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Dec 2025
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.2M
Revenue
Dec 25
2.8M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com Annual Revenue and Growth

baublebar.com's annual sales on its online store amounted to $42.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$42.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
baublebar.com revenue by year

baublebar.com's monthly revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced growth of 47%, compared to the preceding three months.

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baublebar.com revenue growth for last six months
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OVERVIEW
In December 2025, baublebar.com generated $5,184,586 in online sales, significantly surpassing the LUXURY median of $96,622, yet trailing behind the leading retailer, brilliantearth.com, at $94,034,501. With a conversion rate of 2.00-2.50%, baublebar.com remains competitive, although below the high benchmark of 2.83%. The Average Order Value (AOV) ranges from $75-100, close to the lower end of the market spectrum, while total sessions reached 2,840,162, significantly lower than the category leader's 31,483,239 and above the median of 30,565.
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baublebar.com competitors

In December 2025, baublebar.com generated a revenue of $5,184,586 with 68,236 transactions and 2,840,162 sessions, boasting an average order value (AOV) range of $75-100 and a conversion rate of 2.00-2.50%. In comparison, customenvy.com had a revenue of $83,789, oakandluna.com had a revenue of $2,419,047, myka.com had a revenue of $1,370,925, thedairy.com had a revenue of $308,490, and mintandlily.com had a revenue of $8,914,098. oakandluna.com had the highest AOV range of $250-275, while mintandlily.com had the highest conversion rate of 3.50-4.00%. baublebar.com and thedairy.com had similar AOV ranges of $75-100, but baublebar.com had a higher conversion rate compared to thedairy.com. mintandlily.com outperformed all competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

customenvy.com screenshot
#1 customenvy.com
83.8K
Revenue
70.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
oakandluna.com screenshot
#2 oakandluna.com
2.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
myka.com screenshot
#3 myka.com
1.4M
Revenue
732.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
thedairy.com screenshot
#4 thedairy.com
308.5K
Revenue
399.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mintandlily.com screenshot
#5 mintandlily.com
8.9M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
top retailers
conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In December large majority of sales on baublebar.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In December large majority of sales on baublebar.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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