GRIPS CUSTOMERS & RESEARCH PARTNERS
Removable and peel-and-stick wallpapers, wall decals, murals, and art prints for home decoration in various styles and designs.
1.12M
738K
1.0-1.5%
$100-200
30+
Wall Décor's aggregate online sales across tracked retailers amounted to $17M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 8% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Wall Décor retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Wall Décor retailers, with performance tracked over time.
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