GRIPS CUSTOMERS & RESEARCH PARTNERS
Christmas lights, ornaments, artificial trees, wreaths, and holiday seasonal decorations.
1.9M
375K
1.0-1.5%
$300-400
10+
Holiday Lighting and Decorations's aggregate online sales across tracked retailers amounted to $191M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 97% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Holiday Lighting and Decorations retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Holiday Lighting and Decorations retailers, with performance tracked over time.
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