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Oct 2025
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Home/Insights/Retailers/baublebar.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.2M
Revenue
Oct 25
1.3M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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BaubleBar.com is a website that sells a wide range of fashion accessories. Their product range includes jewelry, such as necklaces, earrings, bracelets, and rings. They also offer hair accessories, like hair clips and headbands. In addition, BaubleBar.com provides personalized jewelry and gift options to customers.

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baublebar.com Annual Revenue and Growth

baublebar.com's annual sales on its online store amounted to $42.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$42.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
baublebar.com revenue by year

baublebar.com's monthly revenueOVER TIME
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Over the past three months, baublebar.com revenue has experienced decline of 17%, compared to the preceding three months.

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baublebar.com revenue decline for last six months
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OVERVIEW
In October 2025, baublebar.com generated $3,242,362 in online sales, significantly exceeding the LUXURY median of $87,805, with a conversion rate between 2.50-3.00%, close to the high benchmark of 2.82%. Their average order value (AOV) ranged from $75 to $100, aligning with the lower spectrum in their industry, where AOV can peak at $984. The site attracted 1,337,564 sessions, considerably below the top competitor, pandora.net, which recorded 13,541,880 sessions, and well below the lifestyle industry median of 26,996 sessions, highlighting potential areas for growth in traffic.
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baublebar.com competitors

baublebar.com outperforms most of its competitors in terms of revenue, with a total of $3,242,362 in October 2025. mintandlily.com comes closest with $2,540,585, while oakandluna.com follows with $1,571,215. In terms of transactions, mintandlily.com leads the pack with 24,278, followed by baublebar.com with 36,492. baublebar.com also has the highest number of sessions at 1,337,564, surpassing mintandlily.com with 787,581. The average order value (AOV) for baublebar.com falls within the range of $75-100, which is competitive with most of its counterparts. Additionally, baublebar.com boasts a conversion rate of 2.50-3.00%, which is on par with mintandlily.com at 3.00-3.50%. Overall, baublebar.com demonstrates strong performance in both revenue and customer engagement compared to its competitors in the online jewelry market.

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AOV
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1.6M
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393.5K
Sessions
1.0-1.5%
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$250-275
AOV
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Sessions
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AOV
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#5 mintandlily.com
2.5M
Revenue
787.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
baublebar.com vs top market performers
baublebar.com
top retailers
conversion rate vs average order value for baublebar.com and its competitors
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Revenue share by device at baublebar.com

In October large majority of sales on baublebar.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In October large majority of sales on baublebar.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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baublebar.com channels

Identify top traffic channels that drive growth for baublebar.comand discover how performance of traffic channels has changed over time.

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baublebar.com Google Ads spend

Evaluate baublebar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baublebar.com devices

Review baublebar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baublebar.com top markets

Explore baublebar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baublebar.com country & global rank

Assess the ranking of baublebar.com among other retailers within its primary country and worldwide.

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