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Apr 2026
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Home/Insights/Retailers/bacardi.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for bacardi.combacardi.com

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134.1K
Revenue
Apr 26
327.7K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Bacardi.com is a website owned by Bacardi Limited, a renowned spirits manufacturer. The website provides information about various alcoholic beverages. It features details about Bacardi brand, including its history, product range, and cocktail recipes. Users can explore the site for engaging content related to alcohol culture and responsible drinking.

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bacardi.com Annual Revenue and Growth

bacardi.com's annual sales on its online store amounted to $2.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bacardi.com revenue by year

bacardi.com's monthly revenueOVER TIME
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Over the past three months, bacardi.com revenue has experienced decline of 62%, compared to the preceding three months.

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bacardi.com revenue decline for last six months
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OVERVIEW
In April 2026, bacardi.com generated online sales revenue of $134,148, significantly surpassing the food and drink industry median of $34,444, but far behind industry leader totalwine.com, which earned $60,533,489. With a conversion rate between 0.00-0.50%, Bacardi falls short of the high end of the industry’s range, which reaches 4.52%. Their average order value (AOV) of $100-125 is also below the industry's high of $268. bacardi.com attracted 327,668 sessions, notably less than totalwine.com's impressive 8,623,849 sessions and below the median of 9,739 within the food and drink category.
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bacardi.com competitors

In April 2026, bacardi.com generated a revenue of $134,148 from 1,133 transactions across 327,668 sessions, achieving a conversion rate of 0.00-0.50% with an average order value (AOV) between $100-125. In contrast, its competitor diffordsguide.com outperformed significantly, boasting a revenue of $1,268,641 from 14,475 transactions and 1,207,464 sessions. With a conversion rate of 1.00-1.50% and an AOV of $75-100, diffordsguide.com clearly leads in overall performance metrics. The substantial difference in both revenue and transactions indicates that diffordsguide.com captures a much larger share of the market compared to bacardi.com, suggesting stronger customer engagement and possibly more effective marketing strategies.

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Sessions
0.5-1.0%
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AOV
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14.6K
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Sessions
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AOV
diffordsguide.com screenshot
#3 diffordsguide.com
1.3M
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1.2M
Sessions
1.0-1.5%
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$75-100
AOV
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145K
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Sessions
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Conv. rate
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AOV
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3.1M
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Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
bacardi.com vs top market performers
bacardi.com
top retailers
conversion rate vs average order value for bacardi.com and its competitors
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Revenue share by device at bacardi.com

In April large majority of sales on bacardi.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bacardi.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bacardi.com channels

Identify top traffic channels that drive growth for bacardi.comand discover how performance of traffic channels has changed over time.

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bacardi.com Google Ads spend

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bacardi.com devices

Review bacardi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bacardi.com top markets

Explore bacardi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bacardi.com country & global rank

Assess the ranking of bacardi.com among other retailers within its primary country and worldwide.

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