GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, hunting gear, shooting accessories, and outdoor equipment for hunting and sport shooting activities.
431M
44M
3.0-3.5%
$200-300
60+
Outdoor and Shooting Supplies's aggregate online sales across tracked retailers amounted to $5.2B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Outdoor and Shooting Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor and Shooting Supplies retailers, with performance tracked over time.
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