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Nov 2025
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Home/Insights/Retailers/bacardi.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for bacardi.combacardi.com

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224.6K
Revenue
Nov 25
330.8K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Bacardi.com is a website owned by Bacardi Limited, a renowned spirits manufacturer. The website provides information about various alcoholic beverages. It features details about Bacardi brand, including its history, product range, and cocktail recipes. Users can explore the site for engaging content related to alcohol culture and responsible drinking.

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bacardi.com Annual Revenue and Growth

bacardi.com's annual sales on its online store amounted to $6.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bacardi.com revenue by year

bacardi.com's monthly revenueOVER TIME
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Over the past three months, bacardi.com revenue has experienced decline of 2.4%, compared to the preceding three months.

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bacardi.com revenue decline for last six months
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OVERVIEW
In November 2025, bacardi.com generated $224,562 in online sales, significantly exceeding the FOOD AND DRINK median of $41,147, although far below totalwine.com's $112,033,261. The site's conversion rate was between 0.00-0.50%, markedly lower than the industry high of 5.12% and well below the low of 1.65%. bacardi.com's average order value (AOV) ranged from $150 to $175, compared to the high of $263 and the low of $60 in the sector. Additionally, the site attracted 330,814 sessions, a figure that, while substantial, pales in comparison to totalwine.com's 12,159,791 sessions, yet exceeds the median of 9,805.
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bacardi.com competitors

In November 2025, when comparing bacardi.com to its competitors, it is evident that bacardi.com lags behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. bacardi.com generated a revenue of $224,562 from 1,488 transactions and 330,814 sessions, with an AOV of $150-175 and a conversion rate of 0.00-0.50. In contrast, a competitor like diffordsguide.com recorded a much higher revenue of $2,038,604 from 20,518 transactions and 1,232,650 sessions, with a lower AOV of $75-100 but a significantly higher conversion rate of 1.50-2.00. This data indicates that bacardi.com has room for improvement in driving more transactions, increasing revenue, boosting sessions, and enhancing both AOV and conversion rate to remain competitive in the market.

liquorama.net screenshot
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3.6K
Revenue
1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
crownwineandspirits.com screenshot
#2 crownwineandspirits.com
21.9K
Revenue
8.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
oakandbarrelnyc.com screenshot
#3 oakandbarrelnyc.com
75.8K
Revenue
16.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
diffordsguide.com screenshot
#4 diffordsguide.com
2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
drizly.com screenshot
#5 drizly.com
248.1K
Revenue
26.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
bacardi.com vs top market performers
bacardi.com
top retailers
conversion rate vs average order value for bacardi.com and its competitors
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Revenue share by device at bacardi.com

In November large majority of sales on bacardi.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bacardi.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bacardi.com channels

Identify top traffic channels that drive growth for bacardi.comand discover how performance of traffic channels has changed over time.

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bacardi.com Google Ads spend

Evaluate bacardi.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bacardi.com devices

Review bacardi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bacardi.com top markets

Explore bacardi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bacardi.com country & global rank

Assess the ranking of bacardi.com among other retailers within its primary country and worldwide.

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