GRIPS CUSTOMERS & RESEARCH PARTNERS
Paper products, cardstock, envelopes, and eco-friendly packaging supplies including boxes and shipping materials.
9.7M
1.18M
3.0-3.5%
$200-300
20+
Paper and Cardstock's aggregate online sales across tracked retailers amounted to $129M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
94%
Mobile
6%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Paper and Cardstock retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Paper and Cardstock retailers, with performance tracked over time.
Other
Writing Instruments and Stationery
70+ retailers tracked
Stationery and Writing Supplies
70+ retailers tracked
Stationery and Paper Goods
60+ retailers tracked
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
