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Sep 2025
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Home/Insights/Retailers/bacardi.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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214.4K
Revenue
Sep 25
338.5K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Bacardi.com is a website owned by Bacardi Limited, a renowned spirits manufacturer. The website provides information about various alcoholic beverages. It features details about Bacardi brand, including its history, product range, and cocktail recipes. Users can explore the site for engaging content related to alcohol culture and responsible drinking.

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bacardi.com Annual Revenue and Growth

bacardi.com's annual sales on its online store amounted to $6.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bacardi.com revenue by year

bacardi.com's monthly revenueOVER TIME
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Over the past three months, bacardi.com revenue has experienced growth of 19%, compared to the preceding three months.

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bacardi.com revenue growth for last six months
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OVERVIEW
In September 2025, bacardi.com generated $214,382 in online sales, significantly surpassing the FOOD AND DRINK median of $40,541, yet lagging behind totalwine.com, which leads the category with over $65 million. The site's conversion rate remained low at 0.00-0.50%, well below the high of 4.83% for the industry. bacardi.com’s average order value (AOV) ranged from $125-150, less than the $269 high but above the $57 low. With 338,514 sessions, it significantly trails totalwine.com's 7,332,666 sessions, though it is higher than the industry median of 9,968.
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bacardi.com competitors

In September 2025, bacardi.com had a revenue of $214,382 with 1,466 transactions and 338,514 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 0.00-0.50. In comparison, diffordsguide.com, one of its competitors, generated significantly higher revenue of $1,830,600 from 19,687 transactions and 1,231,485 sessions. Despite having a lower AOV of $75-100, diffordsguide.com had a higher conversion rate of 1.50-2.00. While bacardi.com may have a higher AOV, diffordsguide.com's superior conversion rate and overall revenue indicate a stronger performance in terms of attracting and converting customers. This suggests that bacardi.com could potentially improve its conversion strategies to compete more effectively with its competitors.

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diffordsguide.com screenshot
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bacardi.com vs top market performers
bacardi.com
top retailers
conversion rate vs average order value for bacardi.com and its competitors
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Revenue share by device at bacardi.com

In September large majority of sales on bacardi.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bacardi.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bacardi.com channels

Identify top traffic channels that drive growth for bacardi.comand discover how performance of traffic channels has changed over time.

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bacardi.com Google Ads spend

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bacardi.com devices

Review bacardi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bacardi.com top markets

Explore bacardi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bacardi.com country & global rank

Assess the ranking of bacardi.com among other retailers within its primary country and worldwide.

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