublebar.com, an online LUXURY retailer, reported a revenue of $4,270,748 in May 2025, with a conversion rate ranging from 2.50-3.00% and an average order value (AOV) between $125-150. Their total sessions for the month were 1,199,941. In comparison, the highest revenue in the category came from chrono24.com at $88,988,015, the highest conversion rate was 2.81%, the highest AOV was $1,008, and the highest sessions were recorded by pandora.net at 15,949,662. The median revenue for the category was $78,577, the median conversion rate was 2.81%, and the median sessions were 26,443.
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baublebar.com competitors

In May 2025, baublebar.com outperformed its competitors in terms of revenue, with $4,270,748 generated from 33,902 transactions and 1,199,941 sessions. The average order value (AOV) for baublebar.com ranged between $125-$150, with a conversion rate of 2.50-3.00%. In comparison, mintandlily.com generated $1,915,758 in revenue from 17,845 transactions and 499,360 sessions, with an AOV of $100-$125 and a higher conversion rate of 3.50-4.00%. thedairy.com lagged behind with $256,313 in revenue from 2,018 transactions and 186,189 sessions, featuring an AOV similar to baublebar.com but a lower conversion rate of 1.00-1.50%. While baublebar.com led in revenue among its competitors, myka.com boasted a higher AOV of $200-$225 but had a lower conversion rate of 0.50-1.00%, resulting in $1,216,420 in revenue from 5,983 transactions and 796,081 sessions. oakandluna.com and customenvy.com also fell short in revenue compared to baublebar.com, each with their own strengths and weaknesses in AOV and conversion rate.

customenvy.com screenshot
#1 customenvy.com
81.9K
Revenue
57.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
oakandluna.com screenshot
#2 oakandluna.com
1.5M
Revenue
508.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
myka.com screenshot
#3 myka.com
1.2M
Revenue
796.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
thedairy.com screenshot
#4 thedairy.com
256.3K
Revenue
186.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mintandlily.com screenshot
#5 mintandlily.com
1.9M
Revenue
499.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
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conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In May large majority of sales on baublebar.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on baublebar.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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