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Apr 2026
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.9M
Revenue
Apr 26
1.3M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com Annual Revenue and Growth

baublebar.com's annual sales on its online store amounted to $45.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$45.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
baublebar.com revenue by year

baublebar.com's monthly revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced decline of 41%, compared to the preceding three months.

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baublebar.com revenue decline for last six months
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OVERVIEW
In April 2026, baublebar.com achieved impressive performance metrics in the LUXURY sector, generating $2,897,552 in online sales against a median of $85,935, while its conversion rate ranged from 2.00-2.50%, slightly below the category's high of 2.71%. The Average Order Value (AOV) was between $75-100, significantly lower than the high AOV of $1,006, with a total of 1,272,861 sessions, far beneath the highest competitor's 13,722,702 sessions but well above the median of 28,800 sessions, highlighting baublebar's notable market presence and potential for growth in a competitive landscape.
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baublebar.com competitors

As of April 2026, baublebar.com generates $2,897,552 in revenue from 30,936 transactions, boasting a session count of 1,272,861 and an average order value (AOV) between $75-100, with a conversion rate of 2.00-2.50%. In comparison, mintandlily.com shows impressive performance with $2,373,183 in revenue, 23,443 transactions, and a higher conversion rate of 4.00-4.50%, although it has a lower AOV of $100-125. Meanwhile, oakandluna.com, with a significantly higher AOV of $300-325, falls short in revenue at $1,403,519 and a lower conversion rate of 0.50-1.00%. Competitors like customenvy.com and myka.com show much lower revenues, at $74,939 and $254,654 respectively, indicating that baublebar.com maintains a strong market position overall, particularly in revenue and session engagement.

customenvy.com screenshot
#1 customenvy.com
74.9K
Revenue
47.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
oakandluna.com screenshot
#2 oakandluna.com
1.4M
Revenue
600.9K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
myka.com screenshot
#3 myka.com
254.7K
Revenue
230.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
thedairy.com screenshot
#4 thedairy.com
188.4K
Revenue
259.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
mintandlily.com screenshot
#5 mintandlily.com
2.4M
Revenue
557K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
top retailers
conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In April large majority of sales on baublebar.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In April large majority of sales on baublebar.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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