GRIPS CUSTOMERS & RESEARCH PARTNERS
Area rugs, carpets, and decorative floor coverings available in diverse styles, patterns, materials, and sizes for residential home decoration and comfort.
101M
14M
1.5-2.0%
$400-500
60+
Rug's aggregate online sales across tracked retailers amounted to $1.03B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Rug retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Rug retailers, with performance tracked over time.
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