GRIPS CUSTOMERS & RESEARCH PARTNERS
Ammunition, reloading supplies, components, and shooting accessories for firearms enthusiasts and sport shooters. Comprehensive inventory serves diverse shooting disciplines.
8.1M
3.37M
1.0-1.5%
$100-200
20+
Shooting Supplies and Accessories's aggregate online sales across tracked retailers amounted to $133M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 23% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Shooting Supplies and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Shooting Supplies and Accessories retailers, with performance tracked over time.
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