Home/Insights/Industries/Home & Garden/Home Decor and LifestyleIndustry Intelligence — Home & Garden — Apr 2026

Home Decor and Lifestyle

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Furniture, lighting fixtures, home décor accessories, and interior design products including rugs, bedding, throws, decorative wall art, tableware, and ceramics for residential spaces.

1.17B

Revenue
Apr 26

142M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$400-500

AOV
Apr 26

90+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Home Decor and Lifestyle Annual Revenue and Growth

Home Decor and Lifestyle's aggregate online sales across tracked retailers amounted to $13B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$13B

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Home Decor and Lifestyle monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 17% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Home Decor and Lifestyle

BY REVENUE

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Home Decor and Lifestyle revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

75%

Mobile

25%

Home Decor and Lifestyle performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 90+

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Home Decor and Lifestyle traffic channels

Identify the top traffic channels driving growth across Home Decor and Lifestyle retailers, and see how channel performance has shifted over time.

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Home Decor and Lifestyle Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Home Decor and Lifestyle retailers, with performance tracked over time.

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Home Decor and Lifestyle top markets

Explore the key markets for Home Decor and Lifestyle — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Home Decor and Lifestyle retailer rankings

See how retailers rank within Home Decor and Lifestyle and worldwide by revenue, traffic and growth.

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