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Jan 2026
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Home/Insights/Retailers/bacardi.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for bacardi.combacardi.com

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293.3K
Revenue
Jan 26
374.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Bacardi.com is a website owned by Bacardi Limited, a renowned spirits manufacturer. The website provides information about various alcoholic beverages. It features details about Bacardi brand, including its history, product range, and cocktail recipes. Users can explore the site for engaging content related to alcohol culture and responsible drinking.

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bacardi.com Annual Revenue and Growth

bacardi.com's annual sales on its online store amounted to $2.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bacardi.com revenue by year

bacardi.com's monthly revenueOVER TIME
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Over the past three months, bacardi.com revenue has experienced growth of 11%, compared to the preceding three months.

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bacardi.com revenue growth for last six months
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OVERVIEW
In January 2026, bacardi.com generated online sales of $293,331, significantly surpassing the median of $46,974 in the FOOD AND DRINK industry. Its conversion rate ranged from 0.50-1.00%, well below the industry's high of 5.07%, while its average order value (AOV) fell between $125-150, considerably less than the top AOV of $275. bacardi.com recorded 374,782 sessions, notably lower than the median of 11,152 and far from totalwine.com's 10,579,770 sessions, indicating room for improvement in traffic and conversion effectiveness in a competitive market.
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bacardi.com competitors

In January 2026, bacardi.com reported a revenue of $293,331 from 2,037 transactions with 374,782 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In comparison, diffordsguide.com, a competitor, generated a significantly higher revenue of $3,323,531 from 30,998 transactions and 1,681,842 sessions. Their AOV falls within the range of $100-125, slightly lower than bacardi.com, but they have a higher conversion rate of 1.50-2.00%. Despite bacardi.com's decent performance, it is clear that diffordsguide.com outperforms them in terms of revenue, transactions, sessions, and conversion rate, indicating a more successful online presence in the competitive market of alcohol brands.

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Sessions
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AOV
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#2 crownwineandspirits.com
19.1K
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Sessions
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AOV
oakandbarrelnyc.com screenshot
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Sessions
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AOV
diffordsguide.com screenshot
#4 diffordsguide.com
3.3M
Revenue
1.7M
Sessions
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Conv. rate
$100-125
AOV
drizly.com screenshot
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239.3K
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Sessions
3.5-4.0%
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AOV
bacardi.com vs top market performers
bacardi.com
top retailers
conversion rate vs average order value for bacardi.com and its competitors
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Revenue share by device at bacardi.com

In January large majority of sales on bacardi.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bacardi.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bacardi.com channels

Identify top traffic channels that drive growth for bacardi.comand discover how performance of traffic channels has changed over time.

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bacardi.com Google Ads spend

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bacardi.com devices

Review bacardi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bacardi.com top markets

Explore bacardi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bacardi.com country & global rank

Assess the ranking of bacardi.com among other retailers within its primary country and worldwide.

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