Home/Insights/Industries/Sports & OutdoorsIndustry Intelligence — Apr 2026

Sports & Outdoors

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Sports & Outdoors on Grips — e-commerce revenue performance across 15 tracked industries and 300+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

548M

Revenue
Apr 26

73M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$300-400

AOV
Apr 26

300+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sports & Outdoors Annual Revenue and Growth

Sports & Outdoors's aggregate online sales across tracked retailers amounted to $6.5B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$6.5B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Sports & Outdoors monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 6% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sports & Outdoors

BY REVENUE

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Sports & Outdoors traffic channels

Identify the top traffic channels driving growth across Sports & Outdoors retailers, and see how channel performance has shifted over time.

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Sports & Outdoors Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sports & Outdoors retailers, with performance tracked over time.

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Sports & Outdoors top markets

Explore the key markets for Sports & Outdoors — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sports & Outdoors retailer rankings

See how retailers rank within Sports & Outdoors and worldwide by revenue, traffic and growth.

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