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Jul 2025
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Home/Insights/Retailers/federalpremium.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for federalpremium.comfederalpremium.com

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500.8K
Revenue
293.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Federalpremium.com is an online platform that offers a wide range of products for firearms enthusiasts. It showcases an extensive inventory of ammunition, including rifle, handgun, and shotgun rounds. Additionally, the website provides detailed information about various caliber options and emphasizes their commitment to performance and reliability.

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federalpremium.com's revenueOVER TIME
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Over the past three months, federalpremium.com revenue has experienced decline of 19%, compared to the preceding three months.

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federalpremium.com revenue decline for last six months
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OVERVIEW
In July 2025, federalpremium.com, in the HEAVY INDUSTRY AND ENGINEERING industry, generated $500,763 in online sales, with a median revenue of $499,619. Their conversion rate ranged from 2.00-2.50%, while the highest was 2.85% and the lowest was 1.03%. The average order value (AOV) was between $50-75, with the highest AOV being $408 and the lowest $108. They received 293,712 sessions, compared to the highest of 1,488,698 from gunmagwarehouse.com, and a median of 171,635 sessions in the HEAVY INDUSTRY AND ENGINEERING category.
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federalpremium.com competitors

In July 2025, federalpremium.com reported a revenue of $500,763 with 7,238 transactions and 293,712 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 2.00-2.50%. In comparison to its competitors, federalpremium.com falls behind luckygunner.com, which generated $922,554 in revenue from 5,411 transactions and 474,489 sessions, with a higher AOV of $150-$175 but a lower conversion rate of 1.00-1.50%. On the other hand, hornady.com outperformed federalpremium.com in revenue with $676,098, but had fewer transactions and sessions. ammunitiontogo.com, ammo.com, and remington.com also had varying levels of revenue, transactions, sessions, AOV, and conversion rates compared to federalpremium.com. Overall, federalpremium.com's performance metrics position it competitively within the market, but there is room for improvement in terms of revenue and conversion rates when compared to some of its competitors.

luckygunner.com screenshot
#1 luckygunner.com
922.6K
Revenue
474.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hornady.com screenshot
#2 hornady.com
676.1K
Revenue
370.5K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
ammunitiontogo.com screenshot
#3 ammunitiontogo.com
119.5K
Revenue
133K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
ammo.com screenshot
#4 ammo.com
661.6K
Revenue
839.4K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
remington.com screenshot
#5 remington.com
118.1K
Revenue
175.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
federalpremium.com vs top market performers
federalpremium.com
top retailers
conversion rate vs average order value for federalpremium.com and its competitors
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Revenue share by device at federalpremium.com

In July large majority of sales on federalpremium.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on federalpremium.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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federalpremium.com channels

Identify top traffic channels that drive growth for federalpremium.comand discover how performance of traffic channels has changed over time.

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federalpremium.com Google Ads spend

Evaluate federalpremium.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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federalpremium.com devices

Review federalpremium.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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federalpremium.com top markets

Explore federalpremium.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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federalpremium.com country & global rank

Assess the ranking of federalpremium.com among other retailers within its primary country and worldwide.

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