GRIPS CUSTOMERS & RESEARCH PARTNERS
Steel, paper, and reactive shooting targets with mounting stands and protective accessories for firearms training and practice.
219K
49K
3.0-3.5%
$100-200
10+
Shooting Targets and Accessories's aggregate online sales across tracked retailers amounted to $4.26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 28% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
57%
Mobile
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Shooting Targets and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Shooting Targets and Accessories retailers, with performance tracked over time.
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