GRIPS CUSTOMERS & RESEARCH PARTNERS
Area rugs, decorative home textiles, rugs, home decor items, lighting fixtures, wallpaper, and furnishings for interior design and home styling.
82M
15M
1.5-2.0%
$300-400
40+
Rugs and Home Decor's aggregate online sales across tracked retailers amounted to $738M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 6% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
79%
Mobile
21%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Rugs and Home Decor retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Rugs and Home Decor retailers, with performance tracked over time.
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