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Nov 2025
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.1M
Revenue
Nov 25
2.5M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com Annual Revenue and Growth

baublebar.com's annual sales on its online store amounted to $42.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$42.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
baublebar.com revenue by year

baublebar.com's monthly revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced growth of 11%, compared to the preceding three months.

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baublebar.com revenue growth for last six months
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OVERVIEW
In November 2025, baublebar.com generated $6,088,988 in online sales, significantly surpassing the LUXURY median of $89,238, with a conversion rate of 2.50-3.00%, closely aligning with the category's high of 2.95%. The site's average order value (AOV) ranged between $75-100, matching the lower end of the industry spectrum. With 2,507,669 sessions, baublebar.com trailed behind the highest in the category, pandora.net, which had 26,095,375 sessions, while the median sessions for the lifestyle segment were 27,171, reflecting its strong performance in a competitive market.
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baublebar.com competitors

In November 2025, when comparing baublebar.com to its competitors, several metrics stand out. customenvy.com has significantly lower revenue, transactions, and sessions compared to baublebar.com. oakandluna.com, on the other hand, has higher revenue and average order value (AOV) but a lower conversion rate. myka.com and The Dairy have lower revenue, transactions, and sessions than baublebar.com, with myka.com having a slightly higher AOV. mintandlily.com, while having higher revenue and sessions, has a comparable AOV and conversion rate to baublebar.com. Overall, baublebar.com's revenue, transactions, and sessions fall within the middle range compared to its competitors, with a competitive AOV and conversion rate.

customenvy.com screenshot
#1 customenvy.com
70.5K
Revenue
46K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
oakandluna.com screenshot
#2 oakandluna.com
2.5M
Revenue
516.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
myka.com screenshot
#3 myka.com
289.1K
Revenue
213.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
thedairy.com screenshot
#4 thedairy.com
395.1K
Revenue
308K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
mintandlily.com screenshot
#5 mintandlily.com
4.3M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
top retailers
conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In November large majority of sales on baublebar.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In November large majority of sales on baublebar.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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