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May 2026
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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6.6M
Revenue
May 26
1.8M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$125-150
AOV
May 26
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com Annual Revenue and Growth

baublebar.com's annual sales on its online store amounted to $45.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$45.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
baublebar.com revenue by year

baublebar.com's monthly revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced growth of 20%, compared to the preceding three months.

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baublebar.com revenue growth for last six months
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OVERVIEW
In May 2026, baublebar.com generated online sales revenue of $6,647,816, significantly surpassing the LUXURY median of $94,611, though still far behind swatch.com’s $112,960,060. The site's conversion rate ranged between 2.50-3.00%, slightly exceeding the industry high of 2.79% and comfortably above the low of 0.37%. Baublebar's average order value (AOV) fell between $125-150, notably lower than the sector high of $994, but above the low of $89. With 1,783,649 sessions, it lagged behind swatch.com’s leading figure of 23,070,457 and the industry median of 27,072 sessions.
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baublebar.com competitors

In May 2026, baublebar.com outperformed its competitors significantly, generating $6,647,816 in revenue with 53,141 transactions from 1,783,649 sessions. This gives it an impressive average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In contrast, mintandlily.com earned $2,818,410 with a lower AOV of $100-125 but had a higher conversion rate of 3.50-4.00%. oakandluna.com reported $2,417,004 in revenue with a notably high AOV of $300-325, but its conversion rate lagged at 1.00-1.50%. The smaller competitor, customenvy.com, garnered only $106,452 from 1,470 transactions, with an AOV of $50-75, reflecting a conversion rate consistent with baublebar.com at 2.50-3.00%. Overall, baublebar.com stands out in terms of revenue and transaction volume, solidifying its market leadership among jewelry retailers.

customenvy.com screenshot
#1 customenvy.com
106.5K
Revenue
52.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
oakandluna.com screenshot
#2 oakandluna.com
2.4M
Revenue
597.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
myka.com screenshot
#3 myka.com
271.9K
Revenue
236K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
thedairy.com screenshot
#4 thedairy.com
350.5K
Revenue
240.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mintandlily.com screenshot
#5 mintandlily.com
2.8M
Revenue
685.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
top retailers
conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In May large majority of sales on baublebar.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In May large majority of sales on baublebar.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

Industries baublebar.com operates in

baublebar.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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