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Dec 2025
All countries
Home/Insights/Retailers/bacardi.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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269.6K
Revenue
Dec 25
377.2K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Bacardi.com is a website owned by Bacardi Limited, a renowned spirits manufacturer. The website provides information about various alcoholic beverages. It features details about Bacardi brand, including its history, product range, and cocktail recipes. Users can explore the site for engaging content related to alcohol culture and responsible drinking.

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bacardi.com Annual Revenue and Growth

bacardi.com's annual sales on its online store amounted to $6.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bacardi.com revenue by year

bacardi.com's monthly revenueOVER TIME
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Over the past three months, bacardi.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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bacardi.com revenue growth for last six months
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OVERVIEW
In December 2025, bacardi.com reported online sales revenue of $269,580, significantly exceeding the food and drink/beverages industry median of $43,769. However, its conversion rate ranged from 0.00% to 0.50%, well below the industry average of 4.84%, and its average order value (AOV) stood between $125-150, which is lower than the high AOV of $265. The site attracted 377,247 sessions, contrasting sharply with totalwine.com's leading 16,159,312 sessions and the median of 11,175, indicating potential areas for growth in customer engagement and conversion efficiency.
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bacardi.com competitors

In December 2025, when comparing bacardi.com to its competitor diffordsguide.com, we see that diffordsguide.com generated a significantly higher revenue of $2,453,228 compared to bacardi.com's revenue of $269,580. Additionally, diffordsguide.com had 25,986 transactions and 1,680,954 sessions, while bacardi.com had 1,803 transactions and 377,247 sessions. diffordsguide.com also had a higher Average Order Value (AOV) range of $75-100, while bacardi.com had an AOV range of $125-150. In terms of conversion rate, diffordsguide.com's rate was 1.50-2.00%, whereas bacardi.com's conversion rate was 0.00-0.50%. Overall, diffordsguide.com outperformed bacardi.com in terms of revenue, transactions, sessions, AOV, and conversion rate in December 2025.

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bacardi.com vs top market performers
bacardi.com
top retailers
conversion rate vs average order value for bacardi.com and its competitors
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Revenue share by device at bacardi.com

In December large majority of sales on bacardi.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bacardi.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bacardi.com channels

Identify top traffic channels that drive growth for bacardi.comand discover how performance of traffic channels has changed over time.

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bacardi.com Google Ads spend

Evaluate bacardi.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bacardi.com devices

Review bacardi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bacardi.com top markets

Explore bacardi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bacardi.com country & global rank

Assess the ranking of bacardi.com among other retailers within its primary country and worldwide.

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