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Aug 2025
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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3.6M
Revenue
Aug 25
1.3M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com Annual Revenue and Growth

baublebar.com's annual sales on its online store amounted to $42.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$42.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
baublebar.com revenue by year

baublebar.com's monthly revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced decline of 2.6%, compared to the preceding three months.

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baublebar.com revenue decline for last six months
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OVERVIEW
baublebar.com's online sales revenue of $3,602,017 in August 2025 surpasses the median of $86,672 for LUXURY, with a conversion rate of 2.50-3.00% compared to a very high rate of 2.71%. The average order value (AOV) falls between $100-125, while a high AOV of $992 outshines the low of $82 in the industry. With 1,334,544 sessions, baublebar.com outperforms the median of 29,197, though falling short of pandora.net's 12,341,917 sessions. Overall, baublebar.com showcases strong performance metrics within the LUXURY sector.
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baublebar.com competitors

In August 2025, baublebar.com generated $3,602,017 in revenue from 35,208 transactions and 1,334,544 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.50-3.00%. When compared to its competitors, baublebar.com outperforms customenvy.com, myka.com, oakandluna.com, and thedairy.com in terms of revenue, transactions, and sessions. However, baublebar.com falls behind mintandlily.com in revenue and transactions but matches its AOV and conversion rate. mintandlily.com generated $1,430,810 in revenue from 14,061 transactions and 353,873 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. Overall, baublebar.com holds a strong position in the market, demonstrating competitive performance in key metrics alongside its industry counterparts in the online jewelry and accessory space.

customenvy.com screenshot
#1 customenvy.com
32.8K
Revenue
46.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
oakandluna.com screenshot
#2 oakandluna.com
1.3M
Revenue
506.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
myka.com screenshot
#3 myka.com
111.7K
Revenue
159.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
thedairy.com screenshot
#4 thedairy.com
160.7K
Revenue
223.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mintandlily.com screenshot
#5 mintandlily.com
1.4M
Revenue
353.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
top retailers
conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In August large majority of sales on baublebar.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In August large majority of sales on baublebar.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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